03/10/2026 updated
100 % available
U.S. Market Entry & Commercial Strategy | FMCG / OTC / Consumer Health | Former SVP North America
New Canaan, USA
Worldwide
Master of Business Administration (MBA) - Finance and Global BusinessAbout me
I help European FMCG and consumer health brands enter and grow in the U.S. market. Former SVP North America at Scholl’s Wellness with 35+ years in CPG, advising founders and investors on go-to-market strategy, retail expansion, and commercial leadership.
Sales AnalyticsInnovationDistribution (Business)Business MarketingCustomer Relationship ManagementBusiness AnalysisPartnershipsBusiness PlanningBusiness Relationship ManagementStrategic ManagementCategory ManagementE-CommerceSalesFinancial ManagementMarketing
Strategic Planning and Execution
Comprehensive strategic planning capabilities with proven execution across global markets, including cross-functional team alignment for sustainable growth and commercial momentum.
Sales and Marketing Strategy
Advanced sales strategy development and marketing execution across diverse channels including mass, drug, club, grocery, e-commerce, and specialty channels with demonstrated revenue growth.
Brand Integration and Management
Expertise in brand management, integration strategies, and commercial transformation with experience in revitalizing brand presence across international markets and expanding new channels.
P&L Management
Profit and loss management with oversight of significant revenue streams including $305MM in net sales and 80% of total EBITDA.
Consumer Product Development
Product development expertise with experience in launching FDA-cleared innovations and accelerating new product development cadence.
Category Management and Optimization
Category performance enhancement through joint business planning with key retailers and enterprise-wide initiatives.
Joint Business Planning
Collaborative business planning capabilities with major retail partners to enhance category performance and market penetration.
Financial Acumen
Strong financial management skills with experience in pricing partnerships, tariff impact mitigation, and revenue optimization.
Sales Analytics and Insights
Data-driven sales analysis and insights generation to support strategic decision-making and performance optimization.
E-commerce Strategy
Digital commerce strategy development and execution across major e-commerce platforms including Amazon.
Private Label Management
Private label strategy and management experience with major retail partners and acquisition integration.
Channel Development and Execution
Multi-channel development expertise including brick-and-mortar, digital platforms, and specialty channel expansion.
Talent Development and Leadership
Leadership development capabilities with experience managing large teams and fostering cross-functional collaboration.
C-suite Relations and Engagement
Executive-level relationship management and engagement with senior leadership across organizations.
Customer Engagement Strategy
Customer-centric strategy development and implementation to enhance partnerships and drive growth.
Comprehensive strategic planning capabilities with proven execution across global markets, including cross-functional team alignment for sustainable growth and commercial momentum.
Sales and Marketing Strategy
Advanced sales strategy development and marketing execution across diverse channels including mass, drug, club, grocery, e-commerce, and specialty channels with demonstrated revenue growth.
Brand Integration and Management
Expertise in brand management, integration strategies, and commercial transformation with experience in revitalizing brand presence across international markets and expanding new channels.
P&L Management
Profit and loss management with oversight of significant revenue streams including $305MM in net sales and 80% of total EBITDA.
Consumer Product Development
Product development expertise with experience in launching FDA-cleared innovations and accelerating new product development cadence.
Category Management and Optimization
Category performance enhancement through joint business planning with key retailers and enterprise-wide initiatives.
Joint Business Planning
Collaborative business planning capabilities with major retail partners to enhance category performance and market penetration.
Financial Acumen
Strong financial management skills with experience in pricing partnerships, tariff impact mitigation, and revenue optimization.
Sales Analytics and Insights
Data-driven sales analysis and insights generation to support strategic decision-making and performance optimization.
E-commerce Strategy
Digital commerce strategy development and execution across major e-commerce platforms including Amazon.
Private Label Management
Private label strategy and management experience with major retail partners and acquisition integration.
Channel Development and Execution
Multi-channel development expertise including brick-and-mortar, digital platforms, and specialty channel expansion.
Talent Development and Leadership
Leadership development capabilities with experience managing large teams and fostering cross-functional collaboration.
C-suite Relations and Engagement
Executive-level relationship management and engagement with senior leadership across organizations.
Customer Engagement Strategy
Customer-centric strategy development and implementation to enhance partnerships and drive growth.
Experience
Professional experience0 - 5 years
Freelancer since2026
Languages
GermanBasic knowledgeEnglishNative speaker
Project history
Orchestrated strategy and execution, aligning cross-functional teams for sustainable growth, overseeing $305MM in net sales and 80% of total EBITDA. Directed 11-person retail-focused commercial team and formulated joint business planning with key retailers.
Oversaw sales strategy and execution across global scope including Americas, Asia, and MENA, post-carve-out from Bayer under private equity ownership. Accelerated brand relevance and deepened customer partnerships while unlocking innovation in foot care.
Achieved $1.3B in U.S. channel sales and unlocked $18.5M in savings. Led team of over 130 associates across diverse channels including value, club, mass, drug, grocery, specialty, pet specialty, private label, sales operations, category development, commercial strategy, analytics, DSD, and trade management.