01/02/2026 updated
100 % available
Marketing Consultant | Support w/ strategy, planning, and campaign delivery
Salisbury, United Kingdom
Only remote
MA English LiteratureAbout me
17+ years applied experience and postgrad qualified, I have *evidenced* success making marketing perform better. This combination helps you avoid the mistakes that damage effectiveness, creating solutions combining evidence-based fundamentals of marketing with relevant contemporary best practices.
A/B TestingData AnalysisBusiness To BusinessBrand AwarenessCustomer Relationship ManagementSocial MarketingData ManagementDigital MarketingSalesSearch Engine OptimizationMarketingMarketing StrategiesLead GenerationMarketing AnalyticsMarketing Automation
Strategic Marketing Development
Strategy development, brand building, and multichannel campaign management with proven ability to exceed diverse objectives and achieve portfolio profitability
Performance Optimization and Analytics
Performance optimization, stakeholder management, and data-driven decision making with expertise in marketing analytics, A/B testing, and channel optimization
Cross-functional Team Leadership
Leading teams to exceed targets through collaboration, mentoring, and cross-functional coordination with sales and product teams
Account-Based Marketing (ABM)
Implementation and management of account-based marketing programmes for B2B lead generation and customer acquisition
CRM and Marketing Automation
CRM optimization, marketing automation implementation, and data management for improved funnel conversion
Digital Marketing and SEO
Search engine optimization, search engine marketing, and digital channel management for traffic growth and lead generation
Social Media Marketing
Website and social media marketing management for brand awareness and follower growth across digital platforms
Sales Enablement
Sales-marketing alignment, lead enablement processes, and go-to-market strategy development for revenue growth
Strategy development, brand building, and multichannel campaign management with proven ability to exceed diverse objectives and achieve portfolio profitability
Performance Optimization and Analytics
Performance optimization, stakeholder management, and data-driven decision making with expertise in marketing analytics, A/B testing, and channel optimization
Cross-functional Team Leadership
Leading teams to exceed targets through collaboration, mentoring, and cross-functional coordination with sales and product teams
Account-Based Marketing (ABM)
Implementation and management of account-based marketing programmes for B2B lead generation and customer acquisition
CRM and Marketing Automation
CRM optimization, marketing automation implementation, and data management for improved funnel conversion
Digital Marketing and SEO
Search engine optimization, search engine marketing, and digital channel management for traffic growth and lead generation
Social Media Marketing
Website and social media marketing management for brand awareness and follower growth across digital platforms
Sales Enablement
Sales-marketing alignment, lead enablement processes, and go-to-market strategy development for revenue growth
Experience
Professional experience10+ years
Freelancer since2022
Languages
EnglishNative speaker
Project history
Freelance and fractional roles with various UK SMEs; designing, implementing, and managing marketing functions; implementing account-based marketing programmes
Strategy and execution for crucial product portfolio in leading global EdTech company; additional formal remit for continuous improvement and marketing lead for digital transformation
Strategy and execution for crucial product portfolio in leading global EdTech company; planning and managing multichannel campaigns across various digital and offline channels