Preethal Kalvaje


Last update: 06.09.2022

Digital Publisher (AEM 6.3), Senior Digital Production Analyst - Dell's Channel Partner Team, Senior

Graduation: Electricals and Electronics Engineering
Hourly-/Daily rates: show
Languages: English (Full Professional)


Preethal Kalvaje_CV_Nov2020.pdf


I have experience working with Creative Agencies - Chiel EuropePublicis (Digitas UK) and Marketing teams within Software and Consulting houses – Dell, IBM and Accenture specialising  as a Digital Business Analyst  in Content Management Systems (incl. AEM 6.x),Digital Asset Management, Content Strategy and Analytics, Content Migration, SEO.

Project history

02/2020 - Present
Content Specialist
Publicis Groupe (Media and Publishers, 5000-10.000 employees)

  • Working as part of our 'Blended Content Team’ supporting Honda and AstraZeneca Product and Marketing teams  via multiple web CMS ( AEM Classic and Touch UI, Orchestra etc.)
  •  Collaborate with project managers, designers, developers and clients globally to achieve a set result before the Products launches, new websites or implementing changes to existing content. 
  •  Troubleshooting and providing alternative solutions for issues related to inheritance, rollout, components etc. across all divisions in Europe.
  • Review and manage DAM assets to apply structure and asset relationship within current ‘tree list’ to improve journey manager’s experience. 
  • Producing Google Analytics Report for AstraZeneca’s pages and article to help build SEO strategies. • Creating new AEM user accounts and providing permissions to the respective groups and folders. 
  •  Creation of pages, managing translations, rollout, publish and updating Meta description of the pages to all markets.  • Managing and attending to content briefs/requests/assets via JIRA tickets. 
  •  Managing, troubleshooting and resolving the issues related to Honda Configurator for Cars and Motorcycles in all markets.  

08/2019 - 01/2020
Digital Publisher
Cheil Europe (Media and Publishers, 50-250 employees)

  • Authoring the Samsung Explore pages for EU and APAC regions on AEM 6.5 version using Classic and Touch UI. (This includes page building, creation and editing of  pages/templates)
  • Creating Workflows on Task Management for QA and publishing the pages to Live
  •  Adding Keywords, Social Meta data, creating tags to improve relevant click through and hit rates for Samsung Explore.
  • Redirect Chains: Remove multiple re-direct chains and apply relevant 301 and 302 re-direct chains to improve accessibility and page load times.
  • Managing and attending to content briefs/requests/assets via JIRA tickets, communicate with journey managers, clients to advice and refine the briefs.  

04/2017 - 08/2018
Senior Digital Production Analyst - Dell's Channel Partner Team
Dell EMC Inc.

Dell EMC Inc.
* Digital Assets BA - Worked within Dell's Channel Partner Marketing team on key projects related to new partner
On-boarding, portal migration, Content Analytics, Managing Life-Cycle of Marketing Collateral, and value add
o Led a team of content authors and developers to implement CMS concepts and functionalities like
multi-site management, check-in/outs, page restructure and rollout.
o Successful Project delivery of digital assets and migration of 5000 pages of the Dell Partner portal from
SharePoint 2013 to AEM 6.2 in 45 languages. o SEO strategies - Delivered a 60% increase of relevant
click through and hit rate by implementing strategic content keywords and invisible tags.
o Content Analytics - Provided insight and guidance on the Life cycle of marketing collateral through
Tableau Analytics dashboards.
o AEM Pages - designed, development and maintenance using various layouts and components such as
Page, Paragraph Systems and other custom-made components.
o Learning and development - Building training modules and best practices.
o SIT, UAT Testing - Design of test strategies, scripts and execution plan.

* Stakeholder management - Created weekly project reports using Tableau Dashboard and provided the senior
management with analytical insight on performance, project RAG status and resource utilization.
* Workshop facilitation and delivery - workshops with stakeholders to develop the design specifications for new
Products launch on Dell e- Commerce store.
* Campaign Management Strategy - Segmented visitors, push and promote targeted content for specific user
profiles to facilitate marketing Campaigns across multiple channels.

10/2015 - 04/2017
Senior Analyst - Instructional Design

* Digital design and strategy - Managing the corporate internal and social media communication strategy,
publication of content contributions. Designing mailers/newsletters for content promotions.
* Integrated Accenture's internal Knowledge Exchange platform - SharePoint 2013 and WordPress 4.x.
* Coaching the team on Boolean operators and their best usage in terms of search.
* Independently managed Knowledge Management Lifecycle of Content Analysis and Gap evaluation, Content
Acquisitions, Content Availability, Content sharing, Content management and archival.
* Ad-hoc responsibilities including HTML updates required on the existing SharePoint site using SharePoint Designer

02/2012 - 10/2015
Content Management Specialist - World-wide Marketing

* Lifecycle management of marketing content hosted on MAM Central (Marketing Assets Management) to ensure
marketing material integrity and consolidation.
* Stakeholder / Relationship management - Collaborating with content owners and brand stakeholders to publish,
update and sunset IBM's marketing collateral.
* Advising content owners on retention and expiry of marketing assets based on real-time content factory statistics
(from Tableau).
* Implement various content management strategies for diverse business units (IBM Global Financing and IBM

Local Availability

Only available for the countries United Kingdom
Profileimage by Preethal Kalvaje Digital Publisher (AEM 6.3), Senior Digital Production Analyst - Dell's Channel Partner Team, Senior from London Digital Publisher (AEM 6.3), Senior Digital Production Analyst - Dell's Channel Partner Team, Senior