10/09/2026 updated
AM
80 % partially available
Senior Product Leader | B2B SaaS, Payments & Regulated Financial Services | Governance & Delivery
Watford, United Kingdom
Only remote
MA Linguistics (Distinction)About me
Senior product leader with 10+ years in B2B SaaS, payments and regulated financial services. SM&CR Certified Function. I bring structure, pace and governance rigour to complex, high-risk portfolios.
ComplianceProduct PositioningProduct ManagementProduct StrategiesFintech
Product Strategy & Governance
Setting product direction and translating it into outcome-based roadmaps with explicit prioritisation criteria and success metrics. Designing and embedding governance frameworks including rituals, escalation paths and reporting standards that improve executive visibility without adding bureaucracy. Portfolio-level thinking across regulated and commercial products, balancing risk, compliance and growth priorities.
Regulatory & Consumer Outcomes
SM&CR Certified Function with deep experience embedding Consumer Duty across 17 regulated product roadmaps spanning ISA, SIPP, JISA, GIA, share plans and white-label wealth. Acting as senior escalation point for product and risk matters across complex, multi-stakeholder portfolios. Translating ambiguous regulatory and data signals into clear, board-level narratives and decisions.
Commercial & Market Growth
Leading international market entry through discovery-led product strategy with US and EEA experience in B2B payments. Tying product decisions to revenue growth, customer acquisition and retention while co-owning commercial outcomes in a scale-up environment. Partnering with Sales, Risk and Compliance on go-to-market, onboarding and KYC/AML product design.
Team Leadership & Fast Integration
Building and coaching product and governance teams with up to 10 direct reports, leading people through organisational change with care and clarity. Integrating quickly into existing structures to unblock delivery and establish working rhythms within weeks.
AI-Native Tooling & Prototyping
Hands-on experience with AI-native tooling including Lovable, Claude Code and Claude API tool calling to prototype and test product concepts quickly and cost-effectively.
KYC & AML Product Design
Ownership of KYC, AML and onboarding tooling as a product, enabling compliant onboarding of 700+ US corporate clients post-Brexit and partnering with compliance teams on regulated product design.
Agile & Process Optimisation
Increasing development efficiency through structured process optimisation and agile ritual redesign, establishing iterative delivery habits and improving cross-functional alignment.
Platform Migration & Architecture
Owning the business case and leading end-to-end delivery of platform migration from monolithic architecture to AWS microservices over 12+ months in a cross-functional environment.
PropTech SaaS & Zero-to-One Builds
Founding product leadership on 0-to-1 SaaS builds in PropTech, defining product vision, running early discovery and shaping an MVP validated in market, growing to 100+ enterprise clients.
Setting product direction and translating it into outcome-based roadmaps with explicit prioritisation criteria and success metrics. Designing and embedding governance frameworks including rituals, escalation paths and reporting standards that improve executive visibility without adding bureaucracy. Portfolio-level thinking across regulated and commercial products, balancing risk, compliance and growth priorities.
Regulatory & Consumer Outcomes
SM&CR Certified Function with deep experience embedding Consumer Duty across 17 regulated product roadmaps spanning ISA, SIPP, JISA, GIA, share plans and white-label wealth. Acting as senior escalation point for product and risk matters across complex, multi-stakeholder portfolios. Translating ambiguous regulatory and data signals into clear, board-level narratives and decisions.
Commercial & Market Growth
Leading international market entry through discovery-led product strategy with US and EEA experience in B2B payments. Tying product decisions to revenue growth, customer acquisition and retention while co-owning commercial outcomes in a scale-up environment. Partnering with Sales, Risk and Compliance on go-to-market, onboarding and KYC/AML product design.
Team Leadership & Fast Integration
Building and coaching product and governance teams with up to 10 direct reports, leading people through organisational change with care and clarity. Integrating quickly into existing structures to unblock delivery and establish working rhythms within weeks.
AI-Native Tooling & Prototyping
Hands-on experience with AI-native tooling including Lovable, Claude Code and Claude API tool calling to prototype and test product concepts quickly and cost-effectively.
KYC & AML Product Design
Ownership of KYC, AML and onboarding tooling as a product, enabling compliant onboarding of 700+ US corporate clients post-Brexit and partnering with compliance teams on regulated product design.
Agile & Process Optimisation
Increasing development efficiency through structured process optimisation and agile ritual redesign, establishing iterative delivery habits and improving cross-functional alignment.
Platform Migration & Architecture
Owning the business case and leading end-to-end delivery of platform migration from monolithic architecture to AWS microservices over 12+ months in a cross-functional environment.
PropTech SaaS & Zero-to-One Builds
Founding product leadership on 0-to-1 SaaS builds in PropTech, defining product vision, running early discovery and shaping an MVP validated in market, growing to 100+ enterprise clients.
Experience
Professional experience10+ years
Freelancer since2022
Languages
EnglishFluentRomanianNative speaker
Project history
Delivering short-term product governance and strategy consulting engagements for FCA-regulated financial services firms, drawing on SM&CR and Consumer Duty expertise. Founder of Habitix, a CRM for UK estate agencies built end-to-end with AI-assisted development. Used Claude Code, Cowork and connected apps to automate admin, reporting and data rooms. Built a prototype Claude API agent that flags expiring property compliance certificates and drafts landlord reminders.
Governed 17 regulated product propositions spanning ISA, SIPP, JISA, GIA, white-label wealth, share plans, and nominee & registrar services as SM&CR Certified Function. Unified three previously siloed teams into a single product governance centre of excellence, leading a team of up to 10. Delivered Consumer Duty requirements across all 17 roadmaps on time. Reduced ExCo escalations by 60%+ within six months through a redesigned monthly reporting cadence and clearer decision rights. Designed and implemented the product governance framework from the ground up, introducing resilience and deputy structures.
Improved roadmap clarity and cross-functional alignment across capital markets and post-trade platforms serving a global user base of 40,000+ users and £6bn+ annual volumes. Increased development efficiency by 20% through structured process optimisation and agile ritual redesign.