Product and Venture Builder

Banpu Innovation & Ventures, Bangkok - Incubator/CVC for mobility, energy storage and grid
(contract) Building and leading a dynamic team of analysts, engineers, and Ventures (Bangkok)
consultants to execute feasibility studies, pilot projects, and prototype development. Skillfully
managing multiple stakeholders in the
context of hybrid gas station projects, and delivering tailored and precise presentations to top
management on
strategy and execution. (Part of Banpu Plc. Energy conglomerate among Forbes Global 2000)

Appsynth Asia, Bangkok - Agency Mobile app development and product strategy consultancy
Served esteemed clients such as True Digital, British Council, Pizza Company, Shop24,
7eleven, SCG, and
7
many others. Leading a high-performing team our focus has been on growth marketing, business
analysis, and
discovery. By utilizing a hypothesis-driven approach and leveraging OKR-based scaling, we
effectively
5 calculated business models and executed market validation. Achievements:
* Scaled UGC platform, achieving 1k+ DAUs within 6 months, accumulating 3.5M views in 1
year.
* Played a vital role in the company's remarkable growth, and team expansion from 20 to 140
employees.
* Participated in an incubator program, leading to investment.

Before: Growth Manager
Collaborated closely with our CEO for the largest U.S. Craigslist app, spearheading growth
tactics and implementing a robust growth mktg structure across the entire organization.
Identified numerous growth opportunities spanning acquisition, engagement, retention, and
monetization across all product stages. Indepth know-how on lifecycle mktg, analytics, and
optimization.
Achievements:
* Wrote growth hacking reports each up to 30 pages for 2.5 years.
* Managed weekly ad revenue ranging from $100,000 to $150,000.

Rocket Internet, Berlin - Ecommerce copy cat of Airbnb travel platform for Europe called
"Wimdu"
As a business travel program and travel agency project leader of a team of 4 sales managers.
Developed a multi-channel mktg strategy with business analysis for long-term strategy
adaptations and expansion.
Achievements:
* Generated first business traveler bookings through integrated LP.

Before: Community and Brand Manager
I conducted brand measurement and customer research to enhance the business model and
positioning of the company. Implementing and overseeing brand alignment across various
departments, ensuring consistency and coherence. Additionally, I took charge of host comms
and community activities, collaborating with


Project/Product Management (Jira, Prodpad, Confluence,...)

CRM (Salesforce, Hubspot, Intercom,...)

Statistics and Multivariate Analysis (SPSS, R, Lindo)

Analytics (GA, Firebase, Flurry, Amplitude, Mixpanel)

Marketing Automation (Swrve, Localytics, Appsflyer...)

ASO (AppAnnie, SenorTower,...)

product, mktg, design, and legal. Achievements:
- 10+ studies and surveys for brand perception and marketing performance analysis.