10/07/2026 updated

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Product Designer & AI Design Engineer

porto, Portugal
Only remote
MFA — Master of Fine Arts, St Lucas Antwerp
porto, Portugal
Only remote
MFA — Master of Fine Arts, St Lucas Antwerp

Profile attachments

Angelo_Wellens_CV_2026.pdf

About me

I'm Angelo, a Product Designer with 15+ years of experience in UX/UI, digital design and art direction. I help startups and brands create intuitive, beautifully crafted websites and apps, from concept to launch. I also work with design systems, motion and AI-assisted development. Based in Portugal.

Product Design & Design Systems
Expertise in end-to-end product design, from concept to launch, including the creation and maintenance of tokenised design systems. Proficiency in Figma, Photoshop, Illustrator, After Effects, Framer, Lottie, and Cinema 4D for high-quality digital product delivery.

Front-End Development
Solid command of HTML, CSS, JavaScript, and React/React Native via Claude Code, as well as tools like Storybook for deploying front-end changes in production environments. Experience working with GitHub, VS Code, Terminal, and Xcode.

UX Research & Strategy
Deep knowledge of UX research methodologies, user flows, journey mapping, wireframing, information architecture, interaction design, and usability testing to deliver user-centred digital products.

Motion & Animation Design
Proficiency in 2D and 3D motion and animation design using After Effects, Lottie, and Cinema 4D, applied across digital campaigns and product interfaces.

Art Direction
Strong background in art direction for large enterprise brands and consumer-facing campaigns, spanning advertising, digital marketing, and visual branding.

Agile Product Management
Hands-on experience with roadmapping, prioritisation, KPIs and metrics, stakeholder management, and agile delivery using tools such as Jira, Notion, Slack, Miro, and FigJam.

Data Collection & Reporting
Experience in data collection, custom metric logic, and multi-framework reporting including CSRD, SFDR, GHG, and PCAF for audit-ready output in B2B SaaS environments.

Mobile App Design
Proven track record of shipping Android and iOS applications across fintech, health, lifestyle, and enterprise sectors, taking apps from first concept to store release.

Team Leadership & Freelancer Management
Experience leading design teams and managing networks of freelancers, overseeing design and product management across multiple client engagements.

Experience

Professional experience10+ years
Freelancer since2026

Languages

GermanGoodEnglishFluentDutchNative speakerPortugueseBasic knowledge

Project history

Staff Product Designer / Product Design Lead

Atlas Metrics (Now Novata)
Led design at Atlas Metrics (acquired by Novata, 2026) working on B2B SaaS, ESG, Carbon Accounting and Risk Management. Tokenised design system and product logic for backend-driven workflows. Multi-step flows, states and edge cases across dense tables and forms for audit-ready output. Led two other designers. Deployed front-end changes via Storybook and production. Data collection, custom metric logic and multi-framework reporting (CSRD, SFDR, GHG, PCAF). Shipped from zero to acquisition: 200+ banks, 3,000+ businesses, 15+ countries.

Founder & Product Designer

MadMad Digital
Founded and ran a design studio focused on B2C mobile apps, websites and branding. Mainly focused on UI and UX visual branding. Led design and product management across every engagement. Took apps from first concept to store release, handing over to clients and front-end teams. Led a network of freelancers. Clients included ParkHere, Swarco, Kuva, LeifTech, Quickbird, Happy Finish, Universitaets-Frauenklinik Heidelberg, Aeroscan, BlitzResults, Valassis, Ikre EV, Armoury, Yell Creative, StyleLounge, Labmeta, BWA (Integer).

Freelance Senior Designer / Art Director / Motion Design

AKQA, BBH, R/GA, Razorfish, SapientNitro, AnalogFolk, Nexus Studios, Builders Club, adam&eveDDB
Freelance senior designer and art director in London working in advertising. Big campaigns for large enterprise brands. Visual digital design and marketing. Clients included Beats by Dr Dre, Bentley, Nissan, Bottega Veneta, Clarks, Schroders, Magnum, ShopStyle, Science Museum London, Sainsbury's.

Freelance UI/UX Designer / Art Director

Yell Creative, Pollen Digital, Spinifex Group
Freelance UI/UX designer and art director in Sydney working with start-ups, fintech and live entertainment. Mainly UI/UX and product design. Clients included Qantas, Pepsi, Asian Cup, Gumtree, ScribblePost, XTB.

Senior Digital Designer

Saatchi & Saatchi
Senior digital designer in London working in advertising and consumer brands. Visual, marketing, digital and web design. Clients included Red Bull, Lurpak, BG Energy, Cravendale.

Creative Designer

Less Rain
Creative designer in London working on interactive advertising for consumer goods and lifestyle brands. Campaign websites. Clients included Victorinox, Reckitt Benckiser, Red Bull.

Junior Designer

Hi-ReS!
Junior designer in London working in high-fashion and leisure. Mainly interactive websites. Clients included Dolce & Gabbana, Chanel, JaegerMeister, Mont Blanc, Edun.

Portfolio


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