Vice President of Commercialization
Banpu Innovation & Ventures
Keywords
Product Management
HTML
Geographic Information Systems
Data Analysis
Confluence
JIRA
Mobile Application Development
Software as a Service
Commercialization
Google AdSense
Skills
ARIS, Marketing Automation, Confluence, analytics, enterprise software, Firebase, GIS, Google Ads, HTML, Hubspot, informatics, internet services, Jira, Excel, MS Office, Mixpanel, mobile application development, Mobile app, Qlikview, SAP ERP, SPSS, SQL, Salesforce, SaaS
Project history
10/2021
-
10/2022
Banpu Innovation & Ventures, Bangkok - Incubator/CVC for mobility, energy storage and grid
(contract) Building and leading a dynamic team of analysts, engineers, and Ventures (Bangkok)
consultants to execute feasibility studies, pilot projects, and prototype development. Skillfully
managing multiple stakeholders in the
context of hybrid gas station projects, and delivering tailored and precise presentations to top
management on
strategy and execution. (Part of Banpu Plc. Energy conglomerate among Forbes Global 2000)
(contract) Building and leading a dynamic team of analysts, engineers, and Ventures (Bangkok)
consultants to execute feasibility studies, pilot projects, and prototype development. Skillfully
managing multiple stakeholders in the
context of hybrid gas station projects, and delivering tailored and precise presentations to top
management on
strategy and execution. (Part of Banpu Plc. Energy conglomerate among Forbes Global 2000)
02/2017
-
10/2020
Growth Team Lead and Product Manager
Appsynth Asia
Appsynth Asia, Bangkok - Agency Mobile app development and product strategy consultancy
Served esteemed clients such as True Digital, British Council, Pizza Company, Shop24,
7eleven, SCG, and
7
many others. Leading a high-performing team our focus has been on growth marketing, business
analysis, and
discovery. By utilizing a hypothesis-driven approach and leveraging OKR-based scaling, we
effectively
5 calculated business models and executed market validation. Achievements:
* Scaled UGC platform, achieving 1k+ DAUs within 6 months, accumulating 3.5M views in 1
year.
* Played a vital role in the company's remarkable growth, and team expansion from 20 to 140
employees.
* Participated in an incubator program, leading to investment.
Before: Growth Manager
Collaborated closely with our CEO for the largest U.S. Craigslist app, spearheading growth
tactics and implementing a robust growth mktg structure across the entire organization.
Identified numerous growth opportunities spanning acquisition, engagement, retention, and
monetization across all product stages. Indepth know-how on lifecycle mktg, analytics, and
optimization.
Achievements:
* Wrote growth hacking reports each up to 30 pages for 2.5 years.
* Managed weekly ad revenue ranging from $100,000 to $150,000.
Served esteemed clients such as True Digital, British Council, Pizza Company, Shop24,
7eleven, SCG, and
7
many others. Leading a high-performing team our focus has been on growth marketing, business
analysis, and
discovery. By utilizing a hypothesis-driven approach and leveraging OKR-based scaling, we
effectively
5 calculated business models and executed market validation. Achievements:
* Scaled UGC platform, achieving 1k+ DAUs within 6 months, accumulating 3.5M views in 1
year.
* Played a vital role in the company's remarkable growth, and team expansion from 20 to 140
employees.
* Participated in an incubator program, leading to investment.
Before: Growth Manager
Collaborated closely with our CEO for the largest U.S. Craigslist app, spearheading growth
tactics and implementing a robust growth mktg structure across the entire organization.
Identified numerous growth opportunities spanning acquisition, engagement, retention, and
monetization across all product stages. Indepth know-how on lifecycle mktg, analytics, and
optimization.
Achievements:
* Wrote growth hacking reports each up to 30 pages for 2.5 years.
* Managed weekly ad revenue ranging from $100,000 to $150,000.
11/2014
-
04/2016
Senior Project Manager
Rocket Internet
Rocket Internet, Berlin - Ecommerce copy cat of Airbnb travel platform for Europe called
"Wimdu"
As a business travel program and travel agency project leader of a team of 4 sales managers.
Developed a multi-channel mktg strategy with business analysis for long-term strategy
adaptations and expansion.
Achievements:
* Generated first business traveler bookings through integrated LP.
Before: Community and Brand Manager
I conducted brand measurement and customer research to enhance the business model and
positioning of the company. Implementing and overseeing brand alignment across various
departments, ensuring consistency and coherence. Additionally, I took charge of host comms
and community activities, collaborating with
Project/Product Management (Jira, Prodpad, Confluence,...)
CRM (Salesforce, Hubspot, Intercom,...)
Statistics and Multivariate Analysis (SPSS, R, Lindo)
Analytics (GA, Firebase, Flurry, Amplitude, Mixpanel)
Marketing Automation (Swrve, Localytics, Appsflyer...)
ASO (AppAnnie, SenorTower,...)
product, mktg, design, and legal. Achievements:
- 10+ studies and surveys for brand perception and marketing performance analysis.
"Wimdu"
As a business travel program and travel agency project leader of a team of 4 sales managers.
