* A demand driven approach instead of a supply driven approach!
* Predicting based on machine learning!
* Selling through the channel instead of selling to the channel!
Principles I stand for..
Principles that should lead in every market...
Principles that I have been able to shape in a platform application.
Weario was a startup, building THE Multi-sided platform for corporate fashion
and workwear.
Due to lack of new investors the shareholders chose to postpone any new
activities.
I strongly believe any business is in the midst of a transformative shift in
business design as business models move from "pipes" (pushing products to
consumers in a straight line), to platform business models.
Platforms as Uber have no stock themselves, but enable interactions in a plug-
andplay infrastructure, and enable value creation by (algorithmic) matching
the most relevant resources with consumers on the platform.
Together with Prof. dr. Cor Molenaar I was responsible for the strategy and
creation of the Weario Platform to be the best matchmaker in the market
of workwear and personal protection, using extensive machine learning
techniques.
Weario was supposed the new B2B platform for workwear/ corporate fashion,
PBM and related products and services.
The rise of multi sided platforms (B2C and B2B) is still happening...The
platform application I was responsible for has gone semi-live and was ready to
go to market. Unfortunately, we could no longer find additional funding.