04/26/2026 updated
100 % available
Product Designer | UX/UI | Figma | AI | E-commerce | Streaming | SaaS | HR | Design Systems
Belgrade, Serbia
Only remote
Civil Protection Engineer (ongoing) - Faculty of Security Studies, Belgrade, SerbiaAbout me
Senior Product Designer with 8+ years in UX/UI, product strategy, and design systems. Experienced in FinTech, HealthTech, EdTech, Streaming, SaaS, and AI platforms. Focused on user-centered products that improve conversion, simplify onboarding, and boost retention.
AI AgentsDesign and TechnologyDesign ThinkingWeb DesignE-CommerceUser Interface DesignInteraction DesignPrototypingSoftware PrototypingScreen DesignsData StreamingUsability TestingWeb Content Accessibility GuidelinesWebsite WireframeHR Software
UX/UI Design
Over 8 years of experience in end-to-end UX and UI design, including wireframing, prototyping, interaction design, and high-fidelity screen creation for startups and enterprises across FinTech, HealthTech, EdTech, Streaming, SaaS, and AI-driven platforms.
Design Systems
Extensive expertise in building and maintaining scalable design systems, ensuring consistency across products while collaborating closely with engineering teams to improve usability and workflow automation.
Usability Testing & Data-Driven Design
Strong background in conducting user research, A/B testing, usability studies, and journey mapping to inform product decisions and optimize conversion rates, onboarding flows, and user retention.
Prototyping
Proficient in creating interactive prototypes to validate design concepts and communicate ideas effectively to stakeholders and development teams.
Interaction Design
Skilled in designing intuitive interaction patterns and workflows that enhance usability and empower users to make data-driven decisions effectively.
Visual Design & Branding
Experienced in visual design and branding, including designing websites, mobile apps, and brand identities for startups and medium-sized companies.
Accessibility (WCAG)
Knowledge of WCAG accessibility standards, ensuring digital products are inclusive and accessible to a broad range of users.
Figma & Design Tools
Advanced proficiency in Figma, Adobe XD, Sketch, Adobe Photoshop, Adobe Illustrator, Miro, Invision, and HotJar for end-to-end design workflows.
Agile & Lean UX Methods
Experienced working within Agile and Scrum frameworks, applying Lean UX and Design Thinking methodologies to deliver user-centered solutions efficiently.
Persona Development & User Interviews
Skilled in developing user personas and conducting user interviews to deeply understand target audiences and align product design with real user needs.
Languages
EnglishNative speakerItalianFluentSerbianNative speaker
Project history
Designed the end-to-end UX and UI for a modular multi-agent AI platform, streamlining expert sourcing workflows. Collaborated cross-functionally to build scalable, adaptive interfaces that supported different use cases across industries. Partnered with design and engineering teams on design system components, ensuring consistency while improving usability and workflow automation.
Led UX/UI design of the Borstar digital twin platform, simplifying complex simulations for chemical engineers. Created intuitive interfaces and workflows that enhance usability, streamline complex simulations, and empower users to make data-driven decisions effectively.
Designed account sign-up, betting flows, and account management features for a global user base of millions. Optimized onboarding flows, resulting in higher sign-up conversion rates and reduced drop-off. Conducted user research, A/B testing, and usability studies to inform product decisions.