10/12/2026 updated

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Senior Product Owner | Applied AI | Automation | Digital Presence | Project Manager

Cádiz, Spain
Only remote
Master's Degree in Entrepreneurship, New Business and Innovative Projects - University of Cadiz
Cádiz, Spain
Only remote
Master's Degree in Entrepreneurship, New Business and Innovative Projects - University of Cadiz

Profile attachments

CV_NataliaSalcedo_EN_Freelance.pdf

About me

I'm a Product Owner and freelance digital consultant connecting product strategy, AI, automation and digital presence. I help businesses turn ideas into practical solutions, improve customer journeys and streamline processes, drawing on experience in fintech, marketplaces, travel and SaaS.

Automation Anywhere
Product Strategy and Ownership
Vision, roadmap, prioritisation and end-to-end product evolution across fintech, banking, automotive marketplaces, travel and AI-enabled SaaS. Expertise in product discovery, backlog management, user stories, acceptance criteria and release planning.

Applied AI and Automation
Hands-on experience with LLMs, AI agents, ChatGPT, Claude, prompting, workflow automation and rapid prototyping. Building and evolving AI-powered SaaS products and implementing AI-supported workflows that reduce manual work.

Data-Informed Decision Making
Strong background in KPIs, OKRs, dashboards, experiments and insights using tools such as Amplitude, Google Analytics, Looker Studio, Qualtrics and Hotjar to prioritise and measure product impact.

UX and User Research
User needs analysis, customer journeys, prototyping, hypothesis validation and problem framing using Figma, FigJam, Miro and usability validation techniques.

Delivery and Functional QA
Scrum and Kanban delivery, planning, refinement, reviews, UAT, functional QA and continuous improvement across cross-functional teams.

Cross-Functional Leadership
Alignment and coordination across Business, Engineering, UX/UI, Data, Marketing and Operations teams, with strong stakeholder management and clear communication.

Technology and Integrations
Functional understanding of APIs, data integrations, GitHub, Supabase, Vercel, WordPress and SaaS platforms in B2B and B2C contexts.

Digital Presence and Marketing Automation
Building websites, email marketing funnels, CRM workflows and digital tools using Brevo, Mailchimp, Doppler, Make and Zapier to connect customer journeys and business goals.

Product and Project Management Tools
Proficiency in Jira, Confluence, Notion, Productboard, Trello, Asana, Excel and PowerPoint for documentation, planning and team coordination.

Experience

Professional experience10+ years
Freelancer since2024

Languages

EnglishFluentSpanishNative speaker

Project history

Freelance Digital Consultant - Digital Product and Applied AI

Natalia Jobs Consulting
Designed an internal CRM and dashboard for contacts, proposals, payments, invoicing and sales tracking. Built guided client briefs with Google Sheets automation, document generation and email notifications. Implemented online programme workflows covering admission, confirmation, payment and community onboarding. Created AI-assisted personal-brand websites and facilitated applied-AI workshops for UCA Emprende and women's communities.

AI Product Manager

Own AI SaaS Product
Owning the vision, value proposition, discovery, roadmap and MVP evolution of an AI-powered SaaS platform. Translating user and business problems into journeys, functional requirements, priorities and product experiments. Using ChatGPT, Claude and AI-assisted workflows for discovery, analysis, documentation and prototyping. Working hands-on with GitHub, Vercel and Supabase, maintaining functional understanding of APIs, data and integrations.

Product Owner and Marketing Specialist

Natural Tech House - Banking client
Owned digital product and marketing initiatives for corporate and wholesale banking. Analysed customer and business needs, managed roadmaps, priorities, KPIs and OKRs. Translated requirements into clear documentation and coordinated delivery with Research, UX, Engineering, Marketing and Operations. Introduced AI-supported workflows that reduced approximately four hours of manual work per week.

Product Owner

Ualá - Fintech B2C
Owned digital product initiatives across three markets, working with a nine-person squad and multiple stakeholders. Managed discovery, roadmap, backlog, user stories, acceptance criteria, functional validation and release planning. Used product metrics, research and customer feedback to prioritise improvements with Engineering, UX, Data, Operations and Compliance. Increased customer self-service by 35% and improved successful account access by four percentage points.

Product Owner and Marketing Lead

Autocosmos.com - Automotive marketplace
Owned product and marketing strategy for a regional digital marketplace operating across four markets. Conducted user, market and competitor research to identify product and commercial opportunities. Defined roadmaps, value propositions, requirements and launches with Commercial, Design and Engineering teams. Monitored traffic, conversion and product performance while coordinating agencies, partners and stakeholders.

Marketing and Product Analyst

SegundoHogar.com - Travel
Analysed and redesigned a travel platform using customer research, market insights and user behaviour. Coordinated content, campaigns, promotions, partners and product materials focused on acquisition and customer experience.

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