Senior Software Consultant - Marketing

RiDiK Pte Ltd

TechMahindra & Keppel Electric Client)

Core Responsibilities:
* Done Implementation of Oracle Marketing Cloud (Eloqua) and developing an acquisition plan for
target markets that include the creation of campaigns, digital marketing optimization, social media
programs, continuous performance and measurement of ROI for each tactic to ensure budgets are
spent wisely.
* Develop integrated marketing campaigns to support business goals, doing reporting and tracking of
campaign performance through Eloqua, Google Analytics, and Website, tracking codes and others as
appropriate.
* Share best practices and experiences and provide training to marketing automation team.

Senior Eloqua Consultant - Marketing

Agile Consulting Pvt Ltd

Core Responsibilities:
* Providing marketing automation strategy, planning, measurement, optimization, consulting,
implementation and execution services to the marketing automation team (using Oracle Eloqua tool).
* Establish and maintain scalable processes that ensure best practices in campaign and lead
management.
* Work with other team members in marketing and sales to support specific initiatives, customized
communications and channel segments.

Digital Marketing Automation Manager

Marmato Consulting LLC

Core Responsibilities:
* Work as SME for CRM Tool (Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce Pardot)
implementation, Social Media marketing, Lead generation & Nurturing, Campaign Segmentation and
Execution.
* Assist in Strategizing, Planning and Lead execution/implementation of automation of Digital Marketing
campaigns and manage different aspects of the campaigns including budgeting, forecasting, accruals,
monitoring and reporting and ensuring implementation of best practices in campaign and lead
management.

Associate Manager - Corporate Strategic Marketing

HCL Technologies

Core Responsibilities:
* Acted as liaison between organization and external vendors and leading the transition strategy for
implementation the Oracle Eloqua Marketing Automation Platform.
* Strategizing and successfully implementing new Lead Nurturing Program within organization to
maximize the effectiveness of marketing automation to drive both quantity and quality of leads and
increase conversion rates to opportunities.

* Worked closely with the cross-functional business units, marketing team to plan, design and
implement online and offline marketing campaigns.

Team Lead / Sr. Product Consultant

Verticurl Pvt Ltd

Core Responsibilities:
* Worked on strategizing and managing execution/implementation of marketing campaigns, Lead
Generation & Nurturing for various global clients in APAC, North America and EMEA regions (using
Eloqua, Marketo, Responsys, Salesforce Marketing Cloud tool, Salesforce Pardot).
* Lead implementation of multiple Eloqua 9, Eloqua 10 and Marketo based solutions to achieve optimal
utilization of resources and reduce the project and operation cost to maximize ROI.
* Automation of KPI reports generation and publishing for senior management of client to monitor ROI
and strategize future campaigns.

Senior E-Marketing Consultant

RightWave Info Solutions Pvt. Ltd.

Core Responsibilities:
* Primary point of contact for all communication between the internal technical team and the
customer's marketing team, providing necessary expertise in translation of requirement,
implementation details and reporting on all active projects, ensuring complete transparency on all
development activities.
* Managing and administering end to end delivery and continual support for customer's marketing
campaigns - automating their tasks, tracking their marketing calendar, setting up and executing their
marketing campaigns along with delivering daily updates and reports on status of active campaigns on
various platforms like Eloqua, Marketo, Salesforce Marketing Cloud, Silverpop etc.

Web Developer

SanjogSangini Matrimonial Services

Core Responsibilities
* Develop and maintain corporate intranet and internet websites.
* Manage all client relationships and develop web-based application for corporate clients.

Marketing Automation Consultant

Languages

Project history