10/20/2026 updated

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Senior Data & BI Analyst | Power BI Consultant | Data Strategy & Analytics Leader

Madrid, Spain
Only remote
Master's in Data Science, Nuclio Digital School (2024), Data Analytics, Bootcamp, Ironhack.
Madrid, Spain
Only remote
Master's in Data Science, Nuclio Digital School (2024), Data Analytics, Bootcamp, Ironhack.

Profile attachments

Esperanza_Campos_CV.pdf

About me

Proven ability to define data strategies and lead end-to-end analytics and BI initiatives that improve business performance, inform strategic decisions and strengthen operational execution. I combine strategic leadership, strong technical and analytical expertise, and business acumen.

Data AnalysisBusiness IntelligenceBusiness Intelligence DevelopmentBusiness AnalysisBusiness ReportingData IntegrationExtract Transform Load (ETL)Performance ManagementPython (Programming Language)Microsoft Business IntelligenceMicrosoft Power BISQL DatabasesBusiness Intelligence Development StudioData StrategyData AnalyticsKpi Reporting
I help organisations turn complex, scattered data into governed KPI frameworks, real-time dashboards and decision-ready reporting. With 17 years across IT, analytics and BI, I combine hands-on technical delivery (Power BI, DAX, Power Query, SQL, Python) with the ability to work directly with executives, project managers and C-suite stakeholders.

Selected results
  • HS2 (UK high-speed rail): led the design and development of a document control solution that created a single source of truth with real-time visibility across project documentation, reduced document control processing times, and generated an estimated €120K cost saving. Nominated for TYPSA’s R&D&I Awards.
  • SATOC (Saudi Arabia): designed an automated cost control solution giving a centralised, reliable view of project financial performance, reducing manual processing and the risk of errors in financial reporting.
  • Santander Bank: consolidated data from multiple sources to support global cybersecurity coordination, with consistent KPI monitoring and reporting across markets.
I also built BIM data quality control solutions against BEP requirements, and earlier in my career I led a team of 8 developers, which helps me bridge business and technical teams.

Power BI & Business Intelligence: Extensive expertise in designing and delivering end-to-end BI platforms, including executive dashboards, KPI frameworks and reporting solutions using Power BI, DAX and Power Query, translating complex business requirements into actionable insights.

SQL & Data Modelling: Strong proficiency in SQL and data modelling, enabling robust data integration, ETL processes and the creation of scalable, reliable data platforms that support strategic decision-making across large organisations.

Python & Data Analytics: Solid command of Python for data analysis, automation and statistical analysis, combined with a proven track record of delivering data-driven solutions that improve business performance and operational efficiency.

Data Integration & ETL: Proven ability to consolidate and integrate data from multiple sources, establishing consistent and reliable data pipelines that support global coordination and cross-functional reporting.

Data Visualisation: Track record of designing clear and impactful data visualisations that communicate complex analytical findings to executive and senior stakeholders, supporting informed strategic decisions.

Performance Management & KPIs: Experience in defining and implementing KPI monitoring frameworks and performance management solutions across banking, insurance, retail and engineering sectors.

Agile Delivery: Familiarity with Agile delivery methodologies, coordinating business, engineering and technology teams to ensure timely and high-quality project execution.

Statistical Analysis: Application of statistical analysis techniques to identify trends, patterns and business drivers, enabling data-driven recommendations and strategic insights.

Experience

Professional experience5 - 10 years
Freelancer since2025

Languages

EnglishFluentSpanishNative speaker

Project history

Data & BI Strategist | Power BI Trainer & Consultant

Freelance
Advising senior executives and business leaders on Data & BI strategy, performance management and reporting transformation. Leading end-to-end delivery of executive BI platforms, from defining business objectives and establishing governed KPI frameworks to data analysis, modelling and dashboard design, while aligning business and technical stakeholders throughout the process. Turning reliable, accessible data into actionable insights by analysing trends and patterns, uncovering business drivers and shaping future actions, ultimately enabling more informed and effective decisions.

Data Analyst

Sotec Consulting (client: Santander Bank)
Consolidated and analysed data from multiple sources to support the global coordination of Cybersecurity, establishing consistent KPI monitoring and reliable reporting across markets.

Partnered with international senior stakeholders to identify improvement opportunities and provide analytical insights supporting initiatives aligned with strategic business objectives.

Data Analyst & Power BI Consultant

TEyS (TYPSA)
Led Data & Analytics initiatives across major engineering programmes, including HS2 and SATOC, working directly with Project Managers, business leaders and C-suite executives to identify opportunities for continuous improvement and technology-enabled transformation.

Owned the end-to-end development of innovative data and BI solutions, translating business requirements into information management applications and executive dashboards, including solutions for BIM data quality control against BEP requirements, while coordinating business, engineering and technology teams.

Advised senior leadership on performance and improvement opportunities, combining data analysis and visualisation to strengthen operational and financial control, streamline reporting and enable more effective management of complex projects.

Business Data Analyst

Salad Code
Identified market opportunities and developed commercial proposals for business owners, providing data-driven recommendations to support strategic expansion and drive business growth.

International Merchandising Analyst

Pep&Co
Analysed sales and inventory data across international stores to identify sales trends and stock allocation opportunities, optimising margins and minimising markdowns through data-driven inventory management.

3D Footwear Technician

Tempe, INDITEX
Developed detailed 3D product designs to enhance communication with manufacturing teams and support faster, more informed decisions.

IT Analyst

Everis (client: Abanca/Servihabitat)
Led and motivated a team of 8 developers, engaging with customers to understand requirements, translate business needs into technical specifications, and coordinate delivery to ensure high-quality, timely project execution.

IT Analyst

Santander Bank
Played a key role in the RBS Bank migration project, contributing to the analysis, design and development of software solutions while providing technical support and ad hoc assistance to the wider migration team.

Software Developer

Orizon/Everis (client: Sabadell Bank (CAM))
Worked as a software developer at Sabadell Bank (CAM) in the loans and mortgages area, developing and testing software, maintaining and documenting applications, and resolving incidents.

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