09/22/2026 updated
100 % available
Senior PPC / Performance Marketing Specialist
Lemberg, Ukraine
Only remote
Master's Degree - Ivan Franko National University of Lviv, 2014About me
Erfahrener Performance-Marketer mit 8 Jahren Erfahrung in PPC, E-Commerce und digitalem Marketing. Analytisch, strukturiert und lösungsorientiert, mit Erfahrung in Google Ads, Amazon und direkter Kundenbetreuung. Deutsch und Englisch fließend.
Ad ManagementAdvertising CampaignsGoogle AdWordsE-CommercePerformance ManagementGoogle AdSenseSearch Engine OptimizationMarketingMarketing AnalyticsMarketing Performance Measurement and ManagementPerformance-Based AdvertisingProduct MarketingConversion TrackingGoogle Tag ManagerFacebook Ads Manager
Google Ads Management
Extensive expertise in managing Google Ads campaigns across Search, Shopping, Performance Max, Display, YouTube and Remarketing for international clients in hospitality, travel, e-commerce and other industries, with monthly budgets ranging from 400 to 60,000 euros.
Performance Marketing & Campaign Optimisation
Strong focus on CPA, ROAS, profitability and sustainable business results through data-driven campaign optimisation, account restructuring, keyword strategy, seasonality management and budget allocation across multilingual and international markets.
Tracking & Analytics
Solid knowledge of GA4, Google Tag Manager, conversion tracking, enhanced conversions, consent management and tracking QA, including implementation and troubleshooting in coordination with developers.
Meta Ads
Experience with Meta Ads as an additional paid advertising channel alongside Google Ads campaigns.
SEO & Keyword Research
Application of SEO principles and thorough keyword research to support paid search strategies and improve overall campaign performance.
Competitor Analysis
Conducting competitor analysis to identify market opportunities and inform campaign strategy and budget decisions.
E-commerce Advertising
Managing Google Ads for e-commerce clients including Shopify-based stores, with a focus on ROAS optimisation, traffic economics and filtering low-performing keywords.
Client Consulting & Strategy
Direct client communication on strategy, budget allocation, performance analysis and optimisation recommendations, building long-term client relationships.
Extensive expertise in managing Google Ads campaigns across Search, Shopping, Performance Max, Display, YouTube and Remarketing for international clients in hospitality, travel, e-commerce and other industries, with monthly budgets ranging from 400 to 60,000 euros.
Performance Marketing & Campaign Optimisation
Strong focus on CPA, ROAS, profitability and sustainable business results through data-driven campaign optimisation, account restructuring, keyword strategy, seasonality management and budget allocation across multilingual and international markets.
Tracking & Analytics
Solid knowledge of GA4, Google Tag Manager, conversion tracking, enhanced conversions, consent management and tracking QA, including implementation and troubleshooting in coordination with developers.
Meta Ads
Experience with Meta Ads as an additional paid advertising channel alongside Google Ads campaigns.
SEO & Keyword Research
Application of SEO principles and thorough keyword research to support paid search strategies and improve overall campaign performance.
Competitor Analysis
Conducting competitor analysis to identify market opportunities and inform campaign strategy and budget decisions.
E-commerce Advertising
Managing Google Ads for e-commerce clients including Shopify-based stores, with a focus on ROAS optimisation, traffic economics and filtering low-performing keywords.
Client Consulting & Strategy
Direct client communication on strategy, budget allocation, performance analysis and optimisation recommendations, building long-term client relationships.
Experience
Professional experience10+ years
Freelancer since2018
Languages
GermanFluentEnglishFluentUkrainianNative speaker
Project history
Managed Google Ads campaigns for international clients across hospitality, travel, e-commerce and other industries. Managed advertising budgets from 400 to 60,000 euros per month. Developed PPC strategies focusing on CPA, ROAS and profitability. Worked directly with clients on strategy, budget allocation and performance analysis. Managed multilingual and international campaigns across Europe, North America, Australia, New Zealand and Africa. Implemented and troubleshot conversion tracking using GTM and GA4.
Managed a portfolio of German- and English-speaking advertising clients, providing consultative support on campaign performance, optimisation and growth opportunities. Analysed advertising performance and advised clients on campaign setup, optimisation and budget allocation. Monitored key performance metrics and developed data-driven recommendations based on client goals.
Provided customer support, troubleshooting and sales consulting for an international customer base. Resolved issues related to account settings, billing and shipping. Supported and mentored colleagues in resolving complex customer issues.