09/24/2026 updated

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Senior Product Designer | UX/UI | End-to-end Design | Design Systems | AI

Belo Horizonte, Brazil
Only remote
Postgraduate Degree, IT Project Management | Faculdade COTEMIG | 2013
Belo Horizonte, Brazil
Only remote
Postgraduate Degree, IT Project Management | Faculdade COTEMIG | 2013

Profile attachments

Nicole_Couto_Resume_Senior_Product_Designer_v2026-09-23-10.pdf

About me

I'm a Senior Product Designer with 20+ years in tech. I design digital products end to end, from research to shipped UI, and build design systems that product teams adopt. Most of my recent work is fintech and B2B. I work remotely from Brazil with full overlap on US hours.

User Experience (UX)Design and TechnologyDesign StrategiesUser Interface DesignInteraction DesignProduct DesignUi PatternsUsability TestingUser-Centered DesignModern UiAmplitude AnalyticsFront End Software Development
UX/UI Design & Product Strategy
Expertise in taking B2B and B2C products from discovery through UX/UI design and implementation review, covering user research, usability testing, information architecture, interaction design, and product analytics across complex fintech and enterprise platforms.

Design Systems
Development and maintenance of large-scale design systems, including 23 active component families adopted by four product teams across roughly 130 product flows, with Figma libraries, variables, tokens, and Storybook documentation.

Design-to-Code & AI-Assisted Prototyping
Writing implementation-ready design specifications, reviewing frontend work against design sources, and using AI tools such as ChatGPT, Claude, Codex, and Claude Code for research synthesis, documentation, and functional prototyping.

User Research & Usability Testing
Conducting discovery workshops, user interviews, and usability testing to validate product decisions and refine workflows using feedback and behavioral analytics.

Information Architecture
Translating complex business and financial-services requirements into clear workflows through structured information architecture and interaction design.

Accessibility
Applying digital accessibility standards to product design, informed by formal bootcamp training in UX research and digital accessibility.

Product Analytics
Using tools such as Mixpanel, LogRocket, Google Analytics, and Hotjar to inform product decisions and refine user flows.

Design Leadership & Mentoring
Hiring, onboarding, managing, and mentoring design teams, establishing contribution and review workflows, and directing design strategy across cross-functional product teams.

Front-End Collaboration & HTML/CSS
Working knowledge of HTML/CSS and front-end development principles, enabling effective collaboration with engineering teams and implementation review of frontend work.

Experience

Professional experience10+ years
Freelancer since2020

Languages

EnglishFluentPortugueseNative speaker

Project history

Lead Product Designer

PactFi
Founding designer at a private-credit fintech (Remote / New York). Shaped the product from day one working directly with founders, product managers and engineers. Designed onboarding/KYC, document and entity management, permissions, reporting and fund flows. Established the shared design foundation and developed 23 active component families adopted by four product teams across roughly 130 product flows. Maintained Figma libraries, variables and tokens; wrote implementation-ready specifications and Storybook documentation; reviewed frontend work against the design source. Used ChatGPT and Claude for research synthesis and documentation, and Codex and Claude Code for functional prototyping and design-to-code handoffs. Defined UX guidelines for AI-enabled experiences. Interviewed, onboarded and mentored designers within a six-person design team.

Senior Product Designer

dashfi
Improved an existing fintech product (Remote / Austin) through user flows, wireframes, prototypes and detailed UI, working with product and engineering to clarify interactions and implementation.

Lead Product Designer

PayCertify
Hired, onboarded, managed and mentored a team of four designers across fintech product initiatives (Remote / California). Directed product strategy, research and UX/UI for merchant payment gateways, fraud management and virtual cards, using information architecture and behavioral analytics to inform decisions. Co-created the Sunflower Design System and guided the core product redesign and company website launch.

Senior Experience Designer Consultant

ThoughtWorks
Facilitated discovery and design workshops with global teams on enterprise and ecommerce engagements, including HBC. Researched, prototyped and validated internal staffing workflows to simplify project allocation. Based in Belo Horizonte, Brazil.

Partner Designer and Co-founder

Resale.com.br
Concurrent role in Brazil. Took a real-estate marketplace from idea to its first iOS and Android releases, defining the product concept, information architecture, interactions and visual direction.

Head of Product Design & UX

Imaginie
Owned product definition, research and UX/UI for a writing platform connecting students and teachers in Belo Horizonte, Brazil. The team built and launched the product in three months. Designed essay submission, teacher review and feedback journeys. The product reached 100 student accounts and 20 teacher accounts in under a month after launch.

UX Designer

Canal do Credito
Translated financial-services requirements into workflows through research, information architecture and interaction design. Based in Brazil.

Product Design, UX Manager & Product Manager

Samba Tech
Combined product design, roadmap prioritization and team management for an online-video platform in Brazil.

Information Architect & Usability Consultant

fhios
Conducted research, information architecture and usability work across 30+ projects in Brazil, including engagements for Google, Fiat, Claro and Localiza.

Training Analyst

TOTVS
Created learning experiences and product communication for enterprise software in Brazil.

Certificates

Introduction to Front-End Development

Meta

2026

Into Design Systems Conference 2025

Into Design Systems

2025

Into Design Systems Conference 2024

Into Design Systems

2024

Complex UI Design: Practical Techniques

Interaction Design Foundation (IxDF)

2023

How to Design Engaging Products (Fortnite's UX)

Interaction Design Foundation (IxDF)

2023

The Tone of Typography: Visual Communication Guide

Interaction Design Foundation (IxDF)

2022

Bootcamp UX Research

How Bootcamps

2021

Bootcamp Acessibilidade Digital

How Bootcamps

2021

IxDF Membership Certificate

Interaction Design Foundation (IxDF)

2021

Design Leadership

How Bootcamps

2019

Certified Scrum Product Owner (CSPO)

Scrum Alliance

2011


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