08/24/2026 updated

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100 % available

Product Designer & Visual Content Creator | UI/UX | E-Commerce | Art Direction

Porto, Portugal
Only remote
Faculdade Belas Artes Universidade do Porto
Porto, Portugal
Only remote
Faculdade Belas Artes Universidade do Porto

Profile attachments

Joao_Guedes_CV.pdf

User Experience (UX)Adobe PhotoshopAdobe Creative SuiteCollaborative DesignE-CommerceType DesignGraphic DesignUser Interface DesignMotion Graphic DesignProduct DesignUi PatternsProduct StylingRetail DesignScreen DesignsTextile DesignUser Interface TestingUser-Centered DesignVisual MarketingVisual MerchandisingModern UiArtistic DesignProduction DesignCommercial DesignUX WritingAdobeFigmaDesign DevelopmentPrint DesignBrand DesignRich Ui
Product & UI/UX Design
Expertise in designing conversion-oriented product experiences, including UX research, high-fidelity prototyping, design systems, and optimising user journeys for web platforms and e-commerce environments.

Art Direction & Branding
Comprehensive art direction capabilities covering brand strategy, visual identity, seasonal campaign creation, and end-to-end creative department leadership to ensure brand consistency across all touchpoints.

E-Commerce & Digital Strategy
Hands-on experience managing e-commerce platform evolution, including UX improvements, inbound strategy, data-led optimisation, and brand communication for leading retail clients.

Commercial & E-Commerce Photography
Professional photography practice spanning commercial, e-commerce, food, and motorsport photography, as well as videography for brand and content purposes.

Figma
Proficient use of Figma for UI/UX design, prototyping, and collaborative design workflows with developers and stakeholders.

Adobe Creative Suite
Advanced skills in Adobe Photoshop, Adobe Illustrator, and Adobe Media Encoder for graphic design, photo editing, and media production.

DaVinci Resolve
Video editing and colour grading using DaVinci Resolve for commercial and brand videography projects.

Landing Page Design
Design of high-converting landing pages as part of broader e-commerce and digital marketing strategies.

Experience

Professional experience10+ years
Freelancer since2011

Languages

EnglishFluentPortugueseNative speakerSpanishGood

Project history

Freelance UI/UX Designer

Underexposed
Freelance UI/UX design work for Underexposed.

Freelance UI/UX Designer

Terd GmbH
Designing conversion-oriented product experiences with close collaboration with developers and stakeholders from concept to delivery.

Invited Lecturer, UI/UX Design

EDIT. – Disruptive Digital Education
Invited lecturer for UI/UX Design at EDIT. – Disruptive Digital Education.

Brand Manager

Trastes & Contrastes
Brand management for Trastes & Contrastes.

Art Direction & E-Commerce Consultant (Freelance)

XTREME
Overseeing all brand communication and creative campaigns, keeping XTREME the No.1 sneaker/streetwear player in the Portuguese market. Managing the e-commerce platform's continued evolution including UX improvements, inbound strategy and data-led optimisation.

Photographer

Self-employed
Commercial, e-commerce and motorsport photography and videography – joaoguedesphoto.com.

Freelance Graphic Designer & Photographer

playdust
Self-branded practice spanning art direction, branding, UI/UX, photography, video and e-commerce content.

Freelance UI/UX Designer

Slendra
Freelance UI/UX design work for Slendra.

UI Designer

yfood Labs (Freelance)
Built and maintained the design system and high-fidelity prototypes used for user testing across teams.

Freelance Graphic Designer

Infraspeak
Freelance graphic design work for Infraspeak.

Head of Visual Content & E-Commerce (Full-time)

XTREME
Led the creative department end-to-end, art-directing every visual concept and seasonal campaign for brand consistency. Owned UX strategy for the web platform, optimising user journeys to lift conversion.

Graphic Designer & Photographer

XTREME
Graphic design and photography work for XTREME in Porto, Portugal.

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