09/30/2026 updated
100 % available
Senior Product Designer | B2B SaaS | E-Commerce | Digital Products
Durbanville, Cape Town, South Africa
Only remote
User Experience Design Diploma, University of Cape Town (2017)About me
Senior Product and UI/UX Designer with 6+ years of experience designing digital products, complex workflows and customer-facing experiences. I work across discovery, UX, UI, prototyping and developer handoff. Project pricing and retainers available.
Adobe Creative SuiteIllustrationCollaborative DesignDesign and TechnologyE-CommerceUser Interface DesignInteraction DesignPrototypingSITE DesignUsability TestingUser-Centered DesignAdobeFigma
Product Design (End-to-End)
End-to-end product design covering UX/UI design, interaction design, information architecture, user flows, wireframing, prototyping, and responsive web and mobile design across B2B SaaS, e-commerce, healthcare and internal platforms.
Research & Validation
User research, usability testing, journey mapping, problem framing, A/B testing, behavioural analytics and data-informed iteration to validate and improve digital product experiences.
Design Systems & Developer Handoff
Creation and maintenance of design systems and component libraries, accessibility and inclusive design, developer handoff, Design QA, and agile product development in cross-functional teams.
Figma & Prototyping Tools
Proficient use of Figma and FigJam for wireframing, high-fidelity prototyping, component libraries and collaborative design workflows.
Adobe Creative Suite
Extensive use of Adobe Creative Suite for visual design, branding, illustration, digital assets and presentation design.
Analytics & Testing Tools
Application of Google Analytics and Hotjar for behavioural analytics, funnel analysis and data-informed design iteration.
Project & Collaboration Tools
Experience working with Miro, Jira and ClickUp for project management, sprint planning and cross-functional collaboration in distributed teams.
Branding & Illustration
Complementary brand and visual design support including identity design, digital assets, presentation design and illustration for clients requiring a broader visual system alongside digital products.
Agile Product Development
Collaboration within agile engineering teams, contributing to sprint cycles, design QA and cross-functional delivery from discovery through to developer handoff.
End-to-end product design covering UX/UI design, interaction design, information architecture, user flows, wireframing, prototyping, and responsive web and mobile design across B2B SaaS, e-commerce, healthcare and internal platforms.
Research & Validation
User research, usability testing, journey mapping, problem framing, A/B testing, behavioural analytics and data-informed iteration to validate and improve digital product experiences.
Design Systems & Developer Handoff
Creation and maintenance of design systems and component libraries, accessibility and inclusive design, developer handoff, Design QA, and agile product development in cross-functional teams.
Figma & Prototyping Tools
Proficient use of Figma and FigJam for wireframing, high-fidelity prototyping, component libraries and collaborative design workflows.
Adobe Creative Suite
Extensive use of Adobe Creative Suite for visual design, branding, illustration, digital assets and presentation design.
Analytics & Testing Tools
Application of Google Analytics and Hotjar for behavioural analytics, funnel analysis and data-informed design iteration.
Project & Collaboration Tools
Experience working with Miro, Jira and ClickUp for project management, sprint planning and cross-functional collaboration in distributed teams.
Branding & Illustration
Complementary brand and visual design support including identity design, digital assets, presentation design and illustration for clients requiring a broader visual system alongside digital products.
Agile Product Development
Collaboration within agile engineering teams, contributing to sprint cycles, design QA and cross-functional delivery from discovery through to developer handoff.
Experience
Professional experience5 - 10 years
Freelancer since2017
Languages
EnglishNative speaker
Project history
Consulting practice running alongside full-time employment from 2017 to May 2026, becoming the primary practice from June 2026. Designed responsive websites, digital products and interface experiences for independent clients across discovery, UX/UI, prototyping, visual design and delivery. Provided brand and visual design support including identity, digital assets, presentation design and illustration. Delivered work for 25+ clients including REMAX, Paperi, Petrachord and Home Bao and Thornhenge Inc, maintaining a 95% client satisfaction rate and 80% repeat engagement rate. Rentoza became the primary consulting client from June to August 2026, continuing full-time Product Design work following the transition from permanent employment.
Built and led the product design function from the ground up, partnering with engineering and stakeholders to define product solutions and ship scalable customer-facing and internal digital experiences. Led end-to-end design of a 0-1 fulfilment platform for 50+ operational staff, reducing context switching and processing time by 60%. Redesigned core responsive journeys on Rentoza.co.za contributing to an 18% improvement in mobile checkout conversion. Designed Rentoza Drive, a 0-1 peer-to-peer vehicle marketplace achieving 1.3% conversion at launch. Designed Hawker, a recommerce experience for second-hand consumer goods delivering 4.8x ROAS.
Designed responsive web and mobile interfaces for 12+ client projects across SaaS, e-commerce and content platforms. Created wireframes, interactive prototypes and high-fidelity mockups tested with 200+ users, improving average mobile engagement by 30%. Built reusable component libraries that reduced design production time by 25%; collaborated asynchronously with distributed teams across multiple time zones. Full-time from December 2022 to July 2023, then part-time from April 2024 to April 2025.