09/10/2026 updated
100 % available
Product Marketing Manager
Kyjiw, Ukraine
Only remote
Bachelor's Degree in International Business (Marketing)About me
Datengetriebener Product Marketer. Ich verbinde Sales Analytics (Coca-Cola) mit GTM-Expertise. Ich übersetze RFM, Kohorten & Verhaltensökonomie in starke Value Propositions, ICPs und Wachstumsstrategien. Fokus auf Impact. Sprachen: EN (C1), DE (B2).
Data AnalysisMarket SegmentationDigital MarketingMarketing AnalyticsProduct MarketingProduct StrategiesGo to MarketSales Strategy
Product Marketing & Strategy
Expertise in Go-to-Market (GTM) Strategy, Product Positioning, Value Proposition Design, Competitor and Market Research to drive product growth and market impact.
Product Analytics
Strong foundation in RFM Segmentation and Cohort Analysis, Pricing Strategy, LTV and Retention Metrics, as well as Funnel Analysis to support data-driven decision making.
Customer Insights & Psychology
Application of Behavioral Economics, Customer Development, User Segmentation, ICP and Buyer Persona Creation to understand and leverage customer behavior.
Go-to-Market Execution
Planning and execution of Go-to-Market strategies including competitive positioning and value proposition design for product launches.
Data Analysis with SQL & Power BI
Conducting business performance analysis using SQL and Power BI, including cohort loyalty modeling, churn driver identification, and market basket analysis.
Digital Advertising & Analytics
Analysis of customer journeys via Google and Meta Ads, with a focus on conversion optimization and KPI definition.
SEMrush & SEO Tools
Use of SEMrush for market and competitor research as well as digital marketing strategy support.
MS Excel
Advanced use of MS Excel for data processing, reporting, and analytical tasks in marketing and sales contexts.
Price Elasticity & Retention Metrics
Evaluation of price elasticity of demand across product categories and measurement of LTV and retention metrics to inform pricing strategy.
Expertise in Go-to-Market (GTM) Strategy, Product Positioning, Value Proposition Design, Competitor and Market Research to drive product growth and market impact.
Product Analytics
Strong foundation in RFM Segmentation and Cohort Analysis, Pricing Strategy, LTV and Retention Metrics, as well as Funnel Analysis to support data-driven decision making.
Customer Insights & Psychology
Application of Behavioral Economics, Customer Development, User Segmentation, ICP and Buyer Persona Creation to understand and leverage customer behavior.
Go-to-Market Execution
Planning and execution of Go-to-Market strategies including competitive positioning and value proposition design for product launches.
Data Analysis with SQL & Power BI
Conducting business performance analysis using SQL and Power BI, including cohort loyalty modeling, churn driver identification, and market basket analysis.
Digital Advertising & Analytics
Analysis of customer journeys via Google and Meta Ads, with a focus on conversion optimization and KPI definition.
SEMrush & SEO Tools
Use of SEMrush for market and competitor research as well as digital marketing strategy support.
MS Excel
Advanced use of MS Excel for data processing, reporting, and analytical tasks in marketing and sales contexts.
Price Elasticity & Retention Metrics
Evaluation of price elasticity of demand across product categories and measurement of LTV and retention metrics to inform pricing strategy.
Experience
Professional experience0 - 5 years
Freelancer since2025
Languages
GermanGoodEnglishFluent
Project history
Analyzing sales, customer retention, and acquisition.
Conducted business performance analysis for an e-commerce retailer using SQL and Power BI. Modeled cohort loyalty and churn drivers, identifying a critical 30% churn spike linked to operational bottlenecks (7+ day delivery times). Evaluated price elasticity of demand across product categories. Performed market basket analysis, identifying that initial discount-seekers yielded a 25% higher Lifetime Value (LTV).
Set learning objectives based on initial metrics and translated complex concepts into accessible learning content.