10/23/2026 updated

MR
100 % available

Senior Digital Health and IT Business Analyst & Data-Driven Strategist

BURSWOOD, Australia
Only remote
Postgraduate Certificate in Marketing - Curtin Uni , Bachelors in Pharmacy - Turin Uni
BURSWOOD, Australia
Only remote
Postgraduate Certificate in Marketing - Curtin Uni , Bachelors in Pharmacy - Turin Uni

Profile attachments

M Raballo CV - Mar 2026.pdf

About me

Senior Data Strategist & Business Analyst with 15+ years across HealthTech, InsurTech and risk modelling. Founder of TheScreeningLab.com, specialising in predictive analytics, clinical data integration, objectve measurement of outcomes and risk scoring for remote consulting engagements.

Data AnalysisBusiness IntelligenceBusiness Intelligence DevelopmentBusiness AnalysisChange ManagementProfilingCustomer AnalyticsMarket SegmentationData ArchitectureData IntegrationData ProfilingData VisualizationDatabase MarketingMarketing StrategiesData IntelligenceMarketing AnalyticsData Driven TestsAWS Data Analytics
Data Analysis & Modelling
Expertise in data analysis, modelling and visualisation for business insights, including financial risk modelling, data strategy, BI insights, segmentation and profiling, using tools such as MS Power BI, Excel Power Query-DAX and Access.

Agile Project Management & Scrum
Certified Agile Project Manager (PMI) with hands-on experience as Scrum Master, organising development teams with agile methodology, backlog prioritisation, sprint planning, release coordination and quality assurance protocols.

Digital Transformation & Business Analysis
Extensive background in digital transformation initiatives, process mapping and re-designing, requirements definition, business case preparation and deployment of complex projects across B2B and B2C environments.

CRM & Customer Segmentation
Proficiency in CRM platforms including Sugar CRM, Salesforce and MS Dynamics 365, with experience in customer segmentation, profiling, customer journey design and CRM vendor selection and assessment.

Cybersecurity & ISO 27001
Knowledge of ISO 27001 documentation development, review of high-level designs against ISM controls, auditing processes on information systems, and Governance Risk and Compliance frameworks.

Strategic Marketing & Communications
Experience in strategic marketing, brand positioning, product design and ownership, communications and advertising, as well as developing and implementing marketing and communication strategies.

UI-UX Optimisation & Product Design
Capability in product design, UI-UX analysis and optimisation, wireframing, mock-ups and front and back-end testing including pre-production (DEV, UAT) and production environments.

Research Data Collection & Statistics
Skilled in research data collection and statistical analysis using tools such as RedCap and SPSS, supporting evidence-based decision making and objective measurement of outcomes.

Stakeholder Management & Change Management
Proven ability in stakeholder identification, analysis and engagement, change management strategy design, sponsorship modelling and communications planning across complex multi-organisational environments.

MS Office 365 & Project Tools
Proficient in MS Office 365 (desktop and cloud), MS Project, MS Visio and MS SharePoint for project documentation, planning and collaboration.

Experience

Professional experience10+ years
Freelancer since1999

Languages

EnglishFluentFrenchBasic knowledgeItalianNative speaker

Project history

Business Analyst

Lotterywest
Part of the Better Business Program (BBP) in the Gaming and Wagering sector, supporting retailers during digital growth. Responsibilities included developing data models to analyse financial risks, designing process maps and policies, developing the bank guarantee dashboard, managing stakeholder communications and preparing business cases. Key achievements include analysing alternative fee models, defining new bank guarantee requirements to secure $1.4B/year of public funds, and defining a 3-phased Digital Point of Sale System for 484 retailers.

Consulting Engagement - Cybersecurity Planning, Governance Risk and Compliance

ITEnabler PTY LTD
Ongoing consulting engagement for a Sydney-based cybersecurity service provider. Responsibilities included supporting ISO 27001 alignment projects, reviewing high-level designs against ISM controls, auditing processes on information systems, and business analysis covering standards, policies, procedures and framework alignment.

Founding Director

TheScreeningLab.com
Founded and directed a cloud-based data centralisation and analysis platform to de-risk general and occupational health. Responsibilities included designing the platform conceptual framework, data modelling and analysis, developing brand positioning and marketing strategies, UI-UX analysis, sales and client management, liaison with external consultants for cybersecurity and ISO27001 certification. Over 50 organisations engaged as beta users and clients.

Business Analyst / Scrum Master

Fortescue Metal Group
Part of the Improvements and Support team for Integrated Operations - Mining Systems in the Mining, Green Energy and Technology sector. Involved in development, maintenance and continuous improvement of technical data platforms for remote control of mining processes. Responsibilities included supporting stakeholders in requirements definition, managing communications, analysing requirements into user stories, organising the Dev team with agile methodology and supporting wireframing, mock-ups and testing. Key achievement: successful re-design and deployment of Eureka Business Improvement platform V2.0.

Change Strategy Consultant

WA Health - Health Support Services (HSS)
Consulting engagement supporting HSS ICT in deploying a new Digital Data Platform for WA Health. Designed the change strategy and related artifacts for a pilot to test the Proof of Concept in real-life conditions. Responsibilities included stakeholder identification and alignment across HSS, DoH and HSPs, stakeholder analysis, sponsorship modelling and drafting communications guidelines.

Data Strategy Consultant

Prato Nevoso SPA
Consulting engagement for a conglomerate creating a 360-degree tourist experience in the Italian Alps. Analysed data streams from different business channels and prototyped data-driven tools including a centralised dashboard, customer segmentation models, CRM business case development, CRM vendor selection and prototype of a centralised CRM platform.

Data Strategy Consultant - Segmentation Strategy Review

P&N Bank (CEO Office)
Consulting engagement for a Perth-based mutual bank. Reviewed and assessed the current segmentation strategy, re-defined the segmentation strategy for FY22-FY25, participated in CRM vendor assessment and selection, and designed a new Member Value Model. Key achievements included segment performance analysis, evaluation of Mosaic (Experian) methodology and creation of CRM customer profiles for marketing automation.

Marketing and Communications Consultant

www.halomedicaldevices.com
Assisted in product development, designed brand positioning and concepts, developed and implemented marketing and communication launch strategies, and project managed the implementation of selected strategy items.

Certificates

Complete Agile Project Manager Course

Project Management Institute (PMI)

2023


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