11/07/2025 updated

PP
100 % available

Senior Data Analytics and Campaign Management Professional

USA
Only remote
M.tech (CSE)
USA
Only remote
M.tech (CSE)

Profile attachments

Parul_AJO Certified_11yrs exp.docx

C (Programming Language)JavaScriptPHPAdobe Experience ManagerData AnalysisHTML5Business IntelligenceCustomer Relationship ManagementCascading Style Sheets (CSS)Computer ProgrammingCustomer Lifecycle ManagementPersonalizationData MiningData QualityIBM DB2Database MarketingWeb DevelopmentMicrosoft Dynamics NAVEnterprise Resource PlanningLibreofficeMarketing AutomationMicrosoft SQL ServersOracle ApplicationsSAP BISAS (Software)SQL DatabasesSalesforce TableauCampaignsAdobe CampaignDatabase MigrationAdobeData AnalyticsReal Time DataPega Decisioning
Adobe Journey Optimizer (AJO) Integration
Integration of Adobe Journey Optimizer with brand sites for edge decisioning and offer personalization, including configuration of channels, custom actions, journey templates and real-time data collection flows

Database Marketing and Analytics
Advanced SQL programming, database marketing campaign management, data extraction and transformation using tools like SAS, Oracle, and Adobe Experience Platform

Marketing Automation Platforms
Expertise in marketing automation tools including IBM Campaign (UNICA), Pega Decisioning, Adobe Campaign Classic, and SAS Marketing Automation for campaign development and execution

Web Development Technologies
Programming skills in C, HTML5, PHP, CSS, JavaScript for web development and technical implementation

ERP Systems
Experience with SAP BI, Microsoft Dynamics NAV for enterprise resource planning and business intelligence

Reporting and Analytics Tools
Proficiency in BEx Explorer, SAS Enterprise Guide, Tableau, LibreOffice, Microsoft Office for data analysis and reporting

Customer Lifecycle Management
CRM expertise with focus on customer lifecycle management, segmentation, and personalization strategies

Data Quality and Migration
Database migration expertise including IBM DB2 to MS SQL Server migration and data quality assurance processes

Project history

Senior Technical Consultant

Adobe Systems
Led integration of Adobe Journey Optimizer with brand sites, configured channels and custom actions, designed customer journeys and dynamic offers, developed AI-powered journeys and maintained AEP XDM schemas

Campaign Analyst

Commonwealth Bank of Australia
Designed and configured decisioning logic for Pega real time marketing platform, created eligibility rules and segments, implemented personalization strategies for insurance and banking products

Senior Expert - CRM - Customer Lifecycle Management

Home Credit India Finance Limited
Worked in agile database marketing and campaign management, responsible for campaign development and implementation, created SAS programs for report generation

Senior Business Analyst, Analytics (UK Telecom)

Evalueserve
Designed UNICA flowcharts for segmentation and volume analysis, maintained market research campaigns, created SQL scripts for quality checks, generated data extracts in Tableau

Senior Executive- Marketing Communication

Loyalty Solutions and Research Pvt. Ltd. (Payback)
Responsible for project build phase and campaign platform migration from SAS enterprise to Unica, implemented database migration from IBM DB2 to MS SQL Server

Bus Sys Analyst,2 (Canadian Bank)

Conversant Software Development and Campaign Management Services LLP (Epsilon)
Built and maintained banking client projects, created end-to-end workflows for customer surveys and loan campaigns, optimized SQL processes for data quality improvement

Senior Analyst - Knowledge Services (US Bank)

Infosys BPM Ltd.
Supported US based clients marketing efforts, created campaign flowcharts on IBM UNICA and automated SAS programs for data mapping and quality assurance

Sr. Associate-Operations (US Bank)

WNS Global Services
Created campaign flowcharts on IBM UNICA, involved in requirement gathering and analysis, designed multi-channel campaign solutions, configured SAS programs for data mapping

ERP Executive

Cords Cable Industries Limited
Created and maintained Info Cubes and Data Store Objects, performed master and transaction data extraction, designed source and target structures for data loading, reporting with Excel and Business Explorer

Certificates

Adobe Journey Optimizer

ADOBE

2025

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