08/17/2026 updated
100 % available
Senior Business Analyst | Software Engineer | CRM, Automation & Integration Consultant
Karachi, Pakistan
Only remote
M.Sc. in Computing Information Systems Math (Specialized in Electronic Commerce)About me
Senior BA, Software Engineer & CRM/Automation Consultant (8+ yrs freelance exp). I help businesses scale through CRM optimization, custom development, no-code/low-code solutions, app integrations, and automated workflows that eliminate manual tasks and drive growth.
Application Programming Interfaces (APIs)Business IntelligenceBusiness Intelligence DevelopmentBusiness AnalysisMicrosoft Dynamics CRMElectronic Customer Relationship Management (ECRM)Microsoft DynamicsMicrosoft Business IntelligenceOracle Business Intelligence Enterprise EditionPeopleSoft Customer Relationship Management (CRM)BigCommerceRequirements EngineeringSQL DatabasesSystems IntegrationWorkflows
Versatile Business Analyst, Solutions Architect, and Systems Integrator with end-to-end experience delivering CRM, ERP, software development, process automation, and digital transformation solutions. Proven track record across recruitment, finance, manufacturing, e-commerce, HR, and professional services, specializing in translating complex business requirements into scalable architectures, unified data pipelines, and high-efficiency automated workflows.
Core Technical & Tool Expertise
CRM & Sales Platforms: Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, Pipedrive, GoHighLevel, Keap, Freshsales, Bitrix24, Kommo
Automation, Integration & APIs: Microsoft Power Automate, Zapier, Make (Integromat), n8n, Workato, Pabbly Connect, REST APIs, Webhooks, JSON, OAuth, Postman
Microsoft Power Platform & Ecosystem: Power Apps, Power Automate, Power BI, SharePoint, Dataverse, Microsoft Teams, Excel, Visio
ERP & Business Systems: SAP, Oracle ERP, Microsoft Dynamics 365, Odoo, NetSuite
Email Marketing & CRM Automation: Mailchimp, ActiveCampaign, Brevo, Klaviyo
Business Analysis & Visual Design: Visio, Lucidchart, Draw.io, Figma, Balsamiq, Miro (Process Mapping, Wireframing, Functional Spec Modeling)
Data, Analytics & Reporting: SQL, MySQL, Oracle DB, Power BI, Tableau, Looker Studio, Advanced Excel, Dataverse
E-Commerce & Digital Commerce: Shopify, WooCommerce, Magento, BigCommerce, Wix eCommerce
Website, No-Code & Data Tools: Webflow, WordPress, Wix, Squarespace, Bubble, Airtable, Google Apps Script
Project Management & Collaboration: JIRA, Confluence, Trello, Asana, Monday.com, ClickUp, Slack
Forms & Data Capture: Jotform, Typeform, Google Forms, Microsoft Forms, Formstack
Key Experience & Operational Capabilities
Requirements Engineering & Architecture: Gathered and converted complex business needs into clear functional specifications, workflow diagrams, and scalable cross-platform technical architectures.
Systems Integration & Process Automation: Designed and implemented multi-tier integrations using APIs, Webhooks, and middleware (Zapier, Make, n8n, Power Automate) to eliminate manual data entry and synchronize business systems.
CRM & ERP Deployment: End-to-end configuration of sales pipelines, customer lifecycle workflows, custom data fields, and reporting dashboards across major CRM and ERP suites.
Data Visualization & Analytics: Built interactive executive reporting and operational dashboards in Power BI, Tableau, and Looker Studio using SQL and structured data sources.
Full Delivery Lifecycle Ownership: Managed projects from initial discovery and design through configuration, API testing (Postman), QA, deployment, user training, and long-term support.
Experience
Professional experience5 - 10 years
Freelancer since2018
Languages
EnglishFluent
Project history
Delivered end-to-end business analysis, software engineering, CRM implementations, workflow automation, and custom integration solutions for global clients across finance, recruitment, manufacturing, e-commerce, and HR sectors. Partnered directly with business leaders to identify operational bottlenecks, capture functional requirements, design scalable system architectures, and build automated pipelines. Managed complete project lifecycles from architecture and code execution through testing, deployment, user training, and ongoing technical support.
Key Contributions:
Architectural Blueprinting: Translated client vision into detailed technical specs, process flows, CRM structures, and scalable API architecture
Automation & Integration: Built automated sales pipelines, customer lifecycle processes, custom APIs, and third-party integrations to eliminate manual operations and boost productivity.
Full-Lifecycle Management: Owned end-to-end delivery including design, coding, UAT, deployment, user onboarding, and L3 technical support
Key Achievements:
Operational Efficiency: Reduced client operational overhead by up to 40% by replacing manual data entry with automated CRM workflows and custom integrations.
Delivery Excellence: Successfully completed 15+ end-to-end consulting engagements on schedule with zero critical post-launch outages
Engineered and modernized enterprise Loan Origination Systems (LOS) and Core Banking platforms across commercial and consumer lending divisions. Spearheaded backend development, business rules automation, system integration, and Level 3 production support while collaborating closely with cross-functional teams.
Key Contributions
Core Banking & LOS Development: Developed and upgraded enterprise LOS and Core Banking platforms, converting legacy paper-based procedures into fully digital workflows.
Workflow & Rules Automation: Designed business rules, validation logic, and automated decision engines, increasing processing consistency and reducing manual intervention.
Systems Integration & Master Data: Integrated core banking modules with external third-party services and optimized database master structures for seamless interoperability.
Performance Tuning & L3 Support: Resolved high-priority production defects and optimized complex database queries and backend logic to boost system responsiveness and uptime.
Cross-Functional Release Management: Partnered with BA, QA, and Solution Management teams across all SDLC phases to execute testing, controlled deployments, and rapid hotfixes.
Key Achievements
Processing Efficiency: Accelerated loan turnaround times by 30% via automated decisioning rules and digitized intake workflows across portfolios.
Reliability & Uptime: Maintained a 98%+ SLA resolution rate on Level 3 production
Managed end-to-end delivery of enterprise Loan Origination Systems (LOS) and Core Banking applications, driving digital transformation across commercial and consumer lending operations. Designed automated workflows, decision rules, and cross-system integrations to standardize processing. Translated complex business objectives into technical specifications and led cross-functional teams (Business, Operations, Engineering, QA) through release management, UAT, data governance, and stabilization.
Key Contributions
End-to-End Delivery: Directed full-lifecycle rollouts of core lending solutions, enabling complete digital processing across commercial and consumer loan portfolios.
Product & Workflow Design: Engineered lending workflows, validation rules, and automated processing pipelines to eliminate manual touchpoints and standardize decision-making.
Cross-Functional Leadership: Aligned multidisciplinary teams across complex project dependencies to ensure on-time, high-quality delivery.
Governance & Release Quality: Oversaw UAT, deployment cycles, data governance, and post-go-live support to maintain continuous system stability and uptime.
Key Achievements
Processing Speed: Accelerated end-to-end loan application turnaround times by 30%+ through automated decision rules and digitized workflows.
Defect Reduction: Reduced post-go-live production incidents by 25% by instituting
Certificates
Certified SAFe® Scrum Master (SSM)
Scaled Agile Inc2020