06/03/2026 updated

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Business Intelligence & Analytics | SQL, Looker, Power BI, Excel

KOTA JAKARTA TIMUR, Indonesia
Worldwide
Bachelor of Engineering (B.E.) in Information System and Technology, Bandung Institute of Technology (ITB)
KOTA JAKARTA TIMUR, Indonesia
Worldwide
Bachelor of Engineering (B.E.) in Information System and Technology, Bandung Institute of Technology (ITB)

Profile attachments

Haniya Azzahra Resume for Lead Data Analyst @G2.pdf

About me

I help companies transform raw chaos data into trusted reporting systems, executive dashboards, and actionable business insights. Over the past 6+ years, I've delivered analytics solutions across FMCG (Danone), Healthcare tech Halodoc, Banking (BSI), and retail organizations.

Sql Data WarehouseData AnalysisBusiness IntelligenceBusiness Intelligence DevelopmentData TransformationData ProfilingData QualityData VisualizationData WarehousingHR AnalyticsMarketing Analytics
Analytics & Business Intelligence
Expertise in SQL, Python, Power BI, Tableau, Looker, Metabase, Amplitude, and Clevertap for building enterprise-grade analytics functions and KPI dashboards across multiple business units.

Data Engineering & ETL/ELT Pipelines
Proficiency in designing and deploying ETL/ELT pipelines using SQL Server, UiPath RPA, Power Query, and Impala, processing 100K+ daily records and integrating 10+ data sources across complex domains.

Cloud & Infrastructure
Hands-on experience with Google Cloud Platform, BigQuery, and Amazon Web Services (AWS) for architecting scalable data infrastructure and production data models.

Data Governance & Quality Standards
Establishment of data governance frameworks and quality standards across enterprise environments, ensuring reliable, governed data as a single source of truth for executive and cross-functional reporting.

RFM Segmentation & Cohort Analysis
Application of RFM segmentation, cohort analysis, and behavioral EDA to drive customer retention strategies and support data-driven decision-making for product and growth teams.

Dimensional Data Modeling
Design and delivery of 35+ production data models following dimensional modeling principles, establishing governed data infrastructure foundations for multi-unit reporting.

GTM & Business Tools
Utilization of HubSpot (Revenue Operations Certified), Excel, and Microsoft Access to support go-to-market operations and business analytics workflows.

Methods & Frameworks
Application of Data Maturity Assessment, TOGAF, DMBOK, and workforce analytics frameworks to align data strategy with organizational and hiring priorities.


Project history

Senior Business Intelligence Analyst

Bank Syariah Indonesia
Spearheaded migration of retail banking KPI reporting into a centralized SQL dashboard across 1,000+ branches. Established data governance and quality standards across the EDC merchant base. Designed an ETL pipeline and forecasting data model in SQL Server covering 4-year card expiration cycles. Led a workforce analytics initiative across 50+ organizational groups to align the 2026 budget plan to strategic hiring priorities.

Growth Data Lead

7RETAIL
Built and led the analytics function from the ground up as the founding data hire, recruiting and mentoring a team of 3 analysts. Drove self-service analytics adoption by migrating RFM, cohort, and KPI reporting to Tableau. Delivered data infrastructure reliability by building a production SQL Server pipeline processing 200K+ daily rows. Strengthened financial data integrity by designing an earned/unearned revenue model in partnership with Finance.

Business Intelligence Analyst

HALODOC
Defined and drove the enterprise-wide data measurement standard across 6 business units at Indonesia's #1 healthcare app. Architected and delivered 35+ production data models and ETL/ELT pipelines on AWS processing 100K+ daily records. Championed data-driven decision-making by integrating Amplitude behavioral data into Looker dashboards. Contributed directly to 50% transaction growth through structured pre/post product experiments. Improved data quality across the Chat Doctor service by analyzing 10M+ records spanning 20+ variables.

Data Engineer Supply Chain Planning

DANONE Waters
Reduced organization-wide manual workload by 80% by designing and deploying ETL pipelines integrating 10+ data sources using SQL Server, UiPath RPA, and Power Query. Automated demand forecast breakdown from area to customer level using SQL Server Stored Procedures and RPA. Championed a data-driven culture by delivering governance and tooling training to 30+ staff covering data warehouse utilization, Power BI, and enterprise reporting best practices.

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