10/27/2026 updated
100 % available
Senior Product Designer | B2B SaaS, Platform Workflows and Analytics
Rio de Janeiro, Brazil
Only remote
MBA in MarketingSoftware as a ServiceProduct DesignFigma
B2B SaaS Product Design
Over 7 years of experience designing UX and digital products for web and mobile, with recent focus on B2B SaaS fintech. Translation of complex financial rules and operations into clear workflows and interfaces, covering end-to-end product design from discovery and problem definition through validation, development follow-up and post-launch analysis.
Figma and Design Systems
Proficiency in Figma and FigJam for wireframing, high-fidelity prototyping and design system contribution. Creation and maintenance of components, states, interaction patterns and documentation aligned with frontend implementation.
Product Analytics
Definition of product events and analysis of user behavior using GA4 and Hotjar to track adoption, usage and conversion. Conception and leadership of an internal analytics platform (Neo Analytics) for visualizing and interpreting product events to support data-informed decisions.
Frontend Development
Background in frontend development using HTML, CSS, JavaScript and React, enabling close collaboration with engineering teams and alignment between design and implementation.
Prototyping and Usability Testing
Creation of wireframes and high-fidelity Figma prototypes, combined with validation and usability testing to ensure user needs and business goals are met.
UX and Interaction Design
Design of user journeys, flows and interfaces applying interaction design, usability and information architecture principles across web and mobile platforms.
Technical Leadership
Experience leading web development teams, supporting technical decisions, delivery planning and implementation quality, while connecting UX, UI and frontend development.
Complex Workflow Design
Design of journeys and interfaces for complex workflows including payment agreements, collection workflows, WhatsApp and email communication, customer service, bulk actions, customer portals and AI-powered features.
Over 7 years of experience designing UX and digital products for web and mobile, with recent focus on B2B SaaS fintech. Translation of complex financial rules and operations into clear workflows and interfaces, covering end-to-end product design from discovery and problem definition through validation, development follow-up and post-launch analysis.
Figma and Design Systems
Proficiency in Figma and FigJam for wireframing, high-fidelity prototyping and design system contribution. Creation and maintenance of components, states, interaction patterns and documentation aligned with frontend implementation.
Product Analytics
Definition of product events and analysis of user behavior using GA4 and Hotjar to track adoption, usage and conversion. Conception and leadership of an internal analytics platform (Neo Analytics) for visualizing and interpreting product events to support data-informed decisions.
Frontend Development
Background in frontend development using HTML, CSS, JavaScript and React, enabling close collaboration with engineering teams and alignment between design and implementation.
Prototyping and Usability Testing
Creation of wireframes and high-fidelity Figma prototypes, combined with validation and usability testing to ensure user needs and business goals are met.
UX and Interaction Design
Design of user journeys, flows and interfaces applying interaction design, usability and information architecture principles across web and mobile platforms.
Technical Leadership
Experience leading web development teams, supporting technical decisions, delivery planning and implementation quality, while connecting UX, UI and frontend development.
Complex Workflow Design
Design of journeys and interfaces for complex workflows including payment agreements, collection workflows, WhatsApp and email communication, customer service, bulk actions, customer portals and AI-powered features.
Experience
Professional experience5 - 10 years
Freelancer since2020
Languages
EnglishGoodPortugueseNative speaker
Project history
Led end-to-end product design for a B2B SaaS collections fintech. Translated financial rules, states and complex operations into clearer workflows. Contributed to the Figma design system. Conceived and led Neo Analytics, an internal platform for visualizing product events. Defined events and analyzed user behavior with GA4 and Hotjar. Designed journeys and interfaces for payment agreements, collection workflows, WhatsApp and email communication, customer service, bulk actions, a customer portal and AI-powered features.
Worked on discovery and delivery for web and mobile products, connecting user needs, business goals and technical constraints. Mapped user journeys and flows, created wireframes and high-fidelity Figma prototypes, and conducted validation and usability testing. Contributed to the evolution of a web MVP into native iOS and Android experiences for creators and to the web platform for brands. Collaborated with Product, Engineering and business teams on prioritization, refinement and interface consistency.
Led a web development team, supporting technical decisions, delivery planning and implementation quality. Connected UX, UI and frontend development to deliver responsive and technically viable interfaces.