08/07/2026 updated
100 % available
Pure Local | Australian Business Directory & Verified Business Listings
Mermaid Beach, Australia
Australia
About me
Pure Local is an Australian business directory established in 2014 that helps businesses improve their online visibility through professionally managed business listings, verified customer reviews and accurate company information. Every listing is manually reviewed before publication.
Founded in 2014, Pure Local is an Australian business directory dedicated to helping businesses improve their online visibility through professionally managed business listings, verified customer reviews and accurate company information.
Unlike many online directories, every submitted listing is manually reviewed before publication to help maintain the quality, accuracy and trustworthiness of the directory. Pure Local focuses exclusively on Australian businesses and organisations, as well as businesses that provide products or services to Australian consumers.
Businesses can create comprehensive profiles that include company descriptions, contact details, websites, opening hours, service areas, images, videos, social media links and customer reviews. These business profiles are designed to help businesses strengthen their online presence while making it easier for consumers to discover trusted local businesses across Australia.
Since launching, Pure Local has become a recognised online business directory used by businesses across a wide range of industries including professional services, healthcare, trades, hospitality, retail, technology, real estate, automotive, education and many other sectors.
In addition to providing detailed business listings, Pure Local helps businesses build a stronger digital presence by creating structured, information-rich business profiles that are easy for both customers and search engines to understand. Businesses maintain control over their profile information and can keep important details accurate and up to date.
The directory continues to evolve through ongoing improvements to search functionality, business profile quality, moderation processes and user experience. Every improvement is focused on making it easier for Australian consumers to discover reputable businesses while providing businesses with another trusted online location to showcase their products and services.
Areas of expertise
- Australian Business Directory
- Business Listings
- Verified Business Profiles
- Local SEO
- Citation Building
- Online Visibility
- Business Profile Management
- Customer Reviews
- Local Search Marketing
- Digital Marketing
- Small Business Marketing
- Search Engine Optimisation (SEO)
- Australian Businesses
- Local Business Listings
- Company Profiles
- Business Information Management
- Business Directory Management
- Search Visibility
- Online Business Profiles
- Australian Local Search
Experience
Professional experience10+ years
Freelancer since2014
Languages
EnglishNative speaker
Project history
Founded Pure Local in 2014 and continue to oversee the development, operation and growth of one of Australia's established online business directories.
Responsible for platform development, business listing moderation, search quality, customer support, content strategy, search engine optimisation (SEO), structured business data and product development.
Pure Local helps Australian businesses improve their online visibility through professionally managed business listings, verified customer reviews and comprehensive business profiles. Every business listing is manually reviewed before publication to help maintain the quality, accuracy and trustworthiness of the directory.
Working closely with Australian businesses, I continually improve the platform by enhancing search functionality, refining business profiles, introducing new features and maintaining high editorial standards. The objective is to provide businesses with another trusted online presence while making it easier for consumers to discover reputable Australian businesses.
Key responsibilities
• Business directory strategy and growth
• Product development and feature planning
• Search engine optimisation (SEO)
• Local search optimisation
• Business listing moderation
• Content management
• Customer support
• Structured data and search quality
• Platform administration
• Business verification
• Digital marketing strategy
• User experience improvements