Profileimage by Petra vanderMeer Senior UX/UI design strategist from Amsterdam

Petra van der Meer

available

Last update: 15.05.2024

Senior UX/UI design strategist

Graduation: Bachelor Communcation
Hourly-/Daily rates: show
Languages: English (Full Professional) | Dutch (Native or Bilingual)

Keywords

User Research A/B Testing User Experience (UX) Adobe Creative Cloud Agile Methodology JIRA Contextual Inquiry Graphic Design User Interface Design Information Architecture + 13 more keywords

Attachments

CV-Petra-van-der-Meer_150524.pdf

Skills

DESIGN
Visual design, UI Design, design systems, wireframing, prototyping, responsive design, user-centered design, design sprints, Agile and lean UX

RESEARCH
User research, usability testing, information architecture, persona creation, user journey mapping, card sorting, contextual inquiry, heuristic evaluation, facilitating workshops, analytics interpretation, A/B testing

TOOLKIT
Sketch, Figma, Adobe CC, Invision, Zeplin, Hotjar, Outsystems, Miro, Airtable and Jira

Project history

01/2014 - 05/2024
Senior UX/UI designer
Hanzehogeschool Groningen I; PLUS Supermarket eCommerce Platform


01/2010 - 05/2024
UX designer
CIBAP

* Partnered with a team of designers to redesign and optimize the

SKILLS website, app, and additional systems for enhanced delivery
management.

Design * Acted as a liaison between PLUS business and external product teams,

Visual design, UI Design, design ensuring alignment and stakeholder satisfaction.
systems, wireframing, prototyping, * Executed various SaaS applications for different PLUS departments,
responsive design, user-centered from gathering business requirements to delivering finalized designs
design, design sprints,Agile and lean to the development team.

03/2023 - 12/2023
Senior UX/UI designer
Qrid; MultiTankcard

* Spearheaded the pilot phase for Qrid, a revolutionary platform within

MultiTankcard aimed at transforming the Electric Vehicle market.

* Conducted comprehensive UX discovery, utilizing user research, user

journeys, personas, and problem statements to uncover opportunities.
Petra van der Meer * Orchestrated a productive workshop to collaboratively generate a
Freelance UX/UI designer backlog of innovative ideas based on research findings.

* Focused on refining top epics identified in the workshop to drive the
5 www.petra.studio
project forward.
petravandmeer@gmail.com

08/2022 - 01/2023
Senior UX/UI designer I PLUS Supermarket StoreOps
WHAT I DO

I help companies understand their * Played a pivotal role in optimizing operations for 550+ supermarkets
users' behavior, make strategic design through the enhancement of the PLUS StoreOps application.
decisions, and create well-crafted * Collaborated closely with PLUS stakeholders to identify and address
digital. experiences that work. critical pain points within the existing application.
* Conducted user interviews, research, and iterative design refinements

to ensure a user-centric solution.

EDUCATION * Validated design decisions through rigorous usability testing, resulting
in a significant impact on supermarket operations.
Bachelor Communication

11/2019 - 03/2021
Senior UX/UI designer I
Overstappen.nl

User research, usability testing, * Led strategic planning and execution of long and short-term UX vision
information architecture, persona for multiple labels within an innovative digital platform, collaborating
creation, user journey mapping, card with cross-functional teams.
sorting, contextual inquiry, heuristic

evaluation, facilitating workshops,
analytics interpretation,A/B testing UX designer and marketer I Knab

Certifications

Certified Scrum Product Owner® (CSPO®)
2022

Local Availability

Only available for remote work
Profileimage by Petra vanderMeer Senior UX/UI design strategist from Amsterdam Senior UX/UI design strategist
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