02/18/2026 updated
100 % available
Senior Business & Marketing Consultant
Benavidez, Argentina
Benavidez +100 km
Accountant - University of Buenos AiresAbout me
Strategic business leader with more than 20 years of experience, specialized in business, brands and portfolio development. Proven track record driving profitable growth, strategic repositioning across world-class multinationals and locally owned companies
InnovationAutomationAutomotive IndustryBusiness AdministrationBusiness ModelContent CreationDigital MarketingDigitizationPerformance ManagementMarketingMarketing StrategiesProduct PositioningMarketing OperationsProject ManagementTechnological Change
Strategic Marketing Leadership
Strategic marketing planning and execution across multiple business units with focus on brand positioning, portfolio development and go-to-market strategies
FMCG Business Management
Extensive experience in fast-moving consumer goods markets including automotive, household care, and mobility industry sectors
Team Development and Leadership
Leadership of cross-functional teams with proven track record in coaching, team building and organizational transformation
Brand Development and Positioning
Brand architecture development, product positioning and brand extension strategies across multiple markets
Commercial Strategy Development
Route-to-market strategy development, logistics coordination and business model optimization
Digital Marketing and Innovation
Digital transformation initiatives, content creation and technology implementation for marketing processes
Performance Management
KPI development, performance tracking and automated reporting systems for business optimization
Project Management
End-to-end project coordination from strategy development to market deployment and execution
Strategic marketing planning and execution across multiple business units with focus on brand positioning, portfolio development and go-to-market strategies
FMCG Business Management
Extensive experience in fast-moving consumer goods markets including automotive, household care, and mobility industry sectors
Team Development and Leadership
Leadership of cross-functional teams with proven track record in coaching, team building and organizational transformation
Brand Development and Positioning
Brand architecture development, product positioning and brand extension strategies across multiple markets
Commercial Strategy Development
Route-to-market strategy development, logistics coordination and business model optimization
Digital Marketing and Innovation
Digital transformation initiatives, content creation and technology implementation for marketing processes
Performance Management
KPI development, performance tracking and automated reporting systems for business optimization
Project Management
End-to-end project coordination from strategy development to market deployment and execution
Experience
Professional experience5 - 10 years
Freelancer since2020
Languages
GermanBasic knowledgeEnglishFluentPortugueseFluentSpanishNative speaker
Project history
Consultancy in Strategic, Marketing and Commercial subjects for Clients and Consultancy firms. Redesigning commercial strategy from Brand Positioning to Portfolio and Go-to-market. Project Director for BMC LatAm Strategy and Brand Positioning projects. Business Coordinator for NCC Latam Route-to-Market, Logistics and Business models projects.
Execution of Motorbikes marketing and Coordination of 3 BUs (Automotive, Tires and Spare parts). Portfolio segmentation for Motorbikes and Strategic Role definition by Brand. Corven Motos portfolio strategy, campaign development and Product improvement program. New corporate image and business strategic plan including CORVEN Brand Extension plan.
Responsible for E2E business operation from Factory and logistics operation, to Sales, Customer Management, Product and Portfolio development. Led 35 Employees and 18 sales representatives. Turn-around of a company at the edge of Bankruptcy, delivering a healthy P&L by revitalizing the portfolio, commercial strategy, and implementing efficient production and processes.