10/15/2018 updated
SP
100 % available
Optimisation and analytics consultant
United Kingdom
United Kingdom
Adobe AnalyticsPersonalizationData AuditingExperimentationGoogle AnalyticsSalesforce TableauWeb AnalyticsBetfairGoogle Tag ManagerAdobeTealiumEnsighten
Tool experience:
Key Achievements:
Selected client list:
- Advanced knowledge of Optimizely (certified), Google Analytics 360 (certified), Adobe Analytics (ACE accredited), Adobe Target, Qubit, VWO,
- Working knowledge of Monetate, Google Tag Manager, Tealium Audience Stream, Adobe Audience Manager, Tagman/Ensighten, Tableau, Klipfolio, Segment.io, Customer.io.
Key Achievements:
- Lead consultant at Conversion.com for their largest enterprise accounts - Canon Europe, Domino’s Pizza, Samsung SmartThings and Photobox.
- Tripled contract value on Canon, doubled contract value for Domino’s pizza as a result of successful experimentation and personalisation programmes.
- A key part of defining the approach to personalisation strategy at Conversion.com, successfully completing a POC with Canon that turned into an ongoing engagement - campaigns are currently generating £50k p/m additional revenue for the client.
- Led a project to optimise in-store screens and digital modules in Tommy Hilfiger stores.
- Strategic data audit as part of the Post Office Single Customer View project.
- Lead trainer for Google Analytics and Adobe Analytics at DBi (Havas Media).
Selected client list:
- Canon, Samsung, Post Office, Domino’s Pizza, Photobox, Betfair, Lacoste, United Nations (IAEA), National Express, Tommy Hilfiger, Rackspace and Harrods.
Languages
EnglishNative speakerSpanishFluent