- Created content for whitepapers, blogs, articles, case
studies and web pages for a NMS solution.
- Written lead nurture & campaign mailers.
- Optimized web site and landing pages for SEO &
better conversion.
- Designed Infographics and ebooks.
- Participated in technology tradeshows & events.
- Designed and handled monthly newsletter.
- Presented in trainings and webinars.
- Analyzed market and competitors.
- Created ads for SEM and third-party sites.
- Created and measured the performance of email
marketing campaigns with marketing tools.
- Involved in product management for bringing in new
features.
- Handled analyst briefing and vendor partnership.
- Measure and analyze monthly leads, conversions and
customer count and co-ordinate with sales team.