03/19/2026 updated

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Product Design Lead

Amsterdam, Netherlands
Worldwide
Certified Media Designer for Digital & Print Media
Amsterdam, Netherlands
Worldwide
Certified Media Designer for Digital & Print Media

Profile attachments

CV Diana Jorda March 2026.pdf

Computer Animation3D VisualizationUser Experience (UX)Business Process ImprovementSoftware as a ServiceDesign ReviewPerformance ManagementMotion Graphic DesignProduct DesignQuality ManagementRegulatory RequirementsSystems DesignUsability TestingWorkflowsEnterprise Application PlatformUser ResearchProduct Strategies
Strategic Design Leadership
Strategic Design Leadership with expertise in UX Strategy Design Operations including Research Repositories and Process Optimization for enterprise-level products

User Research Integration
User Research methodology with focus on embedding research into agile product development and accelerating usability improvements through cross-team collaboration

Enterprise SaaS Design
Enterprise SaaS design experience with complex workflows and design systems for products used by millions of global users

Design Systems
Design Systems development and implementation for scalable user-centered solutions across multiple platforms

Cross-Functional Leadership
Cross-Functional Leadership capabilities in building psychologically safe high-performing design teams

Globalization Design
Globalization expertise in EU compliance and international market launches with regulatory requirements integration

Stakeholder Alignment
Stakeholder Alignment skills in connecting product strategy with engineering and business goals

3D Visualization
3D visualization and animation fundamentals through advanced motion design training

Mobile-First Design
Mobile-first MVP development with real-time performance feedback systems

Design QA
Design Review and Design Quality Assurance processes for enterprise applications

Experience

Professional experience10+ years
Freelancer since2025

Languages

GermanNative speakerEnglishFluentDutchBasic knowledge

Project history

Founder, Product Designer & Operations Lead

KAWAIILABS
Applied product design and systems thinking to improve operations for a boutique rental portfolio. Redesigned booking flows, clarified stakeholder communication, and introduced scalable processes that improved customer experience and operational reliability.

Advanced Training in Motion Design

Alfatraining Bildungszentrum
Full-time program focused on 3D visualization and animation fundamentals.

Product Design Lead

SAP SuccessFactors
Led UX strategy and end-to-end design for Time Management products used by millions of global users. Redesigned legacy HR workflows after extensive research, reducing UX-related defects by 30%. Established UX-first design alignment workshops connecting product strategy, engineering, and business goals.

Senior Product Designer & User Researcher

SAP Concur
Led design for EU compliance and globalization, enabling Concur's successful launch across European markets. Bridged complex EU regulatory requirements with US-centric product architecture. Improved delivery speed by 20% through stronger product-design-engineering collaboration.

Product Design Fellowship

SAP SuccessFactors
Selected for a high-performance international fellowship. Sole UX designer responsible for delivering a mobile-first MVP introducing real-time performance feedback, replacing traditional annual reviews.

Lead UX Designer

SAP
Led design strategy for Travel & Expense across web, iOS, and Android. Mentored designers and helped scale UX research maturity through shared repositories and research training. Introduced Exposure Hour, bringing engineers into research sessions to accelerate usability improvements.

Senior UX Designer

SAP
Led UX for SAP Store My Account and B2B sales workflows. Founded Design Club, a cross-organizational design community with industry speakers. Contributed to design patents and interaction models for complex enterprise systems.

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