11/02/2026 updated
100 % available
Senior Product Manager | B2B SaaS & E-Commerce | Growth & Digital Sales
Sarajevo, Bosnia-Herzegovina
Worldwide
Master's Degree, Sports and Lifestyle Management - Rome Business School (2024)A/B TestingDigital MarketingE-CommerceMarketingProduct Lifecycle ManagementSoftware Product ManagementShopifyUsability TestingSales Performance ManagementProduct Strategies
Product Discovery & User Research
Expertise in product discovery methodologies and user research, including surveying trial users to identify onboarding blockers, conducting usability testing before release, and running user testing that reshapes product design and filtering.
A/B Testing & Conversion Optimisation
Proven track record in A/B testing and conversion analysis on seasonal product launches, increasing policy sign-ups by 25%, shortening sales cycles by 20%, and raising trial-to-paid conversion from 40% to 55%.
Product Roadmap & Backlog Prioritisation
Strong capability in defining and managing product roadmaps and backlogs, prioritising based on commercial impact and feasibility, and introducing contribution-margin-based prioritisation across 70+ SKUs.
Product Analytics & BI Dashboards
Hands-on experience defining product analytics frameworks in Google Analytics, in-house BI dashboards and CRM event tracking, serving as the data source for biweekly board reviews of performance and roadmap.
Pricing & Packaging Strategy
Experience redefining pricing and packaging across roughly 15 Shopify apps using cohort performance and teardown of top-ranking competitors, moving merchants to higher plans.
OKRs & Cross-Functional Team Leadership
Led a product team of 8 across four internal platforms, setting OKRs and career paths, resulting in the only team in the company with no departures during that period.
Figma & UX Wireframing
Designed Figma wireframes for compliance readiness gates and other product features, cutting early-stage drop-off by 10% and achieving 30% organic adoption without prompting or training.
E-Commerce & Shopify Ecosystem
Built a retro football jersey e-commerce store end to end using Claude Code, now selling around 300 jerseys a month, with experience across the Shopify app ecosystem including growth and merchant advisory programmes.
Digital Marketing & Omnichannel Campaigns
Shaped omnichannel campaigns across digital, retail and event channels in Europe, delivering engagement uplifts through athlete activations, and managing tools such as Google Ads, Meta Ads Manager, SEO, PPC, CRM and email platforms.
Expertise in product discovery methodologies and user research, including surveying trial users to identify onboarding blockers, conducting usability testing before release, and running user testing that reshapes product design and filtering.
A/B Testing & Conversion Optimisation
Proven track record in A/B testing and conversion analysis on seasonal product launches, increasing policy sign-ups by 25%, shortening sales cycles by 20%, and raising trial-to-paid conversion from 40% to 55%.
Product Roadmap & Backlog Prioritisation
Strong capability in defining and managing product roadmaps and backlogs, prioritising based on commercial impact and feasibility, and introducing contribution-margin-based prioritisation across 70+ SKUs.
Product Analytics & BI Dashboards
Hands-on experience defining product analytics frameworks in Google Analytics, in-house BI dashboards and CRM event tracking, serving as the data source for biweekly board reviews of performance and roadmap.
Pricing & Packaging Strategy
Experience redefining pricing and packaging across roughly 15 Shopify apps using cohort performance and teardown of top-ranking competitors, moving merchants to higher plans.
OKRs & Cross-Functional Team Leadership
Led a product team of 8 across four internal platforms, setting OKRs and career paths, resulting in the only team in the company with no departures during that period.
Figma & UX Wireframing
Designed Figma wireframes for compliance readiness gates and other product features, cutting early-stage drop-off by 10% and achieving 30% organic adoption without prompting or training.
E-Commerce & Shopify Ecosystem
Built a retro football jersey e-commerce store end to end using Claude Code, now selling around 300 jerseys a month, with experience across the Shopify app ecosystem including growth and merchant advisory programmes.
Digital Marketing & Omnichannel Campaigns
Shaped omnichannel campaigns across digital, retail and event channels in Europe, delivering engagement uplifts through athlete activations, and managing tools such as Google Ads, Meta Ads Manager, SEO, PPC, CRM and email platforms.
Experience
Professional experience5 - 10 years
Freelancer since2021
Languages
GermanGoodEnglishNative speakerItalianBasic knowledgeCroatianNative speakerBosnianNative speaker
Project history
Built a retro football jersey e-commerce store end to end with Claude Code, now selling around 300 jerseys a month, with free delivery priced into every jersey. Created mystery packages that match each customer's size to slow-moving stock, now around 5% of monthly sales, and set up recommendations based on what customers buy together. Ran user testing before launch that reshaped the store's design and filtering, separating adult and kids sizes instead of filtering by size alone.
Founded and ran an English-language football media project across YouTube, a podcast and social channels, owning positioning, the production pipeline and distribution end to end. Reached 264K quarterly views through data-informed growth experiments, testing content formats and publishing cadence against retention and engagement metrics.
Ran A/B testing and conversion analysis on seasonal product launches, increasing policy sign-ups by 25% and shortening the sales cycle by 20%. Drove 15% year-on-year revenue growth by launching bundled insurance products and a three-tier, points-based loyalty programme integrated with the core system. Reached full adoption across the client base for a ground-up mobile app by coordinating three developer teams with Marketing and Design. Defined the product analytics framework in Google Analytics, in-house BI dashboards and CRM event tracking. Led a product team of 8 across four internal platforms, setting OKRs and career paths.
Certificates
AI Fluency: Framework & Foundations
Anthropic2026
Product Discovery
Pendo2026
Google Analytics
Google Academy2026
Google Project Management
Coursera2022