11/03/2026 updated
100 % available
Senior Executive | Strategic Alliances & Channel Sales | Cloud, AI Strategy & Partner Ecosystems
Winterswijk, Netherlands
Worldwide
Applied Computer Science and E-Commerce (Erasmus University Rotterdam)About me
Senior IT executive with 30+ years of international experience in cloud, AI, strategic alliances and channel sales. Proven track record at EMC, Nutanix, NetApp and HP. Available for interim leadership, business development and strategic advisory roles.
Strategic Alliances & Partner Ecosystems
Over 35 years of experience building and managing global and EMEA-wide strategic alliances, GSI and SI partnerships, and partner ecosystems across sell-to, sell-through and sell-with models with partners such as Accenture, Capgemini, Oracle, Microsoft and VMware.
Channel Sales & Revenue Growth
Proven track record in channel sales leadership, owning an $80M quota, delivering 35% software licence growth and $50M annual revenue growth through strategic partnerships, joint GTM execution and co-sell initiatives across 13+ countries.
Cloud, SaaS & AI Strategy
Deep expertise in cloud transformation, SaaS solutions and AI strategy, including advising enterprises and technology startups on AI adoption, cloud migration and commercial strategy, as well as delivering AI Business Canvas programmes and executive workshops.
Business Development
Extensive experience launching new ventures, scaling system integrator ecosystems and developing new business divisions, including founding SunExpress and establishing the Enterprise Solution Alliances division at Dell.
Executive Engagement & Leadership
Leadership of multicultural teams across 13 countries, 12 regional teams and 60+ employees, with a strong focus on executive engagement, partner enablement and coaching startup and partner leadership teams.
Open Source & Linux
Established an open-source business venture within HP, growing revenue to 50M EUR, and developed market positioning and partner programmes around open-source and Linux technologies.
Pre-Sales & Technical Evaluation
Built and led European pre-sales organisations across 12 countries, supporting complex technical evaluations and enterprise sales engagements.
E-Commerce & Digital Platforms
Founded SunExpress, Sun Microsystems first e-commerce platform, scaling revenue from $0 to $100M within three years.
Sales Acceleration & Enablement
Developed sales acceleration and partner enablement programmes, and coached executive and partner leadership teams at HP, EMC, Dell and NetApp.
Over 35 years of experience building and managing global and EMEA-wide strategic alliances, GSI and SI partnerships, and partner ecosystems across sell-to, sell-through and sell-with models with partners such as Accenture, Capgemini, Oracle, Microsoft and VMware.
Channel Sales & Revenue Growth
Proven track record in channel sales leadership, owning an $80M quota, delivering 35% software licence growth and $50M annual revenue growth through strategic partnerships, joint GTM execution and co-sell initiatives across 13+ countries.
Cloud, SaaS & AI Strategy
Deep expertise in cloud transformation, SaaS solutions and AI strategy, including advising enterprises and technology startups on AI adoption, cloud migration and commercial strategy, as well as delivering AI Business Canvas programmes and executive workshops.
Business Development
Extensive experience launching new ventures, scaling system integrator ecosystems and developing new business divisions, including founding SunExpress and establishing the Enterprise Solution Alliances division at Dell.
Executive Engagement & Leadership
Leadership of multicultural teams across 13 countries, 12 regional teams and 60+ employees, with a strong focus on executive engagement, partner enablement and coaching startup and partner leadership teams.
Open Source & Linux
Established an open-source business venture within HP, growing revenue to 50M EUR, and developed market positioning and partner programmes around open-source and Linux technologies.
Pre-Sales & Technical Evaluation
Built and led European pre-sales organisations across 12 countries, supporting complex technical evaluations and enterprise sales engagements.
E-Commerce & Digital Platforms
Founded SunExpress, Sun Microsystems first e-commerce platform, scaling revenue from $0 to $100M within three years.
Sales Acceleration & Enablement
Developed sales acceleration and partner enablement programmes, and coached executive and partner leadership teams at HP, EMC, Dell and NetApp.
Experience
Professional experience10+ years
Freelancer since2021
Languages
GermanFluentEnglishFluentDutchNative speaker
Project history
Advising enterprises and technology startups on AI adoption, cloud transformation, commercial strategy and international alliances. Designing and delivering executive workshops, AI Business Canvas programmes and partner development initiatives; coaching startup leadership on growth and positioning.
Rebuilt the Northern European reseller channel and supported transition toward software, subscriptions and major cloud ecosystems. Delivered 35% software licence growth in year one; coached partners on business planning, enterprise pursuits, POCs and RFPs.
Established SI relationships with Capgemini, Orange and Atos, positioning Nutanix in strategic enterprise opportunities. Owned an $80M quota; business achieved 60% year-on-year growth.