Marketing Project Manager | Brand Transformation Consultant | Digital Marketing Coach

Conceived and executed the digital creation of Hlela Royal Wines' online presence from the ground up,
including launching a fully-functional e-commerce website tailored for a seamless user experience and
optimized for sales conversion.
Developed and implemented a cohesive brand identity by establishing brand colors and fonts, aligning
the visual narrative with the company's ethos and market position.
Initiated and cultivated Hlela Royal Wines' social media footprint with the creation and strategic
management of an Instagram account, effectively leveraging social media advertisements to increase
brand visibility and customer engagement.
Crafted a 360° digital marketing strategy that integrated content marketing, targeted advertising, and
social media promotions, driving brand awareness and revenue growth.

Conducted a massive CMS transition from Strapi to Prismic. Ensured
accuracy, functionality, and aesthetic consistency across the platforms,
substantially elevating the end-user content interaction.
Created detailed documentation on the migration process and contributed
to the development of best practices for future migrations.
Trained junior migrators, enhancing team capability and productivity, while
guaranteeing quality control and timely project delivery.
Collaborated with project managers and stakeholders to provide updates,
report on the migration status, and receive feedback throughout the
migration phase.
Maintained rigorous quality control standards, conducting thorough testing
to verify that all content displayed correctly and functioned properly on the
new platform.

Acted as the communication bridge between the company and clients,
namely pharmaceutical company UCB, relaying project details effectively.
Coordinated with team members across departments to keep projects
aligned with goals.
Monitored timelines and budgets to keep projects on track and within
financial limits.
Handled scheduling, organized meetings, and provided regular progress
reports.
Enhanced project delivery efficiency, contributing to improved team
productivity.
Maintained strong client relationships, supporting account retention and
satisfaction.
Worked with MS Office tools (MS Word, Excel, Dynamics, Teams, Outlook).

CURRENT & PAST ASSIGNMENTS

Acted as a EMEA Marketing Manager for two of Qupact International's clients: Trifo (a consumer
electronics brand that sold robot vacuums) and FREDDA (a new cold brew coffee machine), with the
goal of launching (FREDDA) and relaunching (Trifo) these products in Europe and devising and
implementing a new marketing strategy for them.
Planned and executed the marketing strategy for these brands, designing and setting up a webshop in
Weebly and making it fully functional to receive orders, as well as a Google Merchant Center account.
Set up social media accounts for the brands and ran paid ads on Meta and Google, effectively reaching
new audiences with the products.
Set up media partnerships with potential evaluators, influencers and journalists to publish articles about
Trifo and FREDDA, bringing awareness to these brands in the EMEA region.
Planned and executed events to showcase the client's products, including joining industry-specific fairs.
Sent weekly updates with marketing analysis to management, enabling them to make data-driven
decisions.

Crafted a new brand identity for the client, including selecting a new color palette, fonts, and directing a
photoshoot for the client.
Utilized Canva to create social media templates to be used by the client in the future.
Set up and updated social media profiles for the client (LinkedIn and Instagram).
Created a new WordPress website for the client based on the new brand identity, building on a staging
Mkt platform in Blogvault, then merging it to the production website once approved by the client.
Coached the client on marketing strategy and next steps to take to continue to build an effective
personal brand
Used coding principles and basic CSS language to make adjustments to the website.

I oversaw marketing activities for this LMS SaaS company in the Netherlands. In my role as a marketing,
support, and sales professional, I managed various tasks such as email campaigns, market research, social
media, branding, translation projects, product demo videos, and customer support.

Introduced innovative visual concepts for the website, promotions, and brand initiatives that resonated
with the target audience.
Oversaw website translation projects to ensure consistent global messaging.
Conducted market analysis leading to significant product improvements based on client feedback.
Produced and refined content: email campaigns, SEO articles, social media posts, website content, and
newsletters to boost customer engagement and sales.
Crafted product demo videos and conducted customer interviews to enhance engagement and
retention.
Streamlined the product demo scheduling process for improved efficiency
Developed a comprehensive marketing and branding strategy for future implementation.
Delivered exceptional customer support, resolved issues promptly, and ensured client satisfaction.
Increased SaaS sales through social media management and targeted campaigns on Facebook and
LinkedIn.
Worked closely with the development and design team, learning basic HTML and CSS language, used to make customizations requested by customers.

A dynamic position combining creativity with strategy enabled me to thrive in various roles across
international projects. Collaborating with multinational clients produced outstanding outcomes, paving the
way for my next role in Easy LMS.

Worked with Social Media Management (Facebook), expanding brand visibility and influence for clients.
Crafted attractive promotional materials, from flyers to high-quality photo albums utilizing CorelDraw,
PhotoShop, and InDesign.
Oversaw email marketing initiatives, from design to analyzing performance.
Worked with website/e-book copy and translation (English - Portuguese).

In this position, I oversaw various marketing initiatives, both digital and print, such as developing the
company's website and managing its social media presence. Additionally, I led marketing campaigns and
worked with stakeholders to coordinate successful events. Here are some key responsibilities I handled:

Guided designers and managed printing to ensure timely delivery of high-quality materials.
Supervised website content, structure, and graphics.
Managed social media platforms to enhance the company's online visibility.
Implemented and maintained email campaigns to attract and retain clients.
Created visual content like posts, billboards, and flyers.
Created handouts for potential partners using Microsoft Office Word.
Kept track of internal processes with MS Excel, setting up formulas and connecting spreadsheets.
Produced press releases and coordinated successful events.