01/21/2026 updated

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Interim Professional | Prozessdigitalisierung & digitale Service- & Produktentwicklung

Bansko, Bulgaria
Worldwide
Master of Arts in Creative Direction - Innovation & Service Design
Bansko, Bulgaria
Worldwide
Master of Arts in Creative Direction - Innovation & Service Design

Profile attachments

CV_Haehnlein_Full_Version.pdf

About me

Ich übersetze komplexe Prozesse in nutzbare digitale Lösungen – entlang realer Nutzerbedürfnisse und bestehender Organisationsstrukturen. Ich unterstütze gerne bei Themen wie Prozessmanagement, (agilem) Projektmanagement & PMO, Produktmanagement, Service Design, UX Strategie & Research/Design.

InnovationUser Experience (UX)ResearchAtlassian JiraBusiness Process ImprovementCertified Scrum Product OwnerDigitizationLanguage TranslationProject ManagementProduct EngineeringProduct ManagementScrum MethodologyTransition ManagementService DesignProcess ManagementCertified Scrum MasterUser ResearchFigma
Prozessmanagement | (agiles) Projektmanagement | Produktmanagement | Service Design | UX Strategie & Research/Design

Als erfahrene Interim Professional und Beraterin im Bereich Prozessmanagement, digitale Service- und Produktentwicklung und digitale Transformation, unterstütze ich Unternehmen bei der Analyse und Optimierung von Prozessen sowie der Entwicklung nutzerzentrierter digitaler Lösungen auf Basis von Desirability, Viability und Feasibility.

Mit über 7 Jahre Erfahrung in der Beratung, bin ich bekannt dafür, Komplexität in Klarheit zu übersetzen und Strategie, Technologie und Menschen in einem holistischen, praxisnahen Ansatz zu verbinden.

Lassen Sie uns Ihre Herausforderungen gemeinsam mit messbarem Mehrwert angehen.

Languages

GermanNative speakerEnglishGood

Project history

Innovation & Produkt Consultant | Service Designer | UX Strategist

Mind & Matter Soutions LLC
Working with startups and organizations to build innovation funnels, optimize processes, and develop user-centered products and services. Focused on combining strategic business consulting with agile product development, UX research, and service design.

Founder & Creative Lead

Claymate Studio
Founded Claymate Studio, combining yoga, mindfulness, and clay workshops in immersive retreat formats. Developed and facilitated retreat experiences focused on personal growth and embodied creativity. Expanded into online offerings and community-building formats.

Personal & Professional Development

Career Break
Traveled through Australia while focusing on personal and professional growth. Completed a 200h Yoga Teacher Training, co-developed a business idea in agile transformation, and expanded Claymate Studio with new retreat formats and online offerings.

Lecturer – Innovation Management & Design Thinking

DHBW
Designed and delivered lectures on Innovation Management, Business Model Innovation, and Design Thinking within the Digital Banking program. Focus on hands-on methods and strategic tools to prepare students for a digital and agile work environment.

Senior Product Consultant – Innovation & Service Design & UX Design/Research

Orbit Ventures
Deputy team lead in the Service Design unit. Managed a key logistics client account (>700k €/year) and delivered cross-functional innovation and venture building projects. Focused on end-to-end product management and building scalable innovation funnels.

Business Consultant & Service Designer

Cassini AG
Advised clients in IT, retail, healthcare, and banking on innovation and digital transformation. Supported complex system implementations, optimized processes, and delivered impactful Service Design workshops. Co-developed a sustainability-focused consulting offer.

Innovation Consultant & UX Research/Design

Quadrio (KPMG Group)
Supported innovation initiatives in the public and education sectors. Designed and facilitated Design Thinking workshops (up to 75 participants). Helped build an internal innovation consulting unit, including methods toolbox and training formats.

Freelance Creative Director & UX Designer

Self-employed
Worked for clients such as EMBL, VDI, M:CON, OX.11, and the City of Pforzheim. Delivered strategic visual communication, UX concepts, and service design solutions. Contributed to the European Capital of Culture 2025 bid for Pforzheim and co-designed the new signage system for Rosengarten Congress Center Mannheim.

Art Direction – Working Student

wob AG
Supported campaign development for clients such as Pfalzwerke, Lufthansa Cargo, and MANN+HUMMEL. Worked on CI concepts, print and digital media, and visual storytelling.

Certificates

AI for Designers (IxDF)

Interaction Design Foundation

2024

Data-Driven Design: Quantitative Research for UX (IxDF)

Interaction Design Foundation

2022

Professional Scrum Master (PSMI)

scrum.org

2021

Professional Product Owner (PSPO I)

scrum.org

2021

Service Design Practitioner (SDN)

Service Design Network

2021

Design Thinking Facilitator

ABERTAUSEND Innovation

2018

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