Media Planner
KTBO Kontrabando Creative Brand Power House
Keywords
Google AdWords
Data Analysis
Social Media
Skills
Eudora, sponsored link, social media, Google Adwords, Facebook, Twitter, Lov, data analysis, Instagram, analytics
Project history
02/2019
-
09/2019
Clients: Kellogg (Sucrilhos, Masterbrand and Pringles)
- As media planner, I was the lead on the strategies and planning of digital and offline media.
I was responsible by:
- proposals for investment scenarios in digital media;
- overview and supervise campaign implementation in digital media;
- reports and analysis; advice and consultancy in digital media planning;
- monitoring and optimization of spending on digital media platforms;
- performance management;
- management of internal and customer advertising accounts on digital media platforms;
- presentation of proposals and results with clients;
- evaluate and choose digital providers according to the communication objectives;
- balancing of client's investment budgets;
- agreements with media partners.
- As media planner, I was the lead on the strategies and planning of digital and offline media.
I was responsible by:
- proposals for investment scenarios in digital media;
- overview and supervise campaign implementation in digital media;
- reports and analysis; advice and consultancy in digital media planning;
- monitoring and optimization of spending on digital media platforms;
- performance management;
- management of internal and customer advertising accounts on digital media platforms;
- presentation of proposals and results with clients;
- evaluate and choose digital providers according to the communication objectives;
- balancing of client's investment budgets;
- agreements with media partners.
05/2018
-
07/2019
Mercury Analyst - PR
Astrojourney
Clients: Isabella Mezzadri (influencer) and Astrojourney
- Pitching traditional and non-traditional media, developing relationships and uncovering new
contacts/outlets;
- Conducting proactive and reactive media/agency relations;
- Draft press materials (pitch letters, advisories, releases, messaging, etc.);
- Brainstorming strategic PR stunts and campaigns;
- Assist in the planning and execution of events, including courses, in-person events and workshops,
and paid media;
- Help identify partnership opportunities that can add value to the overall company's PR strategy
- Manage speaking opportunities;
- Close collaboration with PR agencies globally.
- Pitching traditional and non-traditional media, developing relationships and uncovering new
contacts/outlets;
- Conducting proactive and reactive media/agency relations;
- Draft press materials (pitch letters, advisories, releases, messaging, etc.);
- Brainstorming strategic PR stunts and campaigns;
- Assist in the planning and execution of events, including courses, in-person events and workshops,
and paid media;
- Help identify partnership opportunities that can add value to the overall company's PR strategy
- Manage speaking opportunities;
- Close collaboration with PR agencies globally.
06/2017
-
01/2019
Media Coordinator
Talent Marcel
Clients: Honda, Président, Santander, Eudora, Tigre, Movida Rent a Car e Mondelez (Tang, Clight,
Fresh, Belvita, Royal and Lacta Cookies)
- I was the digital and offline media reporting directly to my clients. Development and optimization
of sponsored link campaigns on search, display, programmatic and social media channels through
Google Adwords, Facebook Ads, Twitter Ads and Double Click Bid Manager. I was also responsible to
conduct different kind of studies about consumers, audience, affinity and relevance.
Fresh, Belvita, Royal and Lacta Cookies)
- I was the digital and offline media reporting directly to my clients. Development and optimization
of sponsored link campaigns on search, display, programmatic and social media channels through
Google Adwords, Facebook Ads, Twitter Ads and Double Click Bid Manager. I was also responsible to
conduct different kind of studies about consumers, audience, affinity and relevance.
01/2017
-
05/2017
Media Assistant
Talent Marcel
Clients: Heineken (Kaiser, Sol and Bavaria).
- Responsible to develop studies and learnings about our brands, while I was the manager between
our trading desk (reamp) and our campaign goals.
- Responsible to develop studies and learnings about our brands, while I was the manager between
our trading desk (reamp) and our campaign goals.
07/2016
-
01/2017
Media Intern
John Walter Thompson
Clients: Coca-Cola, Leão, Amstel and Cargil
- As a media I was responsible by daily reports, studies of audience, extraction of investment, and
competitors analysis. And I had to follow all the KPI's for the digital campaigns with our partners
(digital vehicles), and on TV with the Coca-Cola's merchandising platform.
- As a media I was responsible by daily reports, studies of audience, extraction of investment, and
competitors analysis. And I had to follow all the KPI's for the digital campaigns with our partners
(digital vehicles), and on TV with the Coca-Cola's merchandising platform.
10/2014
-
04/2015
Social Media
Agência E.life
Clients: Cacau Show and GVT
- As Social Media I was responsible by brand's online communities on Facebook, Twitter and
Instagram. Using analytics tools to monitor social media outlets, online forums and blogs, I had to
find out what people was saying about the brands and to look for the oportunities of shake hands. I
also engaged with customers and fans, and used social media and live events to help increase brand
loyalty
- As Social Media I was responsible by brand's online communities on Facebook, Twitter and
Instagram. Using analytics tools to monitor social media outlets, online forums and blogs, I had to
find out what people was saying about the brands and to look for the oportunities of shake hands. I
also engaged with customers and fans, and used social media and live events to help increase brand
loyalty
Local Availability
Only available in these countries:
Guatemala
