12/13/2022 updated
100 % available
Growth Marketer with 6+ years of experience in Digital Marketing, Product Marketing, Social Media,
Bangalore, India
India
B.Tech in Computer ScienceOnline AdvertisingCustomer Relationship ManagementSocial MarketingContent MarketingDigital MarketingSearch Engine OptimizationMarketingProduct MarketingSocial MediaRetention ManagementInstagram MarketingSequential Minimal Optimization
A full-funnel marketer with more than 6yrs of experience in Product Marketing, Customer Engagement and Retention, Digital Advertising, Social Media Marketing (SMM/SMO), Content Marketing, Search Engine Optimization (SEO), and Google/Facebook/Instagram Ads.
Experience
Professional experience0 - 5 years
Languages
EnglishFluentHindiNative speaker
Project history
* Worked as User Engagement and Retention Specialist.
* Planned & executed engagement, and revenue activities for the brand's eCommerce offerings.
* Built 40+ user journeys for drop-off scenarios with a conversion rate of around 13%.
* Devised and executed activities to improve retention by 20% m-o-m.
* Analysed campaigns, sales, and other activities on the app to understand user behavior, and cohorts to
improve CTRs, and overall engagement. MarTech Platform used was MoEngage.
* Reached out users through PN, SMS, WhatsApp and Email as communication channels.
* Planned & executed engagement, and revenue activities for the brand's eCommerce offerings.
* Built 40+ user journeys for drop-off scenarios with a conversion rate of around 13%.
* Devised and executed activities to improve retention by 20% m-o-m.
* Analysed campaigns, sales, and other activities on the app to understand user behavior, and cohorts to
improve CTRs, and overall engagement. MarTech Platform used was MoEngage.
* Reached out users through PN, SMS, WhatsApp and Email as communication channels.
* Worked on User Acquisition, Engagement and Retention.
* Strategized, and implemented paid advertising initiatives to drive app installs and app engagement.
* Planned and executed user engagement and retention strategies for different customer segments.
* Analyzed campaign performances to provide insights, identify trends, and make recommendations to improve
Click-through-rates and the conversion rates for Email and Push Campaigns.
* Improved app subscription rates by 40% m-o-m and MAUs by 20% m-o-m.
* Grew the number of leads for live class offerings by 20% Month on Month.
* Strategized, and implemented paid advertising initiatives to drive app installs and app engagement.
* Planned and executed user engagement and retention strategies for different customer segments.
* Analyzed campaign performances to provide insights, identify trends, and make recommendations to improve
Click-through-rates and the conversion rates for Email and Push Campaigns.
* Improved app subscription rates by 40% m-o-m and MAUs by 20% m-o-m.
* Grew the number of leads for live class offerings by 20% Month on Month.
* Lead social media marketing for Brands such as Clear Skin, Hair MD, Toolbox Studio, and SeamEdu.
* Identified opportunities for improvement in overall social media engagement for the clients through online
trend analysis, social reputation management, moment marketing, and campaign analysis.
* Identified opportunities for improvement in overall social media engagement for the clients through online
trend analysis, social reputation management, moment marketing, and campaign analysis.