Developed a multi-channel mktg strategy with business analysis for long-term strategy
adaptations and expansion.
Achievements:
* Generated first business traveler bookings through integrated LP.
Before: Community and Brand Manager
I conducted brand measurement and customer research to enhance the business model and
positioning of the company. Implementing and overseeing brand alignment across various
departments, ensuring consistency and coherence. Additionally, I took charge of host comms
and community activities, collaborating with
Project/Product Management (Jira, Prodpad, Confluence,...)
CRM (Salesforce, Hubspot, Intercom,...)
Statistics and Multivariate Analysis (SPSS, R, Lindo)
Analytics (GA, Firebase, Flurry, Amplitude, Mixpanel)
Marketing Automation (Swrve, Localytics, Appsflyer...)
ASO (AppAnnie, SenorTower,...)
product, mktg, design, and legal. Achievements:
- 10+ studies and surveys for brand perception and marketing performance analysis.
07/2012
-
02/2014
Business Development Manager
Diagnosia
Diagnosia, Vienna - eHealth SaaS start-up for drug information for patients and physicians in 14
languages Responsible for the company's mktg and roll-out strategy, I played a key role in
driving business growth. I established strategic partnerships, set up sales structure, ensured
optimal product pricing and seamless payment integration. Additionally, I executed targeted mktg
campaigns for both B2C & B2B lead generation and formed contracts for data integrations and GTC.
Achievements:
* Closed B2B hospital enterprise software contracts.
* Rollout plan (5 countries) which led to additional investment.
* Implemented data quality improvement process.
Ads (FB, Google Ads)
Ad network (Mopub, Admob, Adlibertas,...)
Other: GIS, SAP ERP, ARIS, Qlikview, HTML, SQL
languages Responsible for the company's mktg and roll-out strategy, I played a key role in
driving business growth. I established strategic partnerships, set up sales structure, ensured
optimal product pricing and seamless payment integration. Additionally, I executed targeted mktg
campaigns for both B2C & B2B lead generation and formed contracts for data integrations and GTC.
Achievements:
* Closed B2B hospital enterprise software contracts.
* Rollout plan (5 countries) which led to additional investment.
* Implemented data quality improvement process.
Ads (FB, Google Ads)
Ad network (Mopub, Admob, Adlibertas,...)
Other: GIS, SAP ERP, ARIS, Qlikview, HTML, SQL
07/2011
-
03/2012
Project Management Assistant
PMO; Kreuzberg Hilft
A1 Telekom Austria - AUT's biggest telecom and internet services company
Involved in evaluating and segmenting projects, as well as analyzing project portfolios. Prepared
intern project management award and implementation of companywide project management process
software.
Additional Achievements
Voluntary Work at Kreuzberg Hilft (8 months) for teaching Syrian kids
German in a refugee camp in Berlin, Germany
1st place at "i2b Business Plan" competition with project "Riscreen" - to measure bladder cancer
(<300 attendees)
EU- project for analysis of ICT clusters at the Institute for the Environment and Regional
Development
Diploma thesis: 1st: Social Media in project-oriented companies with regard
to consulting companies (published); 2nd: An analysis of the brand management for the promotion
of the tourist
region Salzkammergut.
Involved in evaluating and segmenting projects, as well as analyzing project portfolios. Prepared
intern project management award and implementation of companywide project management process
software.
Additional Achievements
Voluntary Work at Kreuzberg Hilft (8 months) for teaching Syrian kids
German in a refugee camp in Berlin, Germany
1st place at "i2b Business Plan" competition with project "Riscreen" - to measure bladder cancer
(<300 attendees)
EU- project for analysis of ICT clusters at the Institute for the Environment and Regional
Development
Diploma thesis: 1st: Social Media in project-oriented companies with regard
to consulting companies (published); 2nd: An analysis of the brand management for the promotion
of the tourist
region Salzkammergut.
01/2000
-
12/2011
Marketing Assistant
3M AUSTRIA; AUSTRIAN CHAMBER OF FOREIGN TRADE; PLATOU CONSULTING; GREINER BIO-ONE TECHNOLOGY AND PHARMACEUTICALS; Shiftworker, RESTAURANTS
Internships
Technology, foreign trade, consulting, pharma, glass factory, catering, agriculture
3M AUSTRIA | Marketing Assistant, AUSTRIAN CHAMBER OF FOREIGN TRADE, México | Market Analyst,
PLATOU CONSULTING, Vienna | Analyst, GREINER BIO-ONE TECHNOLOGY AND PHARMACEUTICALS
AUSTRIA | Controller, VETROPACK AUSTRIA | Shiftworker, RESTAURANTS | Waiter
Technology, foreign trade, consulting, pharma, glass factory, catering, agriculture
3M AUSTRIA | Marketing Assistant, AUSTRIAN CHAMBER OF FOREIGN TRADE, México | Market Analyst,
PLATOU CONSULTING, Vienna | Analyst, GREINER BIO-ONE TECHNOLOGY AND PHARMACEUTICALS
AUSTRIA | Controller, VETROPACK AUSTRIA | Shiftworker, RESTAURANTS | Waiter
Local Availability
Only available for remote work
