10/05/2026 updated

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Business Growth & Marketing Automation Consultant | Fractional CMO | E-commerce

Warszawa, Poland
Worldwide
Bachelor’s Degree, Marketing and Sales
Warszawa, Poland
Worldwide
Bachelor’s Degree, Marketing and Sales

About me

I help SMBs grow through marketing automation, e-commerce optimisation, paid advertising and analytics. With 25+ years in IT and experience as CTO and CMO, I combine strategy with hands-on implementation to improve sales, streamline operations and scale businesses.

Advertising SalesAdvertisingAdvertising CampaignsAdvertising ManagementGoogle AdWordsConversion Rate OptimizationDigital MarketingDirect MarketingDisplay AdvertisingE-CommerceGoogle AnalyticsMarketingLead ManagementMarketing CommunicationsMarketing AutomationMarketing ConceptsMarketing OptimizationConversion TrackingFacebook MarketingFacebook Ads ManagerProject ConsultingLinkedIn MarketingInstagram MarketingAdobe MagentoSocial AdvertisementBanner AdvertisementAdvertising PsychologyTeam ManagementFacebook Ads Api
I am a Business Growth and Digital Marketing Consultant with 25+ years in IT, business development and e-commerce. With experience as both CTO and CMO, I combine commercial strategy, marketing expertise and hands-on technical implementation.

I help business owners improve customer acquisition, increase sales and streamline operations. My work includes launching online sales channels, improving established businesses and preparing companies for international expansion.

I develop marketing strategies across paid advertising, SEO, email marketing and conversion optimisation, supported by reliable tracking and reporting. My experience includes advertising budgets exceeding €5,000 per day and e-commerce catalogues with more than 150,000 products.

I also automate recurring tasks and connect websites, marketing platforms and CRM systems. My programming and database background helps me translate business needs into practical solutions. As a fractional CMO, I set priorities, coordinate specialists and guide implementation toward measurable results.

Core Competencies
Business Growth Strategy | Fractional CMO | Marketing Automation | E-commerce | Customer Acquisition | Lead Generation | Omnichannel Marketing | PPC | SEO | Conversion Rate Optimisation | Sales Funnels | Email Marketing | Customer Retention | Analytics | Conversion Tracking | KPI Development | International Expansion | Team Leadership | Process Optimisation

Technical Skills
Analytics and Tracking: Google Analytics 4, Google Tag Manager, Looker Studio, Microsoft Clarity, Hotjar, e-commerce tracking and tracking audits.

Advertising: Google Ads and Manager Accounts, Meta Ads Manager and Business Manager, Microsoft Advertising, LinkedIn Campaign Manager.

Automation, CRM and Email: Mailchimp, Klaviyo, Agile CRM, ManyChat, Chatfuel, CRM integrations, email sequences, lead routing and customer follow-up workflows.

SEO and Research: Ahrefs, Semrush, Screaming Frog, Similarweb, technical audits, keyword research, competitor analysis and content planning.

Conversion Optimisation: VWO, Unbounce, A/B testing, landing pages, customer journey analysis and checkout optimisation.

Project Management: Monday.com, Jira, Microsoft Project, Slack, Google Workspace and Microsoft Office.

Programming and Databases: PHP, JavaScript, jQuery, HTML, CSS, MySQL and Microsoft SQL Server.

Website and E-commerce Platforms: WordPress, WooCommerce, Shopify, Magento, BigCommerce, Squarespace and Elementor Pro.

Design and Content: Figma, Canva, Adobe Photoshop, Illustrator, Lightroom, Premiere Pro and Media Encoder.

Reporting and Presentations: Looker Studio, Google Sheets, Excel, PowerPoint and Keynote.

Experience

Professional experience10+ years
Freelancer since2013

Languages

EnglishFluentPolishFluentRussianNative speakerUkrainianNative speaker

Project history

Creating my own project on using QR codes in marketing

Marketing, PR and design

< 10 team member

Creating my own online training project

Internet & IT

< 10 team member

Advertising and marketing for eCommerce jewelry project

Marketing, PR and design

10-50 team member

Conversion rate optimization and auditing of visitor behavior for an eCommerce project

Marketing, PR and design

< 10 team member

Conversion rate optimization (CRO) for a medical clinic website

Marketing, PR and design

< 10 team member

Marketing for a dental clinic

Marketing, PR and design

< 10 team member

Advertising, marketing, SEO for a company in the laser cutting industry

Marketing, PR and design

10-50 team member

Advertising and marketing strategies for a jewelry brand with a 60-year history

Marketing, PR and design

50-250 team member

Marketing, advertising and sales funnel optimization for a marketing coach

Marketing, PR and design

< 10 team member

SEO, Marketing, Internet Analytics for Entertainment Industry Project

Marketing, PR and design

50-250 team member

Advertising and marketing for eCommerce dental project

Marketing, PR and design

10-50 team member

Marketing and advertising for sports and fitness eCommerce project

Marketing, PR and design

10-50 team member

Conversion rate optimization and auditing of visitor behavior for an eCommerce project

