05/15/2024 updated

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100 % available

Senior UX/UI design strategist

Amsterdam, Netherlands
Only remote
Bachelor Communcation
Amsterdam, Netherlands
Only remote
Bachelor Communcation

Profile attachments

CV - Petra van der Meer

A/B TestingUser Experience (UX)Adobe Creative CloudAgile MethodologyAtlassian JiraContextual InquiryGraphic DesignUser Interface DesignInformation ArchitectureLean ProcessesPersona (User Experience)PrototypingResponsive Web DesignStakeholder ManagementUsability TestingUser-Centered DesignWebsite WireframeInVisionUser ResearchOutsystemsZeplinFigmaAirtable
DESIGN
Visual design, UI Design, design systems, wireframing, prototyping, responsive design, user-centered design, design sprints, Agile and lean UX

RESEARCH
User research, usability testing, information architecture, persona creation, user journey mapping, card sorting, contextual inquiry, heuristic evaluation, facilitating workshops, analytics interpretation, A/B testing

TOOLKIT
Sketch, Figma, Adobe CC, Invision, Zeplin, Hotjar, Outsystems, Miro, Airtable and Jira

Experience

Professional experience5 - 10 years
Freelancer since2017

Languages

EnglishFluentDutchNative speaker

Project history

Senior UX/UI designer

Hanzehogeschool Groningen I; PLUS Supermarket eCommerce Platform

UX designer

CIBAP
* Partnered with a team of designers to redesign and optimize the

SKILLS website, app, and additional systems for enhanced delivery
management.

Design * Acted as a liaison between PLUS business and external product teams,

Visual design, UI Design, design ensuring alignment and stakeholder satisfaction.
systems, wireframing, prototyping, * Executed various SaaS applications for different PLUS departments,
responsive design, user-centered from gathering business requirements to delivering finalized designs
design, design sprints,Agile and lean to the development team.

Senior UX/UI designer

Qrid; MultiTankcard
* Spearheaded the pilot phase for Qrid, a revolutionary platform within

MultiTankcard aimed at transforming the Electric Vehicle market.

* Conducted comprehensive UX discovery, utilizing user research, user

journeys, personas, and problem statements to uncover opportunities.
Petra van der Meer * Orchestrated a productive workshop to collaboratively generate a
Freelance UX/UI designer backlog of innovative ideas based on research findings.

* Focused on refining top epics identified in the workshop to drive the
5 www.petra.studio
project forward.
petravandmeer@gmail.com

Senior UX/UI designer I PLUS Supermarket StoreOps

WHAT I DO
I help companies understand their * Played a pivotal role in optimizing operations for 550+ supermarkets
users' behavior, make strategic design through the enhancement of the PLUS StoreOps application.
decisions, and create well-crafted * Collaborated closely with PLUS stakeholders to identify and address
digital. experiences that work. critical pain points within the existing application.
* Conducted user interviews, research, and iterative design refinements

to ensure a user-centric solution.

EDUCATION * Validated design decisions through rigorous usability testing, resulting
in a significant impact on supermarket operations.
Bachelor Communication

Senior UX/UI designer I

Overstappen.nl
User research, usability testing, * Led strategic planning and execution of long and short-term UX vision
information architecture, persona for multiple labels within an innovative digital platform, collaborating
creation, user journey mapping, card with cross-functional teams.
sorting, contextual inquiry, heuristic

evaluation, facilitating workshops,
analytics interpretation,A/B testing UX designer and marketer I Knab

Certificates

Certified Scrum Product Owner® (CSPO®)

Scrum Alliance, Inc.

2022


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