RESEARCH
User research, usability testing, information architecture, persona creation, user journey mapping, card sorting, contextual inquiry, heuristic evaluation, facilitating workshops, analytics interpretation, A/B testing
Hanzehogeschool Groningen I; PLUS Supermarket eCommerce Platform
01/2010
-
05/2024
UX designer
CIBAP
* Partnered with a team of designers to redesign and optimize the
SKILLS website, app, and additional systems for enhanced delivery
management.
Design * Acted as a liaison between PLUS business and external product teams,
Visual design, UI Design, design ensuring alignment and stakeholder satisfaction.
systems, wireframing, prototyping, * Executed various SaaS applications for different PLUS departments,
responsive design, user-centered from gathering business requirements to delivering finalized designs
design, design sprints,Agile and lean to the development team.
03/2023
-
12/2023
Senior UX/UI designer
Qrid; MultiTankcard
* Spearheaded the pilot phase for Qrid, a revolutionary platform within
MultiTankcard aimed at transforming the Electric Vehicle market.
* Conducted comprehensive UX discovery, utilizing user research, user
journeys, personas, and problem statements to uncover opportunities.
Petra van der Meer * Orchestrated a productive workshop to collaboratively generate a
Freelance UX/UI designer backlog of innovative ideas based on research findings.
* Focused on refining top epics identified in the workshop to drive the
5 www.petra.studio
project forward.
petravandmeer@gmail.com
08/2022
-
01/2023
Senior UX/UI designer I PLUS Supermarket StoreOps
WHAT I DO
I help companies understand their * Played a pivotal role in optimizing operations for 550+ supermarkets
users' behavior, make strategic design through the enhancement of the PLUS StoreOps application.
decisions, and create well-crafted * Collaborated closely with PLUS stakeholders to identify and address
digital. experiences that work. critical pain points within the existing application.
* Conducted user interviews, research, and iterative design refinements
to ensure a user-centric solution.
EDUCATION * Validated design decisions through rigorous usability testing, resulting
in a significant impact on supermarket operations.
Bachelor Communication
11/2019
-
03/2021
Senior UX/UI designer I
Overstappen.nl
User research, usability testing, * Led strategic planning and execution of long and short-term UX vision
information architecture, persona for multiple labels within an innovative digital platform, collaborating
creation, user journey mapping, card with cross-functional teams.
sorting, contextual inquiry, heuristic
evaluation, facilitating workshops,
analytics interpretation,A/B testing UX designer and marketer I Knab