08/09/2026 updated

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Senior Product Manager & Digital Media Marketing Expert

Bengaluru, India
Only remote
Master of Computer Applications (MCA)
Bengaluru, India
Only remote
Master of Computer Applications (MCA)

Profile attachments

Manoj Kumar Sethi_Resume (1).pdf

About me

Experienced Digital Media Growth Professional with 16+ Years proven experience across Digital Media, Product Development, Marketing & Management focused into Web Development, Digital Marketing , News Media, NLP , Micro Web Products like HELO, Koo with 10+ years in leading a team of 15.

AI AgentsSocial MarketingContent MarketingDigital Asset ManagementDigital Brand EngagementDigital MediaGoogle AnalyticsMarketing StrategiesMarketing AnalyticsMultichannel MarketingProduct ManagementProduct MarketingWebsite ManagementWordPressDigital Strategy
Product Management
Over 11+ years of strong experience in product management, driving product development and growth across SaaS, News Media, Edtech, Healthcare, Real Estate, Social Community Apps, and Fintech segments, including 5 years in leadership roles.

Digital Marketing
End-to-end digital marketing strategy development covering B2B and B2C communities, including brand management, paid promotions via Google Ads and LinkedIn, SEO white hat techniques, and online growth blueprints across Finance, Real Estate, and Consulting verticals.

Web Analytics & Predictive Analytics
Expertise in web analytics and predictive analytics, including audit of tech infrastructure, AI tools, and data-driven decision making to optimize product performance and user engagement.

Brand Management
Experience in digital brand building, competitive analysis across multiple web products, and elevating brand presence across various industry verticals.

HRMS & Process Automation
Automated HRMS hiring processes using web portals, resulting in 75% efficiency improvement and significant monthly cost savings.

Content Strategy & CMS Management
Drove content strategy across social apps and news media platforms, enhanced CMS with social sharing features, and developed live blogs aggregator pages to increase user retention.

NLP & AI Application Development
Led end-to-end product development for B2B products focused on NLP Sentiment Analytics and assisted in launching NLP-driven applications.

SEO & Organic Growth
Executed white hat SEO link building strategies, increasing organic monthly visits from 2K to 20K, and managed digital marketing for 25 international clients across the US, UK, Australia, and India.

Team Leadership & Mentoring
Led cross-functional teams of up to 16 members, mentored social media executives across 9 Indian language channels, and trained new SEO team members in link building, data analysis, and performance reporting.

E-commerce & Affiliate Marketing
Conducted market research for e-commerce products focused on Coupons, Housing, and Health, and implemented digital growth strategies across in-house e-commerce platforms including housing, coupons, and affiliate channels.

Experience

Professional experience10+ years
Freelancer since2015

Languages

EnglishFluent

Project history

Digital Head

CredNxt Consulting Pvt. Ltd.
Spearheaded end-to-end digital marketing strategies, digital media initiatives, and online growth blueprints to elevate brand presence across verticals including Finance, Real Estate, and Consulting.

Techno Commercial Manager - Product, Digital

Nuage Edtech Pvt. Ltd.
Automated HRMS hiring process with web portal resulting in 75% efficiency. Performed audit across tech infrastructure and AI tools saving 2 Lakh monthly. Mentored creative and digital marketing team of size 6.

Product Manager

Network 18 Media Pvt. Ltd.
Built and launched 200 Microsites generating 16 Cr annual revenue. Increased Ads Impression monthly growth from Rs 65K to Rs 120K. Increased User Retention by 30% with Live Blogs Aggregator Page development. Developed and launched user engagement focused modules across english CNBCTV18, generating additional 12K user visits organically.

Product Manager

Republic TV
Managed a team of 16 cross functional team from different departments driving Product. Optimized subscription notification by collaborating with CleverTap, resulting 10K growth monthly. Assisted driving and launching beta phase Universal Big Data Analytics focused into All in One dashboard.

Assistant Product Manager

Greynium Information Technology Pvt. Ltd.
Drove content strategy across newly launched social app Helo, driving 2 Million PVs monthly organically. Collaborated with tech team developing and scaling video driven portal focused into top viral stories. Assisted Edtech team setup and cross promoting Education portal DailyLearn focused into K12 category. Mentored 15 social media executives across 9 Indian Languages channels. Enhanced CMS with social sharing buttons, resulting smooth publication of stories with status.

Senior Product Executive

Greynium Information Technology Pvt. Ltd.
Integrated Chatbot across News Verticals Official Facebook page, resulting CTR increase by 1%. Conducted market research for e-commerce products focused into Coupons, Housing and Health. Assisted Tech team developing new affiliate campaign portal for driving additional traffic.

Product Executive

Greynium Information Technology Pvt. Ltd.
Integrated Chatbot across News Verticals Official Facebook page, resulting 1% CTR monthly. Performed digital brand building competitive analysis across 16 web products. Initiated and launched Social Quote App, generated 2% traffic CTR organically across News. Implemented digital growth strategy across in-house e-commerce platforms housing, coupons, affiliate.

Digital Analyst

Fresco Informatics Pvt. Ltd.
Led end-to-end product development life cycle for B2B products focused into NLP Sentiment Analytics. Performed and managed Paid promotion with a monthly budget of Rs 5 Lakhs across Google Ads and LinkedIn Marketing, generating 20 qualified leads per month. Handled product marketing for an internal tool focused on identifying and enhancing employee productivity across various projects, ensuring data-driven adoption.

Digital Analyst

Info Marshall
Managed digital marketing strategy for 25 International clients across the US, UK, Australia, and India regions. Increased Organic monthly visits from 2K to 20K through using SEO white hat techniques. Trained and mentored 5 new SEO team members focused on link building, data analysis, and performance reporting. Executed monthly white hat-SEO link building strategy to consistently increase website rankings across Google Search Engine.

Internet Specialist

AuroIn Info Tech
Hired 50 new candidates through Offline campaign. Trained and mentored 50+ new joiners with digital marketing skills, increased Lead generation productivity by 65% with 45 new leads monthly. Managed 15 Reseller clients requirement across web development and link building.

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