11/10/2026 updated

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Senior Program & Digital Business Transformation Leader

Helsinki, Finland
Worldwide
BA Anthropology & Communications (2:1), Goldsmiths College, University of London
Helsinki, Finland
Worldwide
BA Anthropology & Communications (2:1), Goldsmiths College, University of London

Profile attachments

Marika_Vepsalainen_CV.pdf

About me

Senior program and digital transformation leader with 25 years of experience, including 15+ as an independent consultant. I lead cross-functional projects, bringing together executive leadership, multidisciplinary teams and technology partners to turn business priorities into results.

Change ManagementData TransformationData Transformation ServicesDigital ProductionsTransition ManagementDigital Strategy
Program & Project Management
Expertise in leading multi-stakeholder, multi-vendor programs and cross-functional teams, covering project planning, execution, strategic alignment, prioritization, and budget and resource management across complex digital transformation initiatives.

Digital Business Transformation
Deep experience in accelerating digital business transformation for major organizations, translating business and technology priorities into development initiatives, advising on platform choices, investment priorities, and driving measurable growth in digital business.

Digital Product & Service Development
Proven track record in developing and renewing digital products, services, and sales channels, including consumer mobile applications, online marketplaces, and AI-enabled applications, working with internal teams and external technology partners.

Senior Stakeholder Management
Extensive experience advising senior leadership and coordinating across executive, business unit, and cross-functional stakeholders to align priorities and turn business objectives into practical execution.

Vendor & Partner Management
Strong capability in selecting, managing, and coordinating technology vendors, external design and development partners, and other external collaborators across multi-year programs.

Business Analysis & Requirements Management
Skilled in analyzing service performance data, customer insights, and stakeholder input to inform recommendations, define business opportunities, and manage development requirements.

AI-enabled Innovation
Experience leading the development of AI applications with external technology partners, including consumer-facing and organizational intelligence pilots, identifying business opportunities and defining objectives.

Organizational Change Management
Capability in managing organizational change within large-scale digital transformation programs, including coordinating multidisciplinary teams and guiding organizations through technology and business transitions.

Digital Sales & Marketing Development
Experience leading digital sales growth approaches combining online shop improvements, targeted social media campaigns, and customer-specific messaging to generate increased sales and strong conversion rates.

Leadership Coaching
Certified international master coach providing individual coaching and development support for leaders and professionals, focused on self-leadership, professional capabilities, and navigating change and demanding responsibilities.

Experience

Professional experience10+ years
Freelancer since2010

Languages

FinnishNative speakerEnglishFluent

Project history

Founder

Leadership Growth System
Proprietary, human-led, AI-enabled methodology that helps leadership teams use organizational intelligence to make better-informed decisions, establish shared priorities, and coordinate action across growth, innovation, and transformation initiatives. Its first application is Decision Accelerator.

Leadership Coach

Alongside independent consulting
Individual coaching and development support for leaders and professionals in Finland, Europe, and the US, focused on self-leadership, professional capabilities, and navigating change and demanding responsibilities.

Business Consultant, Program Leader and Interim Leader

Independent Consultant, Finland
Independent consulting practice covering business consulting, program leadership, and interim leadership roles for various clients across Finland and internationally.

Advisor to Start-ups and Growing Businesses (Independent Contractor)

Independent, Finland
Advised early-stage and growing businesses on business strategy, product and service development, commercial opportunities, and digital capabilities. Selected clients: Beddit.com, Flytour Helsinki, YachtsAgent.

Business Consultant & Program Leader (Independent Contractor)

KSS Energia Oy, Finland
Led the renewal of kssenergia.fi covering consumer and business products and corporate communications, and the development of a consumer mobile application for smarter electricity consumption. Led multidisciplinary teams and the development of two AI applications with external technology partners.

Founder, Personal Development & Digital Learning Business

Herkkä ja vahva, Finland
Founded and developed a personal development business, from concept research to larger-scale commercialization. Created online courses and premium group coaching programs, generating at least 200,000 EUR in cumulative revenue, excluding consulting services.

Business Consultant & Digital Development Lead (Independent Contractor)

Publiva Oy, Finland
Led improvements to existing digital sales channels and a digital sales growth approach combining online shop improvements, targeted social media campaigns, and customer-specific messaging, generating increased sales and strong conversion rates.

Business Transformation & Digital Development Consultant (Independent Contractor)

Otavamedia, Finland
Worked with executive and business leadership to accelerate digital business transformation across major brands including Tekniikan Maailma, Anna, Seura, Kotiliesi, and Deko. Led the renewal of digital services and multidisciplinary teams spanning editorial, sales, marketing, technology, and external vendors.

Digital Business & Transformation Consultant (Independent Contractor)

Sanoma, Finland
Brought in to restart stalled development at one of Finland's leading online marketplaces. Took on broader digital business development across Sanoma, leading the renewal of digital services for established media brands and multidisciplinary teams of internal experts and external partners.

Digital Business & Marketing Development Consultant (Independent Contractor)

Långvik Congress Wellness Hotel, Finland
Led the development and launch of channels for a new luxury hotel and wellness business with ambitious growth objectives, setting priorities and coordinating internal teams and external branding, marketing, and technology partners.

Account Director

Ida Fram, Advertising and Digital Agency, Finland
Developed an existing client relationship into a broader digital strategy and service development partnership, quadrupling the size of the account within four months.

Online Sales and Marketing Manager, Team Leader

Nokia, Global
Led service concept and customer experience development for Nokia.com across more than 40 markets and for Nokia's global and localized online stores. Selected and managed external design and development partners and served on the Nokia.com global management team.

Producer

Talentum Media, Finland
Led the strategy and implementation of digital media channel renewals to expand the business beyond traditional publishing.

Executive Producer, Team Leader

MTV Oy (MTV3, Sub), Finland
Developed cross-media entertainment business concepts, revenue models, and commercial proposals. Built and led digital content and service development teams for major formats including the first two seasons of Big Brother in Finland and Idols.

Producer

Endemol UK Interactive, London, UK
Produced digital services and content for major cross-media entertainment formats, including Big Brother UK, delivered through Endemol UK for broadcasters including BBC and Channel 4.

Content Planner and Producer

researchresearch.com, London, UK
Content planning and production role at researchresearch.com in London.

Assistant Publisher, Online Producer

Archetype Publications / International Academic Projects, London, UK
Assistant publisher and online producer role at Archetype Publications and International Academic Projects in London.

Content Producer

schoolsnet.com, London, UK
Content production role at schoolsnet.com in London.

Communications Coordinator

Stora Enso, Finland
Communications coordinator role at Stora Enso in Finland.

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