Co-Founder and COO
MoneyCoach UG
(Internet and Information Technology, 10-50 employees)
Keywords
Skills
Managing Director at the forefront of digital.
Chief Strategist and Consultant.
Avatar of seamless customer experience.
In a nutshell – I take ultimate responsibility for all marketing activity to include strategy and planning, marketing communications, digital marketing, and business intelligence. My spectrum of industry expertise covers
Consumer Goods | Leica, Philips, Panasonic, LG, IBM, VARTA, Yamaha Music, Leica, Swatch, Converse, Stihl, Gore, Miele, B/S/H, Aral, Agip
Automotive | Maserati, Mercedes, Volkswagen, SEAT, Honda, Ford
CPG | various brands The Coca Cola Company, P&G, GSK,Unilever, Mondelez, Barilla, Bitburger, BAT, Imperial Tobacco, Beiersdorf, CP, Merck, Sanofi, Jägermeister, Diageo
Services | Vodafone, DPD, Deutsche Bahn, Burger King, McCafe, Sky, Visit Scotland, Commerzbank, VISA, Emirates, opodo, Warner, Payback, Scout24
Trade | Ahold, REWE, EDEKA, LIDL, Karstadt, OBI
Industry | Böhler Edelstahl, Doppelmayer, OMV, Contitech
Other | IAEA, Werder Bremen, VfL Wolfsburg, Caritas
Chief Strategist and Consultant.
Avatar of seamless customer experience.
In a nutshell – I take ultimate responsibility for all marketing activity to include strategy and planning, marketing communications, digital marketing, and business intelligence. My spectrum of industry expertise covers
Consumer Goods | Leica, Philips, Panasonic, LG, IBM, VARTA, Yamaha Music, Leica, Swatch, Converse, Stihl, Gore, Miele, B/S/H, Aral, Agip
Automotive | Maserati, Mercedes, Volkswagen, SEAT, Honda, Ford
CPG | various brands The Coca Cola Company, P&G, GSK,Unilever, Mondelez, Barilla, Bitburger, BAT, Imperial Tobacco, Beiersdorf, CP, Merck, Sanofi, Jägermeister, Diageo
Services | Vodafone, DPD, Deutsche Bahn, Burger King, McCafe, Sky, Visit Scotland, Commerzbank, VISA, Emirates, opodo, Warner, Payback, Scout24
Trade | Ahold, REWE, EDEKA, LIDL, Karstadt, OBI
Industry | Böhler Edelstahl, Doppelmayer, OMV, Contitech
Other | IAEA, Werder Bremen, VfL Wolfsburg, Caritas
Project history
06/2019
-
Present
MoneyCoach is a SaaS-enabled, machine-learning Financial Empowerment Solution.
The startup is currently raising Series A capital.
My role is to improve oprerations and find investors.
The startup is currently raising Series A capital.
My role is to improve oprerations and find investors.
04/2017
-
04/2019
Managing Director
Geometry Intelligence
(Marketing, PR and Design, 10-50 employees)
Intelligence is the strategic consultancy arm of Geometry Group.
With my expert team I decode behaviour and analyse data to drive brand growth. By understanding and accelerating the purchase decision journey I help shape behaviour and inform business strategies.
Blending behavioural economics, technology and consultancy, I identifiy behavioural segments and drivers that deliver sustainable growth and efficiencies. Using Geometry's unique proprietary methodology I detect high potential conversion moments while optimizing marketing spend.
I consult regional and global clients in multiple industries, including FMCG (Beiersdorf, Goodmills, Coca-Cola), Automotive (Maserati, Ford), Telecom (Vodafone), and Retail (EDEKA, REWE, LIDL).
geometryintelligence.com
06/2012
-
04/2019
Head of Planning
Geometry Group Germany
(Marketing, PR and Design, 250-500 employees)
Geometry Group Deutschland operates business verticals across Activation, Branding & Design, Intelligence and Digital.
I functionally lead strategic planning across the Geometry Group, heading up multiple teams that develop marketing, brand, communication, digital and activation strategies. These strategies are channel-agnostic, integrating traditional off-line with digital / social / e-commerce aspects for seamless experiences along omni-channel journeys.
Clients range across industries and geographies from FMCG (British American Tobacco, Colgate-Palmolive, Jägermeister, Nivea) to Pharma (Merck, Sanofi, GSK) – CPG (VARTA, Gore, Puma, Miele) – Services (Immoscout24, Visa, Payback) – Travel (opodo, Emirates, VisitScotland) – Financial (BlackRock, iShares) to Automotive (Volkswagen, SEAT).
geometry.com/de
06/2011
-
05/2012
Director Insight and Strategy
Integer Germany
(Marketing, PR and Design)
Integer is a global agency network inside Omniciom specializing on shopper marketing.
I lead strategy and insight to guide selling strategies for mostly FMCG clients like Coca-Cola, GSK and Procter&Gamble. Applying Integer shopper tools as well as TBWA methodology, I developed strategies and insight reports for industry clients and retailers.
With a special retail focus I assessed retailers' motivations and unique preferences to inform national and regional strategies for German trade as well as European players like Ahold Europe.
germany.integer.com
05/2008
-
05/2011
Director Strategy
deepblue networks
(Marketing, PR and Design, 250-500 employees)
Function Head Strategy for advertising and digital
Local Availability
Open to travel worldwide
Unbeschränkt - unlimited
Other
Wenn Ihr Unternehmen mit Digitalisierung und Digitaler Transformation kämpft – ich kann helfen.
Wenn Sie die Customer Journey Ihrer Kunden verstehen und positiv verändert wollen – ich bin der Experte dafür.
Wenn Conversion, Omni-Channel, Seamless Customer Experience wie Japanisch für Sie klingt – ich kann übersetzen.
Wenn Sie die Customer Journey Ihrer Kunden verstehen und positiv verändert wollen – ich bin der Experte dafür.
Wenn Conversion, Omni-Channel, Seamless Customer Experience wie Japanisch für Sie klingt – ich kann übersetzen.
