06/10/2026 updated

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Commercial & Marketing Director · AI Strategy & Automation · Claude · n8n · ES · EN · IT

Barcelona, Spain
Only remote
Master in Project Management (AI Specialization) - EAE Barcelona
Barcelona, Spain
Only remote
Master in Project Management (AI Specialization) - EAE Barcelona

Profile attachments

LUCIANA_BARRIOS_CV_English.pdf
LUCIANA_BARRIOS_CV_Espanol.pdf

About me

Commercial & Marketing Director with 5+ years in retail, hospitality and tech, now powered by AI. Master in Project Management with AI Specialization (EAE Barcelona). I design strategies and execute them with Claude, n8n, Make and RAG systems — turning business needs into scalable results.

AI AgentsCommercial ManagementDigital MarketingE-CommerceMarketingMarketing AutomationProject ManagementProcess AutomationStakeholder ManagementPrompt EngineeringGo to MarketTeam Performance ManagementCreative Strategies
Project Management
Expertise in managing complex projects across Europe and LATAM, coordinating cross-functional teams, improving reporting frameworks and ensuring execution aligned with strategic objectives.

AI & Automation Solutions
Hands-on experience leading AI-driven solutions including RAG systems and automation for European B2B clients, as well as designing scalable offers and aligning product development with business needs.

E-commerce & Commercial Strategy
Proven track record in developing and executing go-to-market and e-commerce strategies, improving conversion funnels and driving sustained commercial growth in retail and technology sectors.

Stakeholder Management
Experience managing international stakeholders and cross-functional teams across multiple markets and industries.

Data Analysis
Application of data analysis to support business decisions, optimize product strategy and measure operational performance.

Marketing & Client Acquisition
Leadership of high-impact marketing campaigns and events, achieving a +20% increase in client acquisition in a marketing leadership role.

Retail Operations Management
Management of high-volume retail operations with teams of over 100 employees, improving efficiency and category performance.

Leadership
Over 5 years leading high-performance teams of more than 100 people, delivering measurable business impact across retail, marketing and technology.

Experience

Professional experience0 - 5 years
Freelancer since2024

Languages

EnglishNative speakerItalianGoodSpanishNative speaker

Project history

E-commerce & AI Marketing Strategist

Speedweb
Led go-to-market and e-commerce strategy for AI solutions (RAG, automation, AI agents). Designed scalable offers, improved conversion funnels and aligned product development with business needs.

PMO / Project Management

Connections
Managed delivery of custom RAG systems across Europe and LATAM. Coordinated cross-functional teams, improved reporting frameworks and ensured execution aligned with strategic objectives.

Store Commercial Manager

Zara
Led operations in the highest revenue store in the Southern Hemisphere. Drove sustained growth, optimized product strategy and improved operational performance.

Menswear Commercial Manager

Zara
Co-led high-volume retail operations managing over 100 employees, improving efficiency and category performance.

Head of Marketing

M&B Service
Increased client acquisition by +20% and led high-impact campaigns and events aligned with national context.

Certificates

Project Management

EAE Business School

2026


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