Audit & Business Advisory
PWC PAKISTAN / A. F. FERGUSON & CO (LAHORE & KARACHI)
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SIGNATURE PROGRAMS
ACCELERATED GROWTH: STRATEGY REFRESH & GROWTH ACCELERATION
ROLE: REGIONAL LEADER / 12 COUNTRIES
BUSINESS ISSUE
* Falling growth rates in an increasingly
competitive & price sensitive market
* Insufficient focus on priority accounts and
solutions
* Incoherent team roles and inconsistent
processes
* Challenges with intellectual property &
knowledge management
* High levels of dependency on third parties
/contractors with a transactional approach
to such dealings
OPERATING MODEL REDESIGN AND IMPLEMENTATION
ROLE: OPERATIONS LEADER / COO, CONSULTING SERVICE LINE MENA / 17 COUNTRIES / 1000+ HEADCOUNT
BUSINESS ISSUE
* Underperforming business lagging behind
on number of performance & health metrics
* Geo, functional and sector teams operating
in silos
* Inconsistent strategy, systems and business
processes impacting people and client
management.
* Low levels of stakeholder engagement and
investor confidence
* High levels of write-off & erosion owning to
quality issues/ mismanagement.
REVENUE ACCOUNTING PROCESS ADVISORY & AUTOMATION CONSULTING FOR LEADING TELECOMS
ROLE: ENGAGEMENT PARTNER
BUSINESS ISSUE
* Manual revenue accounting activities
resulting in inefficiencies/ delays
* Lack of control/ knowledge owing to
dependency on contractors
* Increasing complexity/ risk exposure with
introduction of new products and converged
billing
* Transition to new accounting standard
(IFRS15) significantly impacting on
accounting policy and processes
NETWORK ASSET MANAGEMENT TRANSFORMATION FOR A LEADING MOBILE OPERATOR
ROLE : ENGAGEMENT PARTNER / > $800m assets
BUSINESS ISSUE
* Lack of real-time control over asset custody
and deployment
* Rising capital intensity and OpEx
* Insufficient data for meeting accounting and
reporting needs
SOLUTION
* Launch & execution of a robust & formal
program for accelerated strategy refresh
and transformation.
* Design & deployment of new solutions and
campaigns.
* Alignment of roles towards priority sectors,
accounts, products and campaigns.
* Redeployment, hiring and exits to optimize
team.
* Enhanced and coordinated management of
business affiliates & contractors
SOLUTION
* Strategy & governance model redesign
* Establishment of regional operations team
comprised of client & business enablement
functions with over 35+ staff
* Design & implementation of consistent and
reliable regional operating policies, processes,
tools/systems and portals.
* Implementation of various initiatives to
achieve growth including collaborations,
right sizing and team lifts.
SOLUTION
* Current state gap assessment and future
state process design of revenue accounting
and adjacent business processes
* Identification of detailed business
requirements to facilitate IT solution design
and automation
* Awareness / training of all relevant
stakeholders, solution validation, user
acceptance testing
* Revenue assurance reviews/ CBS
implementation support
> 1500sites
SOLUTION
* Holistic program management covering
Capex governance, policies, procedures,
physical counting, tagging and creation of
detailed asset records
* Definition of future state business
requirements and design/development of a
digitally enabled solution covering all
relevant processes including acquisition,
IMPACT
* > 20% revenue growth and 10 ppts margin
improvement (pre-pandemic).
* Transformed team and ecosystem capabilities
aligned to focused sectors, solutions and
geographies.
* Innovative enhancements to demand and
supply side of the business model.
* Pursuing and winning much larger and strategic
mandates.
* Established collaborative models instead of
transactional dealing with business affiliates.
IMPACT
* Elevated MENA to join top 3 (of 28) performing
Regions globally
* Regional operating model with a centrally
managed resource pool
* 30% + CAGR over three years
* 35% reduction in revenues days, despite high
levels of growth and investments in new areas
* Significant decrease in revenue leakage (writeoffs,
erosions etc.)
* Improved people engagement scores
IMPACT
* Successful automation of prepaid, dealer,
wholesale and other revenue accounting
activities delivering desired change
management, cost efficiencies and robust
reporting
* Revenue assurance validation / transition to
converged billing environment
* Increased stakeholder confidence, OpCo
selected as lead/pilot for IFRS15 transition
IMPACT
* Robust digitally enabled asset tracking solution
design
* Enhanced controls including interdepartmental
and vendor reconciliation data
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OT HERKEYCONSULTING EX PERI ENCES
Engagement Partner for clients across the Gulf region, including:
* Staff augmentation program for a GCC operator to support financial carve-out and separation of a subsidiary.
* Learning & development program for a leading GCC headquartered telecom operator. The program encompasses diagnosis,
design and delivery of a variety of learning interventions to approx. 150 people from finance, accounting, regulatory reporting,
supply chain and strategy functions.
* Portfolio of telecom revenue function related engagements including accounting automation, revenue assurance & fraud
management, IFRS15 implementation and other special projects.
* Fixed asset transformation engagements for 3 GCC based telecoms operators covering count, tagging, tracking and accounting
solutions & services.
* CyberSec engagement for a leading telecom operator including ISO31000 implementation.
* Competency development program covering blended learning for a range of technical competency areas benefitting 480
inspection and audit staff members of a GCC Tax Authority.
* Portfolio of training and capability development programs for Board, CXO to early-stage learner segments for government
and corporate clients.
* Corporate governance advisory portfolio comprising 20+ clients in Kuwait and Bahrain. Projects involved developing
governance frameworks, board and committee manuals and charters, corporate governance functional design, processes and
reporting.
* Internal audit, internal controls and other risk advisory engagements for 15+ clients in Saudi, Bahrain and Kuwait.
Selection of engagements delivered as a Senior Manager/ Manager with EY United Kingdom.
* Worked as the CFO Coach and governance, risk & controls advisor for a large state-owned legacy business.
* Initial Public Offerings: Assisted UK and oversees clients with Financial Reporting process improvements for listing on the
London Stock Exchange.
* SOX404 implementation for a portfolio of 15+ clients. This included managing the program for a Global Technology Group's
European business, a project spanning approx. 26 months.
* Fortune 500 Media Company - led a team of consultants to assess and improve risk and control management across regional
subsidiaries following a defalcation due to lack of appropriate internal controls.
* Fortune 500 Media Company: Led a number of projects in the UK and Emerging Markets region to improve risk and control
management as part of a global program to improve corporate governance.