Preethal Kalvaje


Last update: 06.09.2022

Digital Publisher (AEM 6.3), Senior Digital Production Analyst - Dell's Channel Partner Team, Senior

Graduation: Electricals and Electronics Engineering
Hourly-/Daily rates: show
Languages: English (Full Professional)


Preethal Kalvaje_CV_Nov2020.pdf


I have experience working with Creative Agencies - Chiel EuropePublicis (Digitas UK) and Marketing teams within Software and Consulting houses – Dell, IBM and Accenture specialising  as a Digital Business Analyst  in Content Management Systems (incl. AEM 6.x),Digital Asset Management, Content Strategy and Analytics, Content Migration, SEO.

Project history

02/2020 - Present
Content Specialist
Publicis Groupe (Media and Publishers, 5000-10.000 employees)

  • Working as part of our 'Blended Content Team’ supporting Honda and AstraZeneca Product and Marketing teams  via multiple web CMS ( AEM Classic and Touch UI, Orchestra etc.)
  •  Collaborate with project managers, designers, developers and clients globally to achieve a set result before the Products launches, new websites or implementing changes to existing content. 
  •  Troubleshooting and providing alternative solutions for issues related to inheritance, rollout, components etc. across all divisions in Europe.
  • Review and manage DAM assets to apply structure and asset relationship within current ‘tree list’ to improve journey manager’s experience. 
  • Producing Google Analytics Report for AstraZeneca’s pages and article to help build SEO strategies. • Creating new AEM user accounts and providing permissions to the respective groups and folders. 
  •  Creation of pages, managing translations, rollout, publish and updating Meta description of the pages to all markets.  • Managing and attending to content briefs/requests/assets via JIRA tickets. 
  •  Managing, troubleshooting and resolving the issues related to Honda Configurator for Cars and Motorcycles in all markets.  

08/2019 - 01/2020
Digital Publisher
Cheil Europe (Media and Publishers, 50-250 employees)

  • Authoring the Samsung Explore pages for EU and APAC regions on AEM 6.5 version using Classic and Touch UI. (This includes page building, creation and editing of  pages/templates)
  • Creating Workflows on Task Management for QA and publishing the pages to Live
  •  Adding Keywords, Social Meta data, creating tags to improve relevant click through and hit rates for Samsung Explore.
  • Redirect Chains: Remove multiple re-direct chains and apply relevant 301 and 302 re-direct chains to improve accessibility and page load times.
  • Managing and attending to content briefs/requests/assets via JIRA tickets, communicate with journey managers, clients to advice and refine the briefs.  

04/2017 - 08/2018
Senior Digital Production Analyst - Dell's Channel Partner Team
Dell EMC Inc.

Dell EMC Inc.
* Digital Assets BA - Worked within Dell's Channel Partner Marketing team on key projects related to new partner
On-boarding, portal migration, Content Analytics, Managing Life-Cycle of Marketing Collateral, and value add
o Led a team of content authors and developers to implement CMS concepts and functionalities like
multi-site management, check-in/outs, page restructure and rollout.
o Successful Project delivery of digital assets and migration of 5000 pages of the Dell Partner portal from
SharePoint 2013 to AEM 6.2 in 45 languages. o SEO strategies - Delivered a 60% increase of relevant
click through and hit rate by implementing strategic content keywords and invisible tags.
o Content Analytics - Provided insight and guidance on the Life cycle of marketing collateral through
Tableau Analytics dashboards.
o AEM Pages - designed, development and maintenance using various layouts and components such as
Page, Paragraph Systems and other custom-made components.
o Learning and development - Building training modules and best practices.
o SIT, UAT Testing - Design of test strategies, scripts and execution plan.

* Stakeholder management - Created weekly project reports using Tableau Dashboard and provided the senior
management with analytical insight on performance, project RAG status and resource utilization.
* Workshop facilitation and delivery - workshops with stakeholders to develop the design specifications for new
Products launch on Dell e- Commerce store.
* Campaign Management Strategy - Segmented visitors, push and promote targeted content for specific user
profiles to facilitate marketing Campaigns across multiple channels.

10/2015 - 04/2017
Senior Analyst - Instructional Design

* Digital design and strategy - Managing the corporate internal and social media communication strategy,
publication of content contributions. Designing mailers/newsletters for content promotions.
* Integrated Accenture's internal Knowledge Exchange platform - SharePoint 2013 and WordPress 4.x.
* Coaching the team on Boolean operators and their best usage in terms of search.
* Independently managed Knowledge Management Lifecycle of Content Analysis and Gap evaluation, Content
Acquisitions, Content Availability, Content sharing, Content management and archival.
* Ad-hoc responsibilities including HTML updates required on the existing SharePoint site using SharePoint Designer

02/2012 - 10/2015
Content Management Specialist - World-wide Marketing

* Lifecycle management of marketing content hosted on MAM Central (Marketing Assets Management) to ensure
marketing material integrity and consolidation.
* Stakeholder / Relationship management - Collaborating with content owners and brand stakeholders to publish,
update and sunset IBM's marketing collateral.
* Advising content owners on retention and expiry of marketing assets based on real-time content factory statistics
(from Tableau).
* Implement various content management strategies for diverse business units (IBM Global Financing and IBM

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