10/22/2026 updated
100 % available
Product & Tech Leader | eCommerce, AI & Automation
Palma, Spain
Only remote
Bachelor of Science in Business & Computer ScienceAbout me
Product leader with 15 years building and scaling software, eCommerce and consumer products from Seed stage to IPO. Brings product, tech and commercial thinking together: assessing what's worth building, then often building it hands-on, coding and designing with AI.
AI AgentsProduct OwnerE-CommerceProduct Family EngineeringProduct ManagementShopify
Product Leadership & Strategy
15 years of experience building and scaling software, eCommerce and consumer products from Seed stage to IPO. Expertise in product vision, roadmap ownership, cross-functional team leadership, and delivering complex products hands-on across early-stage and established businesses.
AI Systems & Automation
Deep expertise in LLM workflow design, AI-assisted development, generative media pipelines, and automation of operational processes. Hands-on experience with LoRAs, context engineering, fine-tuning, evals, and building AI-powered content pipelines at scale.
eCommerce Architecture & Growth
Proven track record in designing and scaling eCommerce platforms, including Shopify Plus migrations, ERP integrations, CRO frameworks, and multi-market expansion. Experience growing DTC brands and modernising operational infrastructure to drive revenue and conversion.
ERP Integration & Operations
Hands-on experience integrating ERP systems covering order management, procurement, finance, warehousing, and reporting. Led multi-departmental teams through operational overhauls to improve efficiency and data accuracy.
CRO & User Research
Implementation of user-research-based CRO frameworks, including Jobs-to-be-done methodology, over 50 customer interviews, and website redesigns resulting in significant uplifts in conversion rates.
Full-Stack Development & Technical Architecture
Leading full-stack development and technical architecture for consumer products, including API-driven integrations, scalable personalisation systems, and end-to-end product builds across acquisition, onboarding, checkout, and fulfilment workflows.
HubSpot & CRM Integration
Integration of HubSpot for sales teams including custom integrations into ERP systems, enabling improved data accuracy and operational efficiency across commercial functions.
Data & Analytics
Experience integrating analytics platforms such as Segment and Snowflake, implementing data warehouses, and leveraging data insights to refine user acquisition strategies and reduce cost per acquisition.
Agile Development & Design Sprints
Leadership of Agile development processes and design sprints, optimising product delivery and improving cross-functional collaboration across engineering, design, and product teams.
15 years of experience building and scaling software, eCommerce and consumer products from Seed stage to IPO. Expertise in product vision, roadmap ownership, cross-functional team leadership, and delivering complex products hands-on across early-stage and established businesses.
AI Systems & Automation
Deep expertise in LLM workflow design, AI-assisted development, generative media pipelines, and automation of operational processes. Hands-on experience with LoRAs, context engineering, fine-tuning, evals, and building AI-powered content pipelines at scale.
eCommerce Architecture & Growth
Proven track record in designing and scaling eCommerce platforms, including Shopify Plus migrations, ERP integrations, CRO frameworks, and multi-market expansion. Experience growing DTC brands and modernising operational infrastructure to drive revenue and conversion.
ERP Integration & Operations
Hands-on experience integrating ERP systems covering order management, procurement, finance, warehousing, and reporting. Led multi-departmental teams through operational overhauls to improve efficiency and data accuracy.
CRO & User Research
Implementation of user-research-based CRO frameworks, including Jobs-to-be-done methodology, over 50 customer interviews, and website redesigns resulting in significant uplifts in conversion rates.
Full-Stack Development & Technical Architecture
Leading full-stack development and technical architecture for consumer products, including API-driven integrations, scalable personalisation systems, and end-to-end product builds across acquisition, onboarding, checkout, and fulfilment workflows.
HubSpot & CRM Integration
Integration of HubSpot for sales teams including custom integrations into ERP systems, enabling improved data accuracy and operational efficiency across commercial functions.
Data & Analytics
Experience integrating analytics platforms such as Segment and Snowflake, implementing data warehouses, and leveraging data insights to refine user acquisition strategies and reduce cost per acquisition.
Agile Development & Design Sprints
Leadership of Agile development processes and design sprints, optimising product delivery and improving cross-functional collaboration across engineering, design, and product teams.
Experience
Professional experience10+ years
Freelancer since2025
Languages
GermanNative speakerEnglishNative speakerSpanishBasic knowledge
Project history
Building a personalised storytelling platform that makes children the heroes of their own adventures, delivered as real letters through the post alongside a digital experience. Leading full-stack development, technical architecture, and strategy. Created an AI-powered content pipeline for generating personalised stories, visuals, audio, and production-ready assets. Built the end-to-end product across acquisition, onboarding, checkout, story personalisation, and fulfilment workflows.
Independent product and tech lead for startups and scale-ups, combining senior product leadership with hands-on building. Working on fractional and project-based engagements as Head of Product, Product Manager (IC), Head of Digital, eCommerce Solutions Architect or Tech Lead. Deep focus on AI: LLM workflow design, AI-assisted development, automation and generative media pipelines.
Joined Gailarde, a leading UK wholesaler with annual turnover of up to 75m, following its acquisition of noah. Tasked with leveraging noah's eCommerce and tech expertise to grow Gailarde's four DTC brands and modernise systems. Led a multi-departmental team across operations, marketing, and technology. Integrated a new ERP, HubSpot, and migrated 4x brands to Shopify Plus resulting in a 30% CR increase for two websites.