12/18/2025 updated
verified
100 % availableSenior Digital Marketing Consultant and Data Scientist
AMADORA, Portugal
Only remote
Marketing Management | IPAM (2022 - 2025)About me
Senior Data Strategist & Educator bridging Data Science and Marketing. With 13+ years guiding startups and Tier-1 brands, I transform complex analytics (AI, CRM, GA4) into clear business ROI. I help organisations humanise data to turn analytics into a measurable competitive advantage.
Google BigQueryDigital MarketingGoogle AnalyticsMarketingInfrastructure ManagementSQL DatabasesBusiness StrategiesTechnical Data Management SystemsComplementary Metal-Oxide Semiconductor (CMOS)
I am a Senior Data Strategist and Digital Consultant with over 13 years of experience.
My core strength is bridging the gap between technical data science and marketing revenue. I don't just look at dashboards; I build the infrastructure behind them using tools like SQL, BigQuery, and GA4 to ensure the data is accurate. Then, I translate that data into actionable business strategies for CMOs and CEOs.
I have founded my own consultancy, led analytics departments for major agencies like GroupM, and I currently teach Digital Marketing at the university level. I bring a mix of technical precision and strategic vision to every project.
Experience
Professional experience10+ years
Freelancer since2013
Languages
EnglishFluentPortugueseNative speaker
Project history
Leading client relationship excellence and developing high-level data strategies to foster long-term partnerships. Directing organizational growth initiatives by integrating AI-driven marketing solutions for key accounts.
Mentoring early-stage startups on digital marketing architecture and data utilization to ensure sustainable business scaling.
Providing strategic digital analytics solutions, campaign evaluation, and user behavior analysis to a diverse portfolio of clients. Spearheading business performance optimization projects using data science methodologies to increase ROI on marketing spend.