09/21/2026 updated
JA
100 % available
Revenue Operations & Marketing Automation Consultant
Valencia, Spain
Only remote
Master in Entrepreneurship and Innovation Management, KTH Royal Institute of TechnologySql Data WarehouseAdobe Marketing CloudData AnalysisMarketingLead ManagementMarketing AnalyticsMarketing AutomationMarketing OptimizationRoutingMarketoHubspotSales AutomationMarketing Cloud
Marketing Automation & Revenue Operations
9+ years of experience designing and scaling global GTM systems across platforms such as Marketo (Certified Expert), Salesforce, Eloqua, and HubSpot. Expertise in lead scoring, routing governance, lifecycle automation, funnel optimization, and CRM synchronization frameworks for global SaaS and B2B organizations.
Data Engineering & Analytics
Proficiency in SQL, KQL (Azure Data Explorer), Apache Airflow, ETL pipeline design, data warehousing, BigQuery, Power BI, and Looker. Experience integrating multiple MarTech platforms into centralized data warehouses and building reporting automation and marketing data standardization solutions.
MarTech Stack Architecture & Integration
Hands-on architecture of marketing data warehouses integrating Marketo, Salesforce, Eloqua, SendGrid, and enrichment tools via APIs and webhooks. Experience with Google Cloud Platform, Zapier, dbt, Python, and HTML/CSS/JS for end-to-end platform reliability and data quality management.
Lead Scoring & Routing Frameworks
Design and implementation of scalable lead scoring and routing frameworks that improve lead quality and sales alignment, including suppression logic, engagement routing, and handoff automation between marketing and sales.
Attribution Modeling & Campaign ROI Measurement
Design of star schema data models for multi-touch attribution, enabling statistical analysis of marketing and sales touch effectiveness across segments and regions, including Closed Won/Lost opportunity outcomes.
Power BI Dashboard Development
Building Power BI dashboards for lead flow monitoring, lead upload auditing, and marketable audience building to visualize system discrepancies, track inbound trends, and provide early anomaly detection.
Process Governance & Standardization
Establishment of process governance and standardization frameworks that improve global lead management accuracy, reporting reliability, and documentation across multiple markets.
HubSpot Enterprise Implementation
Leadership of complete HubSpot Enterprise migration and implementation, deploying marketing automation and CRM systems covering the full funnel from lead generation and nurturing to meeting scheduling and opportunity management.
Python & Data Science
Application of Python for data science tasks, supported by certification from Cornell University, as well as experience with data engineering and machine learning on Google Cloud Platform.
9+ years of experience designing and scaling global GTM systems across platforms such as Marketo (Certified Expert), Salesforce, Eloqua, and HubSpot. Expertise in lead scoring, routing governance, lifecycle automation, funnel optimization, and CRM synchronization frameworks for global SaaS and B2B organizations.
Data Engineering & Analytics
Proficiency in SQL, KQL (Azure Data Explorer), Apache Airflow, ETL pipeline design, data warehousing, BigQuery, Power BI, and Looker. Experience integrating multiple MarTech platforms into centralized data warehouses and building reporting automation and marketing data standardization solutions.
MarTech Stack Architecture & Integration
Hands-on architecture of marketing data warehouses integrating Marketo, Salesforce, Eloqua, SendGrid, and enrichment tools via APIs and webhooks. Experience with Google Cloud Platform, Zapier, dbt, Python, and HTML/CSS/JS for end-to-end platform reliability and data quality management.
Lead Scoring & Routing Frameworks
Design and implementation of scalable lead scoring and routing frameworks that improve lead quality and sales alignment, including suppression logic, engagement routing, and handoff automation between marketing and sales.
Attribution Modeling & Campaign ROI Measurement
Design of star schema data models for multi-touch attribution, enabling statistical analysis of marketing and sales touch effectiveness across segments and regions, including Closed Won/Lost opportunity outcomes.
Power BI Dashboard Development
Building Power BI dashboards for lead flow monitoring, lead upload auditing, and marketable audience building to visualize system discrepancies, track inbound trends, and provide early anomaly detection.
Process Governance & Standardization
Establishment of process governance and standardization frameworks that improve global lead management accuracy, reporting reliability, and documentation across multiple markets.
HubSpot Enterprise Implementation
Leadership of complete HubSpot Enterprise migration and implementation, deploying marketing automation and CRM systems covering the full funnel from lead generation and nurturing to meeting scheduling and opportunity management.
Python & Data Science
Application of Python for data science tasks, supported by certification from Cornell University, as well as experience with data engineering and machine learning on Google Cloud Platform.
Experience
Professional experience10+ years
Freelancer since2026
Languages
EnglishFluentJapaneseGoodPortugueseGoodSwedishBasic knowledgeSpanishNative speaker
Project history
Delivering contract consulting across marketing automation, revenue operations, and GTM systems architecture. Leading Marketo nurture architecture redesign for enterprise database software client. Designing lifecycle governance, suppression logic, engagement routing, and CRM synchronization frameworks. Advisory across GTM systems, analytics, and process optimization.
Led global marketing operations, overseeing lead ingestion, scoring, and routing via Marketo, Eloqua, and Salesforce. Designed scalable lead scoring and routing frameworks. Created standardized marketing funnel metrics powering the monthly Marketing Business Review. Owned the MarTech roadmap and acted as primary escalation point for platform reliability, integrations, and data quality. Built Power BI dashboards for lead flow monitoring and anomaly detection. Designed star schema data model for multi-touch attribution. Integrated Marketo, Salesforce, Eloqua, and SendGrid data into the central data warehouse for unified revenue and engagement view in Looker and Power BI.
Architected a Marketing Data Warehouse integrating Marketo, Salesforce, and enrichment tools through APIs and webhooks. Served as Marketo super-admin across 18 markets, standardizing lead management, automation, and documentation. Built analytics dashboards in BigQuery, Data Studio, and Power BI to measure ROMI and cross-channel engagement. Designed a Product Qualified Lead (PQL) framework in Marketo, improving conversion and retention rates.