11/06/2026 updated

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Senior Digital Strategy & Customer Experience Leader | AI Solutions | Omnichannel Transformation

Warsaw, Poland
Worldwide
MSc in International Business Economics
Warsaw, Poland
Worldwide
MSc in International Business Economics

Profile attachments

Franciszek Ambroziewicz CV.pdf

About me

Senior digital and omnichannel consultant with 13+ years in pharma and FMCG. I help organisations develop customer engagement strategies, build omnichannel operating models and turn MarTech, data and AI into practical business solutions.

Digital MarketingMarketingPharmaceutical MarketingMultichannel MarketingDigital Strategy
Digital Strategy & Omnichannel Transformation

Senior digital and omnichannel leader with 13+ years of experience across pharma and FMCG. Develops digital strategies, customer engagement models and omnichannel capabilities at local, regional and global levels. Built a digital centre of excellence and an operating model supporting more than 160 marketing and sales professionals.
AI Adoption & Data Enablement

Leads data literacy and adoption initiatives that help commercial teams use data and AI more effectively. Experience includes delivering conversational analytics capabilities, promoting GenAI and advanced analytics use cases, and translating business needs into practical solutions.
Marketing Technology & Automation

Experienced in scaling marketing automation, analytics and field enablement capabilities to support campaign delivery and customer engagement. Works with business and technical teams on solutions involving Veeva, Salesforce, Power BI and Databricks.
Customer Journey Optimisation

Leads customer journey and engagement initiatives for healthcare professionals, patients, caregivers and consumers. Develops strategies, frameworks and best practices that connect channels, improve customer experiences and support cross-market collaboration.
Change Leadership & Stakeholder Management

Builds digital capabilities and drives adoption through change programmes, training and international workshops. Experienced in leading teams and aligning commercial, medical, technical and external stakeholders around shared priorities.
Data-Driven Decision-Making

Connects customer, campaign and field activity data to give teams a more complete view of engagement across channels. Helps commercial users access insights through reporting, self-service analytics and conversational analytics.
Project Management & Cross-Functional Delivery

PRINCE2 Foundation qualified, with experience applying Agile project management approaches. Coordinates international teams and delivery partners across business, IT, CRM, design and content to move initiatives from strategy to execution.
E-Commerce & Performance Marketing

Develops e-commerce strategies and integrated media plans across social, search, video and display. Experience includes planning campaigns for consumer brands and supporting digital product launches across multiple markets.
Content Marketing & SEO

Led content and SEO strategies development to increase visibility and engagement. Experience includes patient education, HCP-facing content and digital marketing activities focused on awareness, lead quality and customer reach.

Experience

Professional experience10+ years
Freelancer since2013

Languages

EnglishFluentPolishNative speaker

Project history

Senior Manager, AI & Data Solutions - European Markets

Bristol Myers Squibb
Contributing to AI and data strategy for European commercial markets, translating business needs into solutions for marketing, sales, CEX and medical teams. Owning the EU Data Literacy & Adoption Workstream, delivering conversational analytics on Databricks (Genie), connecting Veeva and Salesforce data with enterprise sources, and promoting advanced analytics and GenAI use cases across country, regional and global stakeholders.

Digital Strategy Lead, Global

ALK-Abelló A/S
Developed and executed global, data-driven digital marketing strategies for new product launches across multiple markets. Designed performance-driven media plans optimising ROI across UK, Germany and Canada. Led content marketing, performance marketing and SEO strategy. Owned and facilitated the Global Digital Customer Engagement Forum, aligning cross-functional stakeholders on strategic priorities and accelerating omnichannel maturity.

Head of Customer Experience and Digital Transformation

Viatris Healthcare
Established a unified omnichannel operating model serving 160+ marketing and sales professionals. Built and led an 8-person digital centre of excellence delivering marketing automation, analytics and omnichannel sales tools. Led regional and global customer journey optimisation initiatives. Directed design of a customer preferences system leveraging MS Azure Data Lake. Drove adoption of a data-driven culture through change management programmes and deployment of AI-powered marketing automation tools.

Digital and Customer Engagement Manager

Pfizer Polska
Led country-level implementation of the One Pfizer digital framework, unifying approach across business units. Developed and executed HCP-focused digital communication strategy for Poland. Provided digital expertise and strategic guidance to evolve the customer engagement model, collaborating with brand teams on critical business priorities.

Digital Transformation Consultant (fixed-scope engagement)

Angelini Pharma Polska
Led a defined digital transformation engagement to accelerate digital-first culture adoption across Angelini Poland. Delivered long-term multichannel strategy for key RX and OTC brands, supported by a digital audit identifying multichannel optimisation opportunities and digital asset utilisation recommendations.

Multichannel Advisor

Johnson & Johnson Innovative Medicine (formerly Janssen-Cilag Polska)
Managed digital and multichannel projects across 6 therapeutic areas, aligning brand strategies with business objectives. Created digital and content development strategies with implementation roadmaps. Served as digital subject matter expert within Customer Value Teams. Partnered with Business Intelligence and brand teams to monitor asset performance against agreed metrics.

Digital & E-Commerce Coordinator

Nestlé Polska
Developed digital strategy for Naleczowianka and coordinated multichannel campaigns across 6 Nestlé Waters brands, leading media planning and buying across social, paid/organic search, video and display. Partnered with cross-functional teams to execute e-commerce strategy for Nestlé Waters brands in Poland.

Digital Solutions Specialist, CEE

Eli Lilly Polska
Managed digital marketing projects across CEE markets, ensuring regulatory compliance and alignment with regional brand strategies. Planned and executed digital and multichannel campaigns including media buying, analytics and performance reporting.

Project Manager, MarketShare | Content Manager, Audioteka

Independent Digital Consultant
Coordinated international cross-functional teams (IT, CRM, design, translation) to deliver and manage customised trade portals and loyalty programmes for MarketShare clients. Led the audioteka.fr digital marketing strategy and operations, coordinating IT, CRM, SEM/SEO, design and copywriting teams in Poland and France.

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