11/23/2025 updated

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Salesforce Data Cloud & Marketing Cloud Engagement Expert

Saint-Germain-en-Laye, France Computer engineering degree
Saint-Germain-en-Laye, France Computer engineering degree

Profile attachments

Ali_NOUIRI_EXPERT_MCE_DC.pdf

About me

Senior Salesforce Marketing Cloud & Data Cloud Architect Whether you need solution design, troubleshooting, journey creation, Data Cloud implementation, or expert guidance on best practices and governance, I deliver high-quality, efficient, and future-proof results.

HTMLJava (Programming Language)JavaScript (Programming Language)Application Programming Interfaces (APIs)Data AnalysisCascading Style Sheets (CSS)Cloud ComputingComputer ProgrammingData ModelingData QualityData RetentionGovernanceMarketingSpring FrameworkMarketing AutomationSalesforce Marketing CloudSalesforce.ComSQL DatabasesSystems IntegrationTechnical ManagementWeb ServicesWorkflowsCampaignsData IngestionDevelopment InterventionsPerformance MonitorFull Stack DevelopmentData ManagementSafety PrinciplesMarketing CloudDatabase Administration
Salesforce Marketing Cloud Expertise
Advanced proficiency in SFMC Email Specialist and Administrator certifications with comprehensive experience in Marketing Cloud and Data Cloud implementations

Data Management and Integration
Expertise in data ingestion pipelines, data modeling, harmonization, and seamless integration of external data sources into Salesforce platforms

Marketing Automation and Journey Building
Specialized skills in developing marketing automation workflows, journey building, email campaigns, and personalized customer experiences

Technical Programming Skills
Proficiency in AMPScript, SQL, API integrations, HTML, CSS, and JavaScript for custom solution development

Platform Optimization and Governance
Experience in ensuring data quality, compliance, governance, and implementing best practices for data retention and security

Performance Monitoring and Analytics
Skills in monitoring system performance, campaign effectiveness, and implementing improvements based on analytics and feedback

Full Stack Development
Background in REST and SOAP API implementation, Java development, Spring framework, and database management

Training and Technical Leadership
Experience in providing technical guidance, conducting training sessions, and supporting marketing teams on platform functionalities

Languages

ArabicFluentEnglishFluentFrenchNative speaker

Project history

Expert Marketing Cloud Engagement & Salesforce DATA CLOUD

VOLKSWAGEN
Design and implement scalable solutions within Marketing Cloud & Distributed Marketing, oversee integration with other systems, manage data models, develop automation workflows, provide technical guidance, and ensure compliance with legal regulations.

Senior Consultant SALESFORCE Marketing Cloud

MOL Group
Design of journey clients, email warm-up, mobile push and connect set-up, interact with users to provide solutions compatible with Salesforce Standard, ensure different Salesforce environments integration, email development and personalization using AMPscript.

Senior Consultant SALESFORCE Marketing Cloud

ELIKSIRMAROKA
Strategic planning for digital marketing strategy execution, solution design and implementation leveraging Marketing Cloud capabilities, data management and integration with CRM systems, marketing automation development, analytics and insights utilization, training and enablement, technical support and troubleshooting.

Senior Consultant SALESFORCE Marketing Cloud

JUMIA Golf Cooperation Council (GCC)
Audit and configuration of Salesforce Marketing Cloud, implementation of life cycle journeys, email warmup plan, inbound and outbound flow conceptions, KPI analysis, email design and personalization.

Consultant SALESFORCE Marketing Cloud

JUMIA Africa (JUMIA RETAIL & JUMIA FOOD)
Design of journey clients, emails development and integration of HTML, email personalization using AMPscript, subscriber segmentation using SQL, SFMC Administration, development of automation to feed and clean subscriber data.

Software Engineer FULL STACK

SNCF
Implementation of REST and SOAP API, design and conception of solutions, development of tests using JUNIT framework, deployment in production environment.

Certificates

Salesforce Marketing Cloud Consultant

Salesforce

2023

Marketing Cloud Email Specialits

Salesforce

2022

Salesforce Marketing cloud Administrator

Salesforce

2022

Salesforce Marketing cloud Administrator

Salesforce

2022


Portfolio

item-0

SQL QUery

Query to investigate on incident
item-1

SJSS Script

Used to trigger email from Cloudpage

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