02/21/2025 updated
60 % partially available
Senior Salesforce Marketing Cloud Developer and Architect
Novi Sad, Serbia
Germany +2
info: Germany, Austria, Switzerland
HTMLJavaScriptApplication Programming Interfaces (APIs)Agile MethodologyAutomationCascading Style Sheets (CSS)Cloud ComputingData ModelingDevOpsMarketing AutomationMarketing OperationsNode.jsScrum MethodologySalesforce Marketing CloudSalesforce.Com
Experienced with: Marketing Cloud, Sales Cloud, Data Cloud, and Salesforce DevOps.
• Consulted with clients to understand the problems and then translate them into technical aspects, requirements, and estimations.
• Led client workshops to facilitate best practice solutions and designs for marketing automation.
• Created landing pages in Cloud Pages and emails for clients with AMPscript, JavaScript, HTML, and CSS.
• Utilized Automation Studio and Journey Builder to drive engagement in personalized email campaigns and automation.
• Coached and guided team members in the execution of a complex Journey set up and development, SMS campaigns, mobile app notifications, data model development and SFMC APIs.
• Wrote Apex classes and LWC components to extend Salesforce Sales Cloud with new components and functionalities according to project specs.
• Applied Node.js for custom middleware solution between Salesforce and 3rd party, enhancing Salesforce functionality.
• Implemented Salesforce CI/CD automation pipeline within the client’s VCS.
• Used and managed HubSpot CRM to streamline sales and automate marketing operations.
• Participated in a Scrum team, applying Agile principles to deliver successful project outcomes.
• Worked independently with little or no supervision while maintaining a high level of efficiency.
• Consulted with clients to understand the problems and then translate them into technical aspects, requirements, and estimations.
• Led client workshops to facilitate best practice solutions and designs for marketing automation.
• Created landing pages in Cloud Pages and emails for clients with AMPscript, JavaScript, HTML, and CSS.
• Utilized Automation Studio and Journey Builder to drive engagement in personalized email campaigns and automation.
• Coached and guided team members in the execution of a complex Journey set up and development, SMS campaigns, mobile app notifications, data model development and SFMC APIs.
• Wrote Apex classes and LWC components to extend Salesforce Sales Cloud with new components and functionalities according to project specs.
• Applied Node.js for custom middleware solution between Salesforce and 3rd party, enhancing Salesforce functionality.
• Implemented Salesforce CI/CD automation pipeline within the client’s VCS.
• Used and managed HubSpot CRM to streamline sales and automate marketing operations.
• Participated in a Scrum team, applying Agile principles to deliver successful project outcomes.
• Worked independently with little or no supervision while maintaining a high level of efficiency.
Experience
Professional experience5 - 10 years
Freelancer since2023
Languages
EnglishFluent
Project history
I did the following tasks using Marketing Cloud:
- Set up the basic tools in Marketing Cloud so they could send emails and messages to their customers.
- Built a system to manage subscriber permissions, so customers can say "yes" or "no" to receiving messages and for multiple lists.
- Created a webpage where customers can choose what kind of messages they want to receive, like emails, texts, or others.
- Made a simple sign-up page for new customers to subscribe and start getting emails.
- Created a journey to welcome new customers and capture their information when they show interest.
- Built several automated journeys to send messages at the right time, depending on where customers are in their buying process.
- Set up automatic tasks so messages are sent without someone having to do it manually.
- Worked together with others to organize how customer data is stored and used in Marketing Cloud.