03/17/2025 updated

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SENIOR COMMUNITY MANAGER, SMM SPECIALIST

Київ, Ukraine
Київ, Ukraine

Profile attachments

CV Anna Pozdniakova.pdf

A/B TestingData AnalysisEditingAutomationCustomer Relationship ManagementTrabajo SocialServicio al ClienteSocial MarketingCommunity ManagementConflict ResolutionContent CreationContent MarketingCustomer Communications ManagementDigital MarketingDirect MarketingGoogle AnalyticsGraphic DesignMarketingProject ManagementMedia StrategyNegotiationRisk AnalysisSocial MediaStakeholder ManagementStorytellingTime ManagementTask ManagementTrelloVideo EditingInterviewingBrandingCampaignsCoaching and MentoringFigmaCopywritingHubspotContent StrategyMailchimp
Results-driven SMM specialist with 4+ years of experience and Senior Community Manager with 3+ years in digital marketing, content strategy, and client communications. Skilled in managing multi-platform campaigns, analyzing audience engagement, and enhancing brand presence. Passionate about community building and delivering impactful marketing solutions.

Skills:
Social Media Strategy & Content Marketing
  • Developing and executing social media strategies across platforms (Facebook, Instagram, Telegram).
  • Creating content calendars and analyzing performance to optimize engagement and reach.
CRM & Data Analytics
  • Managing customer relationships using CRM tools.
  • Analyzing data with Google Analytics to improve audience targeting and campaign effectiveness.
Copywriting
  • Writing engaging social media posts, website content, and marketing materials.
  • Crafting compelling headlines and calls-to-action aligned with brand tone.
Visual Content Creation (Canva, Figma, VN)
  • Designing social media graphics and video content.
  • Ensuring consistency with brand guidelines and optimizing for different platforms.
Community Management & Engagement
  • Managing interactions with followers and building an engaged online community.
  • Handling customer inquiries and resolving issues to maintain a positive brand image.
Interviewing & Storytelling
  • Conducting interviews to create authentic brand stories.
  • Crafting narrative-driven content to strengthen audience connection.
Email Marketing & Automation
  • Setting up and managing automated email campaigns (Mailchimp, HubSpot).
  • A/B testing and optimizing email performance to increase open and click rates.
Project Coordination & Task Management
  • Managing projects and team tasks using Trello.
  • Ensuring timely delivery and maintaining workflow efficiency.
Basic Graphic & Video Editing
  • Editing graphics and videos for social media and campaigns.
  • Creating content optimized for platform-specific requirements.
Team Coordination & Leadership
  • Delegating tasks effectively and fostering team collaboration.
  • Motivating team members and resolving conflicts to ensure smooth operations.
Problem-Solving & Decision-Making
  • Making quick, data-informed decisions under pressure.
  • Identifying risks and finding solutions to improve performance.
Communication & Negotiation
  • Building strong relationships with clients and stakeholders.
  • Negotiating terms and resolving issues diplomatically.
? Adaptability & Multitasking
  • Managing multiple projects simultaneously while maintaining quality.
  • Adapting to changing priorities and industry trends.
Attention to Detail & Time Management
  • Ensuring accuracy and consistency in all content and communications.
  • Managing deadlines and prioritizing tasks effectively.

Languages

EnglishGoodUkrainianNative speaker

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