Internal Communications and Culture Expert

Reed & Riot 

Who am I? I’m Sara Reed, an internal communications expert and executive leadership
consultant.
What do I do? I help organizations build more thoughtful, resilient, and human-centered
cultures.
What problems do I solve?
 Lack of alignment across leadership and teams
 Ineffective executive communication
 Organizational change confusion or resistance
 Culture dilution or disconnect
 Messaging overload or noise
How will I solve these problems?
 Partner with executive teams to co-create aligned messaging that reflects both
business strategy and employee realities
 Apply an inclusive, equity-centered lens to ensure messages resonate across a
diverse workforce
 Coach leaders on trauma-informed, empathy-driven communication practices
that build psychological safety
 Design change communication strategies that prioritize transparency, stability,
and emotional impact
 Apply DEI and trauma-informed principles to ensure messages speak to all
employees, not just those at the center of power
 Create feedback loops and engagement tactics that support two-way
communication and reduce resistance
 Serve as an on-demand, interim Director of Internal Communications for
organizations and companies without a dedicated internal communications
leader on staff
Who I Help:
 Executives and senior leaders
 Mission-driven nonprofits
 Startups and founder-led companies
 Healthcare organizations and systems
 Small to mid-sized businesses DEI teams and employee resource groups
 Internal communications and HR teams
 Organizations navigating change or growth
 Diverse and multicultural employee populations
 Companies working to improve employee engagement, inclusion, and retention