Marketing, PR and design

< 10 team member

Advertising and conversion rate optimization for a cosmetics eCommerce project

Marketing, PR and design

10-50 team member

Advertising campaign for a jewelry boutique

Marketing, PR and design

< 10 team member

Optimization and marketing for an 8-digits brand from the beauty industry

Marketing, PR and design

50-250 team member

Marketing and advertising for an insurance company

Marketing, PR and design

50-250 team member

Conversion rate optimization for eCommerce project of designer jewelry

Marketing, PR and design

10-50 team member

Marketing for a jewelry eCommerce project

Marketing, PR and design

< 10 team member

Creating an online business, ERP system, marketing and advertising for a group of 14 English language schools

Marketing, PR and design

50-250 team member

Analytics for an education project

Marketing, PR and design

50-250 team member

Marketing, Аdvertising, SEO, Conversion rate optimization for a watch selling company

Marketing, PR and design

10-50 team member

Analytics for a bicycle ecommerce project

Marketing, PR and design

10-50 team member

Marketing for an online music education project

Marketing, PR and design

< 10 team member

Marketing and optimization of an eCommerce project from the health industry

Marketing, PR and design

10-50 team member

Development and implementation of SEO strategy for a project in the real estate industry

Marketing, PR and design

10-50 team member

Advertising and marketing for eCommerce jewelry project

Marketing, PR and design

10-50 team member

Troubleshooting advertising for an eCommerce project for furniture manufacturing

Marketing, PR and design

10-50 team member

Advertising and marketing to clients of a marketing agency. White Label.

Marketing, PR and design

50-250 team member

Marketing for a real estate investment and construction project

Architecture & Civil Engineering

50-250 team member

Analytics and Marketing for a Coaching Business

Marketing, PR and design

10-50 team member

Advertising campaigns for cosmetics eCommerce project

Marketing, PR and design

10-50 team member

Advertising campaigns and the creation of a sales funnel for a business coach

Marketing, PR and design

10-50 team member

Marketing and advertising for an eCommerce project from the beauty industry

Marketing, PR and design

< 10 team member

Marketing for a company in the bicycling industry

Marketing, PR and design

10-50 team member

SEO and analytics for a project in the entertainment industry

Marketing, PR and design

10-50 team member

Analytics for a healthy lifestyle coaching project

Marketing, PR and design

10-50 team member

Advertising, marketing, SEO for an eCommerce project in the medical products industry

Marketing, PR and design

10-50 team member

Troubleshooting and solving analytics problems for an affiliate platform

Marketing, PR and design

250-500 team member

Marketing for a water sports eCommerce project

Marketing, PR and design

10-50 team member

Conversion rate optimization (CRO) and analytics for an online clinic project

Marketing, PR and design

10-50 team member

Conversion rate optimization (CRO) for a beauty industry eCommerce project

Marketing, PR and design

10-50 team member

Analytics and marketing for SaaS area of business analytics

Marketing, PR and design

10-50 team member

Analytics and marketing for a computer hardware brand

Marketing, PR and design

250-500 team member

Advertising and marketing for eCommerce project for designer sunglasses

Marketing, PR and design

10-50 team member

Analytics for SaaS area of business analytics

Marketing, PR and design

< 10 team member

Marketing and advertising for an eCommerce project for bedding

Marketing, PR and design

< 10 team member

Development of an SEO strategy for a toy manufacturer

Marketing, PR and design

< 10 team member

Analytics and Marketing for a Coaching Business

Marketing, PR and design

10-50 team member

Internet analytics for a SaaS project

Architecture & Civil Engineering

10-50 team member

Analytics and Marketing for Ecommerce (Studio Equipment Sales)

Marketing, PR and design

< 10 team member

Marketing management for a website development company

Marketing, PR and design

10-50 team member

Creating an online business for a seed distributor with more than 15,000 SKUs (B2C)

Goods & Retail

10-50 team member

Creating an online business of products for children with more than 15,000 SKUs

Goods & Retail

10-50 team member

Managing business creation for an online fashion project with over 150,000 SKUs

Goods & Retail

10-50 team member

Managing the creation of an online business, developing an ERP system and attracting customers for a food manufacturer (B2B, B2C)

Goods & Retail

10-50 team member

Managing the development of ERP system for an exclusive distributor of HVAC equipment (B2B, B2C)

Goods & Retail

250-500 team member

Creating an online business for a distributor of automobile tires and wheels with more than 100,000 SKUs (B2B, B2C)

Automotive & Vehicle Manufacturing

50-250 team member

Management of ERP system development and eCommerce projects for consumer electronics brand. (B2B, B2C)

Goods & Retail

50-250 team member

Managing the development of an ERP system for an automotive tire supply company (B2B, B2C)

Automotive & Vehicle Manufacturing

50-250 team member

Project management for the National Register of Records of Ukraine

10-50 team member

Managing the development of an Internet resource for the National Registry of Records of Ukraine.

Certificates

Google Ads Display Certification

Google

2023

Google Ads - Measurement Certification

Google

2023

Google Analytics Certification

Google

2023

AI-Powered Shopping ads Certication

Google

2023

AI-Powered Performance Ads Certification

Google

2023

Microsoft Advertising Certified Professional

Microsoft

2022

Google Certification Search campaigns ads

Google

2022

Google Ads certification for app campaigns

Google

2021

Google Certification Video Campaign Advertising

Google

2021

Google Trading Campaign Certification

Google

2021

Google Media Context Network Certification Advertising

Google

2021

Certification to evaluate the effectiveness of ads in Google Advertising

Google

2020

How to manage content

Google

2020

Bing Ads Accredited Professional

Microsoft

2017

Portfolio

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