SENIOR CONTENT WRITER, SENIOR CONTENT WRITER, FREELANCE CONTENT WRITER

* Ensure all content is on-brand, consistent in terms of style, quality and voice to effect a
consistent user experience across all social media channels
* Creating annual and monthly content calendar
* Adhere to a social media content strategy that support Marcom initiatives and using various
methods that help in achieving marketing goals
* Identify new content opportunities using incoming story ideas/endorsements, organizational
events/news, and source ideas to create interest in the edutech world.
* Collaborating with and guiding the Marcom to execute a content strategy based on the
engagement and conversion data.
* Leads the development of department-wide social media management standards, policies, rules of
engagement including the best practices as and when needed
* Work closely with graphic designers by giving suggestions on the theme, design and content to
support in the development of high-quality designs and promotional program videos
* Experience in writing whitepapers, blog posts, newsletter, infographics, video scripts, coffee
table book, EDMs, and content related to webinars in cybersecurity, business analytics, data
analytics, cloud architecture, and artificial intelligence domains
* Managing event promotions on social media to drive organic leads and interviewing the industry
mentors to create interview articles
* Creating compelling headlines and body copy that will capture the attention of the target
audience
* Written content and guided design team to complete coffee table book on top tech leaders
* Develop and execute website content strategy to increase brand awareness, website traffic,
search engine ranking, and lead generation activities
* Conduct simple keyword research and use SEO guidelines to increase web traffic
* Managing YouTube channel including uploading videos with corresponding details
* Track and report on metric related to content effectiveness and make recommendations for
improvement
* Managing interns and graphic designers to get the work done
* Created FAQs , Chatbot Content , and Humanoid Content
* Attending various events and write press reports for newspapers.
* Developing and editing content for blogs, articles, social media, SlideShare, magazine
articles, advertorials, citations, tagline, one-liners, newspaper articles and the website.
* Assisting the marketing team in developing content for advertising campaigns.
* Proofreading content for errors and inconsistencies
* Editing and polishing existing content in brochures, certificates, flyers, ad copies,
mementoes, and so on to improve readability
* Creating compelling headlines and body copy that will capture the attention of the target
audience.

* Researching and writing content for event websites, blogs, articles, magazines, etc.
* Creating Facebook and twitter posts for products.
* Creating titles for the content to be written.
* Writing content for email campaigns

* Writing engaging copy for websites, blogs, press releases, articles, stories, and more.
* Proofread and edited a book with thirteen chapters, written by a British author.
* Handled writing projects for furniture products, fashion, gambling, cleaning machines,
import/export data, restaurants, malls, etc.
* Developing titles and content for keywords provided by our SEO experts.
* Conversing with clients to understand the project requirements and their expectations.
* Elevating the quality of copy and other content by sharing my experience.
* Assisting other writers in editing and proofreading content.
* Act as a project manager for large writing projects.
* Editorial requirements include basic SEO understanding, content categorization and structure,
content development, and distribution. Follow editorial guidelines to make sure that the
content is consistent with the brand voice, style and tone.