04/09/2026 updated
100 % available
RevOps & CRM Specialist fixing and scaling GTM systems
Estoril, Portugal
Only remote
B.Sc. EconomicsAbout me
I help B2B teams fix CRM, reporting, pipeline, and forecasting issues before they slow growth.
Artificial IntelligenceBusiness Workflow AnalysisConsumer Relationship SystemsData GovernanceForecastingSales ExcellenceSales ManagementSales OperationsSalesforce.ComSQL DatabasesSalesforce LightningGo to MarketZapierHubspotApi Management
Sometimes the problem is called RevOps.
Sometimes it shows up as something else:
- the CRM feels unreliable
- reporting gets questioned in meetings
- pipeline reviews are inconsistent
- forecast numbers change too often
- lead routing is manual
- handoffs between marketing and sales are unclear
- reps spend too much time on admin instead of execution
That is usually where I come in.
I work across CRM structure, process design, automation, reporting, KPI visibility, pipeline management, and forecast readiness. The goal is not to add more process for the sake of it.
It is to make the commercial setup clearer, more reliable, and easier to run as the team grows.
✅ What I do
I work hands-on across your commercial setup to make things clear, reliable, and usable:
- CRM cleanup and structure: Improve field logic, stages, ownership rules, lifecycle definitions, and data quality
- Lead routing and workflow automation: Reduce manual work, missed follow-up, and unclear ownership across the funnel
- Reporting, dashboards, and KPIs: Build visibility into pipeline, conversion, activity, and performance metrics teams can actually use
- Pipeline management and forecast readiness: Improve close-date discipline, stage consistency, and forecast inputs so leadership has a more realistic view of the business
- Sales and marketing process clarity: Fix handoffs, coverage gaps, and operational friction across GTM workflows
- Documentation and enablement: Create SOPs, playbooks, onboarding material, and internal documentation that people actually follow
✅ How I work
- Hands-on from the start: I don’t stop at recommendations. I help fix the actual setup.
- Structured, but practical: I focus on changes that improve day-to-day execution, not process for the sake of process.
- Built for adoption: The goal is not a perfect system on paper. The goal is a setup your team will actually use.
- Clear communication throughout: I document decisions, keep stakeholders aligned, and make sure there is clarity on what changed and why.
✅ Core tools
Salesforce · HubSpot · Clari · Apollo · Chili Piper · Clay · Zapier · n8n· Power BI · Excel · Google Sheets · SQL
(plus the usual GTM stack depending on your setup)
✅ Best fit
- B2B SaaS teams
- Growing teams that outgrew early-stage chaos
- Companies that need structure without hiring full-time ops
Experience
Professional experience0 - 5 years
Freelancer since2026
Languages
GermanNative speakerEnglishFluentPortugueseBasic knowledge
Project history
- Primary RevOps resource for the European region, supporting an 11-person commercial team across SDR, AE, and Customer Success.
- Designed and implemented the regional operating model for Europe, covering Salesforce administration, routing logic, reporting infrastructure, and GTM tooling.
- Owned regional Salesforce administration within scope, including field creation, validation logic, workflow support, and data structure improvements.
- Led the migration from Gong Engage to Apollo and rolled out Clay for enrichment workflows, improving how list-building, research, and outbound execution worked together.
- Built and maintained reporting used in recurring business reviews with leadership and finance, improving visibility into pipeline quality, activity trends, and forecast signals.
- Replaced a fragmented manual outbound setup with a structured Salesforce + Outreach workflow, creating clearer data capture, ownership visibility, and follow-up tracking.
- Built dashboards and activity tracking views that made outbound progress, account coverage, and campaign performance measurable for sales leadership.
- Improved CRM hygiene, ownership logic, and reporting inputs, creating a more reliable basis for pipeline reviews, commercial planning, and forecasting discussions.
- Supported the rollout of Outreach to centralize execution and reduce manual work across the outbound process.
- Took ownership of CRM hygiene, workflow design, and operational support for a global Lead Generation team of 12 across multiple markets.
- Strengthened outbound execution through ICP refinement, routing logic improvements, lead scoring, and prioritization frameworks.
- Led a Salesforce cleanup and data governance initiative, improving reporting reliability and trust in pipeline data across sales and leadership.
- Built onboarding materials and workflow documentation to support scalable process adoption and more consistent team execution.
Certificates
Revenue Operations Certificate
HubSpot2026
Sales Enablement Certificate
HubSpot2026
Business Intelligence Analyst Certification
IBM2026
Foundations of Project Management
Google2024
Intellectual Property Law Specialization
University of Pennsylvania2024