09/06/2022 updated
PK
100 % available
Digital Publisher (AEM 6.3), Senior Digital Production Analyst - Dell's Channel Partner Team, Senior
London, United Kingdom
United Kingdom
Electricals and Electronics EngineeringData AnalysisConsultingContent ManagementContent MigrationDigital Asset ManagementDigital ProductionsGoogle AnalyticsMarketingContent Strategy
I have experience working with Creative Agencies - Chiel Europe, Publicis (Digitas UK) and Marketing teams within Software and Consulting houses – Dell, IBM and Accenture specialising as a Digital Business Analyst in Content Management Systems (incl. AEM 6.x),Digital Asset Management, Content Strategy and Analytics, Content Migration, SEO.
Experience
Professional experience10+ years
Languages
EnglishFluent
Project history
- Working as part of our 'Blended Content Team’ supporting Honda and AstraZeneca Product and Marketing teams  via multiple web CMS ( AEM Classic and Touch UI, Orchestra etc.)
- Â Collaborate with project managers, designers, developers and clients globally to achieve a set result before the Products launches, new websites or implementing changes to existing content.Â
- Â Troubleshooting and providing alternative solutions for issues related to inheritance, rollout, components etc. across all divisions in Europe.
- Review and manage DAM assets to apply structure and asset relationship within current ‘tree list’ to improve journey manager’s experience.Â
- Producing Google Analytics Report for AstraZeneca’s pages and article to help build SEO strategies. • Creating new AEM user accounts and providing permissions to the respective groups and folders.Â
-  Creation of pages, managing translations, rollout, publish and updating Meta description of the pages to all markets.  • Managing and attending to content briefs/requests/assets via JIRA tickets.Â
- Â Managing, troubleshooting and resolving the issues related to Honda Configurator for Cars and Motorcycles in all markets. Â
- Authoring the Samsung Explore pages for EU and APAC regions on AEM 6.5 version using Classic and Touch UI. (This includes page building, creation and editing of  pages/templates)
- Creating Workflows on Task Management for QA and publishing the pages to Live
- Â Adding Keywords, Social Meta data, creating tags to improve relevant click through and hit rates for Samsung Explore.
- Redirect Chains: Remove multiple re-direct chains and apply relevant 301 and 302 re-direct chains to improve accessibility and page load times.
- Managing and attending to content briefs/requests/assets via JIRA tickets, communicate with journey managers, clients to advice and refine the briefs. Â
Dell EMC Inc.
* Digital Assets BA - Worked within Dell's Channel Partner Marketing team on key projects related to new partner
On-boarding, portal migration, Content Analytics, Managing Life-Cycle of Marketing Collateral, and value add
analysis.
o Led a team of content authors and developers to implement CMS concepts and functionalities like
multi-site management, check-in/outs, page restructure and rollout.
o Successful Project delivery of digital assets and migration of 5000 pages of the Dell Partner portal from
SharePoint 2013 to AEM 6.2 in 45 languages. o SEO strategies - Delivered a 60% increase of relevant
click through and hit rate by implementing strategic content keywords and invisible tags.
o Content Analytics - Provided insight and guidance on the Life cycle of marketing collateral through
Tableau Analytics dashboards.
o AEM Pages - designed, development and maintenance using various layouts and components such as
Page, Paragraph Systems and other custom-made components.
o Learning and development - Building training modules and best practices.
o SIT, UAT Testing - Design of test strategies, scripts and execution plan.
* Stakeholder management - Created weekly project reports using Tableau Dashboard and provided the senior
management with analytical insight on performance, project RAG status and resource utilization.
* Workshop facilitation and delivery - workshops with stakeholders to develop the design specifications for new
Products launch on Dell e- Commerce store.
* Campaign Management Strategy - Segmented visitors, push and promote targeted content for specific user
profiles to facilitate marketing Campaigns across multiple channels.
* Digital Assets BA - Worked within Dell's Channel Partner Marketing team on key projects related to new partner
On-boarding, portal migration, Content Analytics, Managing Life-Cycle of Marketing Collateral, and value add
analysis.
o Led a team of content authors and developers to implement CMS concepts and functionalities like
multi-site management, check-in/outs, page restructure and rollout.
o Successful Project delivery of digital assets and migration of 5000 pages of the Dell Partner portal from
SharePoint 2013 to AEM 6.2 in 45 languages. o SEO strategies - Delivered a 60% increase of relevant
click through and hit rate by implementing strategic content keywords and invisible tags.
o Content Analytics - Provided insight and guidance on the Life cycle of marketing collateral through
Tableau Analytics dashboards.
o AEM Pages - designed, development and maintenance using various layouts and components such as
Page, Paragraph Systems and other custom-made components.
o Learning and development - Building training modules and best practices.
o SIT, UAT Testing - Design of test strategies, scripts and execution plan.
* Stakeholder management - Created weekly project reports using Tableau Dashboard and provided the senior
management with analytical insight on performance, project RAG status and resource utilization.
* Workshop facilitation and delivery - workshops with stakeholders to develop the design specifications for new
Products launch on Dell e- Commerce store.
* Campaign Management Strategy - Segmented visitors, push and promote targeted content for specific user
profiles to facilitate marketing Campaigns across multiple channels.