05/07/2026 updated

**** ******** ****
100 % available

Principal Salesforce Consultant & Certified Platform Data Architect

Alkmaar, Netherlands
Only remote
B.S. Psychology (Behavioral Neuroscience)
Alkmaar, Netherlands
Only remote
B.S. Psychology (Behavioral Neuroscience)

Profile attachments

Fenik Arroyo Consulting Resume.pdf
HR Job Application Tool.pdf
Desk.Com Migration Case Study.pdf
Custom Round Robin Tool.pdf
EdTech Rearchitecture.pdf
Tour Partner Application.pdf

About me

I'm a Salesforce Data Architect and automation specialist with 10+ years building Salesforce systems in orgs that operate at scale and can't afford to get the foundations wrong. Most of my work is in complex flow architecture, data model design.

Business Process MappingData ArchitectureDigital ArchitectureInformation ArchitectureSolution ArchitectureSystems DesignWorkflowsCloud Platform SystemSalesforce Sales Cloud
Salesforce Platform Architecture
Certified Platform Data Architect with expertise in end-to-end platform delivery, solution architecture, data modeling, and system design for mission-driven organizations

Flow-First Automation
Advanced automation governance using Flow Builder, bulk-safe patterns, modular subflows, entry criteria, fault handling and guardrails for scalable business processes

Service Cloud Operations
Comprehensive Service Cloud implementation including routing, queues, escalations, Omni-Channel, email-to-case, macros, knowledge management and Experience Cloud help centers

Data Architecture & Quality
Object modeling, lookup depth optimization, indexing remediation, retention and archiving strategies, data quality management and deduplication processes

Integration Solutions
FormAssembly integrations, web-to-lead patterns, case management workflows, and Zapier Salesforce connectors for seamless data flow

Security & Access Management
Pragmatic security architecture, reporting frameworks, access hygiene policies, and audit-compliant approval authority systems

Process Optimization
Business process mapping, target-state design, release planning, UAT coordination, and workflow refactoring for operational efficiency

Platform Tools Expertise
Sales Cloud, Service Cloud, NPSP, Flow Builder, FormAssembly, DemandTools, Zapier, HubSpot, Qualtrics, Data Loader, Workbench, and Mailchimp

Experience

Professional experience10+ years
Freelancer since2025

Languages

EnglishNative speakerDutchBasic knowledge

Project history

Founder & Principal Consultant

Flow State CRM Solutions (BV)
Provide fractional Salesforce administration and architecture for lean teams, design data models and reporting foundations, govern Flow-first automation standards to support business processes

Salesforce Application Architect

New York Road Runners
Owned Salesforce platform delivery across departments, redesigned applications to reduce manual work, migrated customer support to Service Cloud, modernized automation and designed approval frameworks

Salesforce Administrator

Flatiron School (WeWork)
Rebuilt admissions around Application object with explicit stages, standardized programs and pricing via Products, integrated HubSpot via Zapier, executed data migration and system rearchitecture

Quality Assurance / Data Reporting Manager | Salesforce Administrator

Opportunities for a Better Tomorrow
Maintained and modernized Salesforce with custom objects and workflow validation, improved data quality via deduplication and standardized patterns, developed internal HR system with security policies

Systems & Data Coordinator

iMentor
Maintained Salesforce and reporting for mentoring operations, built dashboards and surveys using Qualtrics, designed nationwide matching criteria facilitating over 5000 impactful matches
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